Comments on: Motivational Tip #8 – Break Big Goals Down into Little Goals http://www.masonworld.com/articles-on-motivation/motivational-tip-8-%e2%80%93-break-big-goals-down-into-little-goals/ The MasonWorld Late Night Internet Marketing Blog and Podcast -- Building Successful Internet Businesses One Night At A Time. Host: Mark Mason. Thu, 09 Feb 2012 04:50:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mike http://www.masonworld.com/articles-on-motivation/motivational-tip-8-%e2%80%93-break-big-goals-down-into-little-goals/comment-page-1/#comment-7508 Mike Mon, 07 Jun 2010 15:17:22 +0000 http://www.masonworld.com/?p=2594#comment-7508 Breaking down big goals into little goals is definitely effective. I read a great book recently called "Switch: How to change things when change is hard" by Chip Heath and Dan Heath. It covered this subject brilliantly. They call it 'shrinking the change' One example they gave was about a car wash that issued two different punch cards for their loyalty program. The first card had 8 spots to punch to get a free car wash. The second card they issued had 10 spots to punch, but the first two were already punched. They found that customers with that second card came back more frequently and redeemed their cards sooner. Breaking down big goals into little goals is definitely effective.

I read a great book recently called “Switch: How to change things when change is hard” by Chip Heath and Dan Heath. It covered this subject brilliantly. They call it ‘shrinking the change’

One example they gave was about a car wash that issued two different punch cards for their loyalty program.

The first card had 8 spots to punch to get a free car wash. The second card they issued had 10 spots to punch, but the first two were already punched. They found that customers with that second card came back more frequently and redeemed their cards sooner.

]]> By: Andrew@BloggingGuide http://www.masonworld.com/articles-on-motivation/motivational-tip-8-%e2%80%93-break-big-goals-down-into-little-goals/comment-page-1/#comment-7296 Andrew@BloggingGuide Tue, 18 May 2010 07:15:16 +0000 http://www.masonworld.com/?p=2594#comment-7296 So true! Have short-term goals to be able to reach your long-term goal.... So true! Have short-term goals to be able to reach your long-term goal….

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