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The Unsub Blues: Keeping Your Email Subscribers

I am actually on a plane to California from Texas this morning. I am on my way to a conference to speak on Design For Manufacturability in the Semiconductor Industry. But that is not what is on my mind this morning. In today's article, I am going ... Continue reading.

Cloaking Links: How To Cloak Links For Free

Written by Mark Mason on May 30th, 2008 | Posted in Blogging, Web Monitization | 3 Comments

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On Monday I wrote about several reasons to cloak links. Basically, I argued that cloaking links for the right reasons (managing link destinations and click tracking) meant that link cloaking was a great idea. Of course, the idea that link cloaking is useful is supported by the number of link ... Continue reading.

Conn Creaming Cow: Comm Contributes Classroom Course

I think most of you are probably aware of the contest that Garry Conn is running against John Cow. Basically, the two of them are in a death match to build and sell the best blog in one month. The winner is the site that sells for the ... Continue reading.

Cloaking Links: Why Bother

Written by Mark Mason on May 26th, 2008 | Posted in Blogging, Web Monitization | 13 Comments

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I hear a lot of debate in the internet marketing community about whether or not to cloak links. Usually, the discussion about cloaking links is motivated by discussions of commission theft and other issues. Often, the people that are talking to you about commission theft are also trying ... Continue reading.

Lunch With A Friend In Outer Space

Written by Mark Mason on May 5th, 2008 | Posted in Blogging, Science | 5 Comments

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Last week I had lunch with a close friend. My friend wanted to start a web site about science fiction. He asked me if I knew anything about starting a blog, making money on the web, Adsense, SEO and a host of other Internet Marketing topics. He ... Continue reading.