MasonWorld Late Night Internet Marketing » Podcast

MW026 – Blog Deindexing Nightmare

Mark Mason — Sun, 22 Apr 2012 22:04:15 +0000

Finally, the much promised episode about the deindexing of blog networks and Google's attack on people like us that are searching for the best way to get our pages ranked in Google and make money.

Why Get Your Pages Ranked In Google?

This probably seems obvious, but it's very important to understand why we want to get our pages ranked in Google. We need to get inside of Google's head -- but to do that, we have to make sure that we understand our own head. Why do we want Google rankings?

Simply put, if we are able to get ranked on the first page of Google for a search term, then Google will send us traffic. If we get traffic, we can turn that into money (ether directly or indirectly). Our motivation is simply to get traffic and make money.

What are Google's Goals?

Oddly, Google's goals are exactly the same as our goals. They want to get traffic to make money. The only difference is that the vast majority of traffic that Google gets comes from people choosing Google as their search engine. Sometimes that choice is direct as when people visit google.com, and sometimes it is because a search bar that someone is using defaults to Google. Either way, when people choose Google, those people see Google advertisements. That is what Google cares about. Ad revenue. Plain and simple.

Google versus The Marketer

Google retains market share by making sure that the visitor has a great experience. In general this means that the searcher finds exactly what she is looking for right away. In general, this means that Google is trying to present the best quality pages to the searcher for any given search term.

The marketer, on the other hand, wants to outrank all other pages, no matter what the quality. Sure, some marketers care about quality, but their primary concern is getting traffic and making money.

With things like the Panda update and the many other Google changes we have to keep up with, worrying too much about search engines tweaks is rarely your best strategy. After all, there are a ton of them, “Just last year we launched over 500 changes to our algorithm so by some count we change our algorithm almost every day, almost twice over” – Amit Singhal, Google

“There are almost always a set of motivating searches and these searches are not performing as well as we’d like. Ranking engineers then come up with a hypothesis about what signal, what data could we integrate into our algorithm.” – Scott Huffman, Google

http://www.viperchill.com/future-of-blogging/

How Does Google Decide What To Rank?

What is the page about?

-- On-page SEO. What clues are there on the page itself that let Google know what the page is about? Title tag, HTML headings, bolded text, keyword density, URL, related words, etc.

-- Off page SEO. What words do people use when they link back to this page?

Is the best page?

-- On-page SEO. Is the page over optimized?

-- Off-page SEO.

-- Social signals. Are people talking about the page

-- Page quality -- above the fold ads

Most Recent Slaps

As affiliate marketers, our task is clear. Optimize our pages and get back links.

Back links are hard to get. The average person is not a web site owner, so the average person can't give a back link. Might be ok for research or info sites Especially true for affiliate sites.

Problem: Shoppers like my mom and my wife do not have web site. The do have Facebook, however. More on that later.

So if we need links and they are hard to get that creates a demand for buying links. As a result, there are thousands of article directories and many blog networks where you can by back links. You can also pay for links on existing content, and you can pay foot place content on "real blogs".

The result: Gloom and Doom in the internet universe. Crap often ranks number 1

Did the Google Privacy policy change have anything to do with this (Zac Johnson)

http://zacjohnson.com/did-google-use-their-privacy-policy-changes-to-find-and-de-index-private-blog-networks

The sites within the networks of both LV and 1WL continue to have a very high index rate and many of those sites continue to pass a great deal of authority to the sites they link to.

I confirmed the high indexing rate from the owners themselves and the continued amount of high authority passed as a long-time user of both networks. Both networks are ran by VERY SMART internet marketers! Both of which I know very well and both have put into place some very creative and effective measures to reduce the SE footprint left for SE’s to pick up. I don’t know how BMR was setup, but it obviously left some heavy footprints.

http://www.ethicalim.com/search-engine-optimization/my-take-on-googles-deindexing-of-blog-networks

Hope you enjoyed she show.

Leave Us A Review In iTunes: Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners -- so I really appreciate you taking the time to leave a review.

To leave a review, just go to masonworld.com/itunes and follow the instructions. Thanks!

Send us your feedback

As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.

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Adding Google Custom Search To Your WordPress Blog

MW025 – Giving Things Away and Getting Social with Cliff Ravenscraft and Shane Eubanks

Mark Mason — Sat, 21 Apr 2012 00:38:09 +0000

This week, we talk cover some internet business value creation tips. These are really the the real key to SEO -- it's all about creating enormous value and getting social.

Cliff Ravenscraft joins us to talk about giving it all away. As a special treat, Shane Eubanks is back to talk about his social media experiments.

Special thanks to the fake former president Bill Clinton for off the show.

Creating Value For SEO

This is a crazy show this week. I am in Taiwan, so I am podcasting on the road, in an airplane and from underneath a blanket. This week we round out our discussion of WordPress SEO tips by talking about creating enormous value.

Cliff Ravenscraft -- The Podcast Answerman is on the show where he reveals the true secret to successful online business. I dig out some "lost tapes" from my previous interview with Cliff. You won't want to miss this.

Not only that, Shane Eubanks is back adding to his genuine WordPress SEO tips with some thoughts on Social media.

Hope you enjoyed the show.

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MW024 – WordPress SEO Tips Part 2 – More with Shane Eubanks

Mark Mason — Wed, 11 Apr 2012 13:07:01 +0000

This week, we continue our discussion about Wordpress SEO Tips with Shane Eubanks. This is part two of our interview with Shane (we started this interview in last week's show).

Special thanks to my very special Frog Friend for kicking off the show.

WordPress SEO Tips

This week we finish coverage of Shane Eubanks' top 23 WordPress SEO tips.

You can get the complete list of tips on Shane's blog, where he outlines his genuine WordPress SEO tips.

Hope you enjoyed she show.

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WordPress SEO Tips and Interview With Shane Eubanks (MW023)

Mark Mason — Sat, 31 Mar 2012 19:34:41 +0000

This week, talk about Wordpress SEO Tips with Shane Eubanks and I celebrate Backup Day (March 31th) with a discussion about what and how to back up.

Special thanks to Josh Spaulding from EthicalIM.com for kicking off the show.

World Backup Day

You can learn more about World Backup Day on the official World Backup Day site (at least I think it is official).

I personally use BackBlaze for backup on my systems, and I recommend it highly.

WordPress SEO Tips

This week we start to cover Shane Eubanks' top 23 WordPress SEO tips.

You can get the complete list of tips on Shane's blog, where he outlines his genuine WordPress SEO tips.

Hope you enjoyed she show.

To leave a review, just go to masonworld.com/itunes and follow the instructions. Thanks!

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MW022 – How To Use PLR Content With Alice Seba

Mark Mason — Fri, 23 Mar 2012 06:51:11 +0000

This week, talk about How To Use PLR Content with Alice Seba, and I talk about accountability partners while driving in the rain in Dallas.

Special thanks to Jimmy D. Brown for kicking off the show.

I'm getting better at recording in my car....LOL

Accountability Partners

I talk about finding some you can count on to kick you in the rear every couple of weeks to keep you motivated in your business.

How To Use PLR Content

I also interview Alice Seba. She has been in the PLR business for ten years. You can find her on the internet here at her PLR site (affiliate link). She also has a free PLR course (another affiliate link if you buy something later -- the course is free).

That's it. Hope you enjoyed it.

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MW021 – Internet Marketing Coaching With David Perdew

Mark Mason — Fri, 16 Mar 2012 03:05:06 +0000

This week, talk about internet marketing coaching. We cover the 5 kinds of internet marketing learning opportunities out there, look at where coaching and live events fit in, and discuss how internet marketing coaching can help.

We end with a great interview with David Perdew of the Niche Affiliate Marketing System.

Special thanks to Nicole Dean from NicoleOnTheNet.com for kicking off the show.

Internet Marketing Coaching

I go through the five ways to learn about internet marketing:

Free information on the web
Courses that you pay for
e-Coaching in its various forms
Live events like NAMS
and One-on-One coaching

I also talk about the ways a coach can help:

Show you the path and avoid mistakes. Unstick you.
Generate encouragement and accountability
Show that success is possible

Internet Marketing Coaching And NAMS

I also interview David Perdew, creator of the Niche Affiliate Marketing System workshop. It's a great interview, where David explains what sorts of live events are good for marketers, and what is so special about NAMS.

That's it. Hope you enjoyed it.

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MW020 – Affiliate Marketing Tips For Newbies

Mark Mason — Thu, 08 Mar 2012 16:34:02 +0000

This week, we so something completely different -- we talk about affiliate marketing tips for newbies. I interview a listener, Brent Giesler. Actually, I let Brent interview me. I answer his questions about my goofy affiliate site on Corn Shellers. I call the episode....

Affiliate Marketing Tips For Newbies

but I know more experienced marketers will enjoy some of the tips as well.

Special thanks to Dan Miller from 48Days.net for kicking off the show.

The Corn Sheller Site

OK, so once again we are discussing my experiment with Keyword Canine. The site continues to grow. Here is the traffic screen shot.

I walk through everything that I did in to create the site in the episode 018 . As of today, the site has made about $18.00

Brent's Questions

Here is a list of all of the questions that Brent asked and the links that I mentioned.

Ordered articles from oDesk for $30, high quality, 800 words

How do you find a good writer?
How do you judge the quality of the article, if you don’t know the niche?

I ordered most of the articles from Odesk.com, and one from MediaPiston.com The Media Piston

I also mentioned that you can ask for citations to make sure article quality is high.

Ordered 5 more articles for derivative keywords

Was this the same writer as above?
What can I expect to pay for those articles?

I mentioned that the articles were $5-$7 each, but the Media Piston was about $30.

Added light weight content to front page

What is “light weight” content?
Where does it come from?

I mentioned that additional content on the site was loosely related to corn topics (gardening and recipes), and that content came from ArticleBuilder.

Ordered a custom header from your VA, using iStockPhoto

Why a custom header?
What does a custom header include?
How does iStockPhoto fit in to the whole thing?
What kind of costs can I expect for a VA?

I talked all about the header and why I bother to do one.

I also talked about virtual assistants. I mentioned the Virtual Assistant Podcast, my Transcriptionist Loretta,and John Jonas.

Installed Thesis

Why Thesis?

We discussed the true greatness of the Thesis Framework from DIY themes.

Used ArticleBuilder to drip 10-15 articles in

How does PLR work?
How much does PLR cost?
Why isn’t it duplicated all over the web?

We talked all about PLR, and I mentioned Nicole Dean, Jon Leger, Alice Seba and Melissa Ingold.

I also mention ArticleBuilder.

Using “OneWayLinks” to create 200 backlinks over the next month

Why did you choose this method?
How does this method keep from being penalized by Panda?

I mention Jon's 1WayLinks product.

You mentioned your traffic stats

How do you find those stats?
How do you find your Google ranking?

I mention Cpanel, AWStats and Google Analytics. I also discuss the Yoast GA plugin.

The final thing that I mention was my recent affiliate marketing guide blog post.

Phew. That's it. Hope you enjoyed it.

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MW019 – Google Adsense Account Disabled and Suspended

Mark Mason — Thu, 01 Mar 2012 21:01:27 +0000

This week, we talk about my biggest nightmare:

My Google AdSense Account Disabled.

OK, it's not my biggest nightmare, but having your AdSense account disabled is not the most fun thing you can imagine. We also discuss Fiverr.com as a micro-outsourcing platform, progress on my 2012 goals and some cool Superbowl related stuff.

I also ask for feedback about the "stinger" between show segments. Would love to hear your thoughts in

Special thanks to "The Terminator" for kicking off the show.

The Corn Sheller Site

In this episode, I again talk about my experiment with Keyword Canine. This week, we talk about how traffic continues to grow and I reveal the site is CornSheller.net. I also talk about traffic patterns. Here is the traffic screen shot.

I walk through everything that I did in to create the site in the last episode. As of today, the site has made about $12.00

I mentioned ArticleBuilder.net, phpBay and 1WayLinks.net in the episode.

Motivational Segment

In the motivational segment, I talk about my 2012 internet marketing goals and give myself a grade of B+.

My Reader: Cool Article About Flurry

I review a great article about how the guys at Flurry used smartphone applications to track engagement of Super Bowl viewers. Very cool.

AdSense Account Disabled And Suspended

Sigh. My AdSense account has been suspended. Sometimes bad stuff happens to good people. I talk about it in detail in this episode. Basically, from what I can tell, there was "fraudulent activity" in my

Using Fiverr for Outsourcing

Finally, in the new Tool Tips section I talk about how you can use Fiverr.com as a baby step for outsourcing.

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(Still) Going Weekly -- four weeks in a row!

It's week five after my big decision to go weekly. 5 podcasts down, 42 or so left for the year!

When the transcript is available, it will be here with all the other MasonWorld Late Night Internet Marketing Transcripts.

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MW018 – Back in The Studio, Crazy Affiliate Site Experiment, Affiliate Marketing With Pintrest, Selling Chocolate and Syndicating Your Content

Mark Mason — Fri, 24 Feb 2012 04:48:27 +0000

This week, we talk about my affiliate website on a farm tool (I know, right?); we discuss Internet Marketing buddies, Affiliate marketing with Pinterest, selling Chocolate online, and a listener question on syndication.

This is the podcast where we talk about how to build internet businesses one night at at time.

Shout out to Pat Flynn at Smart Passive Income -- thanks for the bumper to kick off the show.

Farm Tool Site

In this episode, I talk about my experiment with Keyword Canine. I explain how Josh gave me a keyword at random for a farm tool. I just registered the domain and I created a small site. I am already getting a nice steady stream of organic traffic.

As promised, here are the traffic stats.

I walk through everything that I did in to create the site in the episode. As of today, the site has made about $8.00

I mentioned ArticleBuilder.net, phpBay and 1WayLinks.net in the episode.

Motivational Segment

You need friends in your niche. It helps with motivation. I discuss this idea at length in the episode. It't the little extra stuff that keeps you going. Make a friend today.

Affiliate Marketing With Pintrest

I review a great article about Pintrest in Lynn Terry's blog. Pintrest is a photo-based wishboard social networking site. It's growing really fast. Is it the next facebook? Hard to tell, but if you get on top if these social media sites before they explode, you can really ride the wave. Great article worth a read.

Selling Chocolate.

I mention how Loretta Oliver (my transcriptionist and friend at http://www.teleseminarstranscribed.com) told me that she wanted to hear about chocolate on the podcast. So, in this episode, I talk about how you can sell anything on the internet (including chocolate.) I can't eat chocolate right now (on a diet), but we can talk about it. There are lots of searches for Chocolate. You could look for long-tail keywords and build a niche website. Cool, eh?

Syndicating your content.

Thinking about taking the article you just wrote for you blog and posting elsewhere on the web? I don't think you should do that, and I discuss why in this part of the show.

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(Still) Going Weekly -- four weeks in a row!

It's week four after my big decision to go weekly. 4 podcasts down, 43 or so left for the year!

When the transcript is available, it will be here with all the other MasonWorld Late Night Internet Marketing Transcripts.

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MW017 – On The Road To San Jose and Seoul, Dealing With Your Employer, and Part 2 With Cliff Ravenscraft

Mark Mason — Sat, 18 Feb 2012 17:40:08 +0000

This is the podcast where we talk about how to build internet businesses one night at at time.

On The Road in San Jose and Seoul, Dealing WIth Your Employer, Part 2 of Our Interview with Cliff Ravenscraft and More

This is the podcast where we talk about how to build internet businesses one night at at time.

This week on the MasonWorld Late Night Internet Marketing Podcast we look at

Late Night Reader. We skip the reader this week to report on location from Seoul, South Korea.
Late Night Marketing Motivation. More from Cliff Ravenscraft is all the motivation you need this week.
Late Night Affiliate Marketing Tips. Dealing with your Employer.
Late Night Chat. Part 2 of our Interview with the Amazing Cliff Ravenscraft.
Late Night Listener Feedback -- No time this week - - but call us at 214-444-8655

To leave a review, just go to masonworld.com/itunes and follow the instructions. Thanks!

(Still) Going Weekly -- three weeks in a row!

It's week three after my big decision to go weekly. 3 podcasts down, 44 or so left for the year! This week, I was about 36 hours late publishing the podcast due to technical issues when traveling. However, my focus remains Talking about, Teaching and Doing affiliate marketing in 2012.

Late Night Reader

Skipped late night reader this week.

Instead of that, I report on location from the streets of Seoul Korea and talk about how mobile internet business can be.

Late Night Marketing Motivation

Weekly tips on staying motivated when you are building your business.

This week's motivational message is in the interview. Listen to Cliff tell you the He Just Decided He WOULD NOT FAIL.

Late Night Affiliate Marketing Tips

Weekly tips about how to do affiliate marketing effectively. Real stuff that really works.

This week we talk about how to deal with your employer when you have a day job. Should you tell them about your business? Hear my thinking on their need to know and whether or not you should spill the beans about your business.

Late Night Chat

Part 2 or our excellent interview with Podcasting Guru Cliff Ravenscraft

Late Night Listener Feedback

I really want to always make this podcast about you (the listener). So, I love to answer listener questions. Send me some (214-444-8655).

This week, we did not have time for feedback -- but I will be discussing content syndication next week.

When the transcript is available, it will be here with all the other MasonWorld Late Night Internet Marketing Transcripts.

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MW016 – Backup Disaster, Google Panda, Hours For Dollars, Interview With Cliff Ravenscraft And Much More

Mark Mason — Thu, 09 Feb 2012 13:58:45 +0000

This is the podcast where we talk about how to build internet businesses one night at at time.

We Really Are Weekly (Alert The Media), Backup Disaster, Google Panda, Hours For Dollars, Cliff Ravenscraft and More

This is the podcast where we talk about how to build internet businesses one night at at time.

This week on the MasonWorld Late Night Internet Marketing Podcast we look at

Late Night Reader. We talk about my backup disaster instead -- scary.
Late Night Marketing Motivation. Cliff Ravenscraft is all the motivation you need this week.
Late Night Affiliate Marketing Tips. All about Google Panda.
Late Night Chat. Interview with the Amazing Cliff Ravenscraft.
Late Night Listener Feedback -- We discuss trading hours for dollars and eBooks

To leave a review, just go to masonworld.com/itunes and follow the instructions. Thanks!

(Still) Going Weekly

It's week two after my big decision to go weekly. 2 podcasts down, 45 or so left for the year! My focus remains Talking about, Teaching and Doing affiliate marketing in 2012.

Late Night Reader

Skipped late night reader this week.

Instead of that, we discuss my experience with BackBlaze. In short, their service is amazing, and worked great for me. If you are interested, you can check them out through my affiliate link here: http://www.masonworld.com/backblaze (if you buy through this link, I get a commission).

Short version: Drive exploded and died, I lost very important files (belonging to my wife), BackBlaze mailed me a drive containing the files, and I am still married. I did not get all the files back, but they saved most of them.

Late Night Marketing Motivation

Weekly tips on staying motivated when you are building your business.

This week's motivational message is in the interview. Work on your passion and focus on helping people with your business.

Late Night Affiliate Marketing Tips

Weekly tips about how to do affiliate marketing effectively. Real stuff that really works.

This week we talk about Google Panda. Google Panda happend in the late Spring and early Summer. It's an artificial intelligence algorithm that Google is using to help high quality sites rank well.

Late Night Chat

Excellent interview with Podcasting Guru Cliff Ravenscraft

Late Night Listener Feedback

I really want to always make this podcast about you (the listener). So, I love to answer listener questions. Send me some (214-444-8655).

This week, we talk about trading hours for dollars and eBooks as a way to make money online.

When the transcript is available, it will be here with all the other MasonWorld Late Night Internet Marketing Transcripts.

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MW015 – Getting Serious And Going Weekly

Mark Mason — Fri, 03 Feb 2012 14:46:40 +0000

This is the podcast where we talk about how to build internet businesses one night at at time.

We're Going Weekly, Your Word For 2012, Unique Content And More

This is the podcast where we talk about how to build internet businesses one night at at time.

This week on the MasonWorld Late Night Internet Marketing Podcast we look at

Late Night Reader. A quick look and some commentary on what's in my Google Reader this week.
Late Night Marketing Motivation. Weekly tips on staying motivated when you are building your business.
Late NIght Affiliate Marketing Tips. Weekly tips about how to do affiliate marketing effectively.
Late Night Chat. No chat this week -- but an amazing guest lined up for next week.
Late Night Listener Feedback -- answering affiliate marketing questions left by email and on the Late Night Feedback Line at 214-444-8655

To leave a review, just go to masonworld.com/itunes and follow the instructions. Thanks!

Going Weekly

Big decisions about the brand and my direction in 2012 mean that I will be producing weekly episodes of the podcast! My focus will be on Talking about, Teaching and Doing affiliate marketing in 2012.

Late Night Reader

A quick look and some commentary on what's in my Google Reader. If you are anything like me, you have no chance of getting to all of the great posts on the internet. Unfortunately, I can't really solve that for you, but I do keep my eye out for great stuff, and I love to share.

A post by Christine Kane -- don't be like the people at the gym; pick a single word and use it as a touchstone

http://christinekane.com/resolution-revolution-a-better-way-to-start-your-year/

A post by Jon Leger, where he describes an experiment that suggests google values back links from unique content.

http://www.jonathanleger.com/case-study-links-from-unique-vs-duplicate-content/

Late Night Marketing Motivation

Weekly tips on staying motivated when you are building your business.

Make sure that your goals are SMART

Specific
Measurable
Attainable
Realistic
Timely

Late Night Affiliate Marketing Tips

Weekly tips about how to do affiliate marketing effectively. Real stuff that really works.

This week we talk about the importance of Transparency and how to decide whether or not to use your own name in your internet business. My point of view may surprise you.

No Late Night Chat This Week

Whenever possible, I love to chat with real internet business people about what is working for them.

Next week, we have an interview with Podcasting Guru Cliff Ravenscraft

Late Night Listener Feedback

I really want to always make this podcast about you (the listener). So, I love to answer listener questions. Send me some (214-444-8655).

This week, we talk about some feedback that I gave a listener about my recommendation for Article Marketing Software.

When the transcript is available, it will be here with all the other MasonWorld Late Night Internet Marketing Transcripts.

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MW014 | Following your Passion – Interview with Henri Junttila

Mark Mason — Fri, 23 Sep 2011 13:19:43 +0000

Episode 14 -- Following your passion and interview with Henri Junttila from WakeUpCloud.com

This is the podcast where we talk about how to build internet businesses one night at at time.

It's been a really busy time since my last podcast -- again highlighting the fact that it is sometimes hard for me to get podcast content out. To combat this, I am trying to restructure the show to make it easier to prepare. The plan for now is to have the same five sections every week and see how that works.

This week on the MasonWorld Late Night Internet Marketing Podcast we look at

Late Night Reader. A quick look and some commentary on what's in my Google Reader this week.
Late Night Marketing Motivation. Weekly tips on staying motivated when you are building your business.
Late NIght Affiliate Marketing Tips. Weekly tips about how to do affiliate marketing effectively.
Late Night Chat. An interview with Passion Guru Henri Junttila
Late Night Listener Feedback -- answering affiliate marketing questions left by email and on the Late Night Feedback Line at 214-444-8655

(here is the direct download link as there appears to be something goofy with the embeded player at the moment. Works OK from the home page but not OK on the actual permalink page. Download directly here.)

To leave a review, just go to masonworld.com/itunes and follow the instructions. Thanks!

Late Night Reader

This week, I noticed a post by Andrew Hansen where he talks about focus on the most important things in affiliate marketing.

I also discuss a post by Jon Leger. He talks about what got him where he is today, and about how following his passion was a key factor.

Late Night Marketing Motivation

Weekly tips on staying motivated when you are building your business.

Run toward something. When you are working on a part time business, you need to decide why you are doing it. After all, it's a ton of work and it can take a long time.

Late NIght Affiliate Marketing Tips

Weekly tips about how to do affiliate marketing effectively. Real stuff that really works.

Redirect your links. This has several advantages:

Allows for changes
Allows for statistics
Can have some SEO impact (maybe)
Best plugin for this is Pretty Links LIte

Late Night Chat with Henri Junttila

Whenever possible, I love to chat with real internet business people about what is working for them.

This week, we have an interview with Passion Guru Henri Junttila from WakeUpCloud.com

Late Night Listener Feedback

I really want to always make this podcast about you (the listener). So, I love to answer listener questions. Send me some (214-444-8655).

This week, we talk about some feedback that I gave a listener about SEO for her commerce site.

When the transcript is available, it will be here with all the other MasonWorld Late Night Internet Marketing Transcripts.

If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes!

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MW013 – The Unlucky Episode? Passion and Andrew Hansen

Mark Mason — Mon, 18 Jul 2011 06:18:24 +0000

Episode 13 -- is this the unlucky episode?

Ranking In Bing, Youtube blogging, passion focus, listener

feedback and more....

Overview

In this episode of the MasonWorld Late-Night Internet Marketing Podcast, we talk about

What’s In My Google Reader - a look at what is going on in Internet marketing.

- Ranking in Bing - Jon Leger

- Youtube for blogging -- Pat Flynn

Focus On Affiliate Marketing - tips and strategies you can use today to improve your affiliate marketing business.

Focus on your passion

Great example -- Cliff Ravenscraft

Late Night Chat - our exclusive interview with ….

Late Night Feedback - where we review your feedback and answer your questions about internet marketing. Call me on the listener feedback line at 214-444-8655 or send an mp3 to feedback@masonworld.com

Internet Marketing Motivation: tackling the hardest part of part-time Internet business - staying focused and motivated.

iTunes: Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners -- so I really appreciate you taking the time to leave a review.

To leave a review, just go to masonworld.com/itunes and follow the instructions. Thanks!

It’s been a while since the last podcast.

Was i freaked out by the number 13?

According to Wikipedia....

The number 13 is associated with bad luck in some countries, and even has a specifically recognizedphobia, Triskaidekaphobia, a word which was coined in 1911.Friday the 13th has been considered an unlucky day since the 1800s, as a combination between an unlucky day, Friday, and the number 13. Another theory as to why the date and number 13 is considered unlucky is that, on the day of Friday the 13th after the final Crusade the pope had sent out men to capture and burn alive the last 13Knights Templar in order to put an end to the Crusades.

A second theory links the bad luck associated with the number 13 with Jesus Christ's last supper where the persons around the table, counting the Christ and the twelve apostles, was, indeed, thirteen. This would also be the reason why it is considered unlucky to have 13 guests at a table.

Another theory states that the number 13 is unlucky because, when in years where there were 13 full moons instead of 12, it made it difficult for the monks who were in charge of the calendars. "This was considered a very unfortunate circumstance, especially by the monks who had charge of the calendar of thirteen months for that year, and it upset the regular arrangement of church festivals. For this reason thirteen came to be considered an unlucky number."[4]

Late Night Chat - our exclusive interview with Andrew Hansen.

Andrew Recently rolled out a brand new affiliate marketing course (you can find it here). He give us a free affiliate marketing tip about how to use ODigger.com.

Late Night Feedback - where we review your feedback and answer your questions about internet marketing. Call me on the listener feedback line at 214-444-8655 or send an mp3 to feedback@masonworld.com
Internet Marketing Motivation: tackling the hardest part of part-time Internet business - staying focused and motivated.
Create a personal slogan

By the way -- I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.

When the transcript is available, it will be here with all the other MasonWorld Late Night Internet Marketing Transcripts.

If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes!

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MW012 | Follow Your Passion – Interview with Scott Tousignant

Mark Mason — Sun, 13 Feb 2011 06:26:09 +0000

In this episode of the MasonWorld Late Night Internet Marketing Podcast, we talk about "following your passion" and about how that single idea is shaping MasonWorld.com.

We also interview Scott Tousignant from Fat Loss Quickie.

I've been following Scott for some time and have actually met him in person.

His story will inspire you.

We need reviews on iTunes!

If you like the podcast and are willing to take a second to leave us a favorable review in iTunes, that would be fantastic. You should be able to do that using this link. You will need to do this from inside of the iTunes application (which is free).

When the transcript is available, it will be here.

If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes!

Podcast Alley is another option:
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I'd love to hear what you think about the podcast. Drop me a line here on the blog on on the digital recorder at 214-444-8655. Ask a question or leave a comment and we may use it on the show.

MW011 | Interview With Pat Flynn

Mark Mason — Tue, 17 Aug 2010 16:21:57 +0000

In this episode of the MasonWorld Late Night Internet Marketing Podcast, we talk about "our new Internet Marketing Motivator segment" and about making money online without selling make money online stuff. We also interview Pat Flynn from SmartPassiveIncome.com

I've known Pat since just after he left his day job and started trying to make a living on line. His story will amaze and inspire you.

As an added treat, we have a special mystery guest doing the podcast intro this week.

We need reviews on iTunes!

This week we give a shout out to Josh Spaulding who gave us a nice review over at iTunes. Josh says:

In the episode, I introduce a new segment I am calling "Internet Marketing Motivator". Each week, we will cover a topic that will help you stay motivated in your internet business.

Also this week, we tackle that difficult topic -- can you really make money online without teaching people how to make money online.

Most importantly, I continue with the interviews I promised last week.

Pat Flynn from the Smart Passive Income Blog is in the HOUSE!

Pat talks about how he got started (an amazing story) and reveals the three most important things new marketers should know.

Links Mentioned in the podcast:

When the transcript is available, it will be here.

If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes!

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I'd love to hear what you think about the podcast. Drop me a line here on the blog on on the digital recorder at 214-444-8655. Ask a question or leave a comment and we may use it on the show.

MW010 | Is There A Mouse In My Pocket?

Mark E. Mason — Tue, 27 Jul 2010 15:31:10 +0000

In this episode of the MasonWorld Late Night Internet Marketing Podcast, we talk about "the mouse in my pocket" and about having the right mindset for your internet business. We also interview Jeremy "Sterling" Frandsen from Internet Business Mastery.

In the podcast, we're still rocking out the new MasonWorld Late-Night Internet Marketing Podcast Theme Song that I introduced last week. I really hope you like it

In the episode, I talk about the power of teams, the value of "we", and the critical mindset that you must have if you want to be successful in business (and in life).

Also, I continue with the interviews I promised last week.

Jeremy "Sterling" Frandsen from Internet Business Mastery is on the show this week talking about lifestyle design and definite major purpose.

All that I want to do for you that have to do with how to think about internet business. Then, I will be turning my attention to affiliate marketing techniques.

Basically, I plan to touch on the kind of things that I will be teaching over at NicheProfitUniversity.com (starting in about 4 weeks).

When the transcript is available, it will be here.

If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes!

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I'd love to hear what you think about the podcast. Drop me a line here on the blog on on the digital recorder at 214-444-8655. Ask a question or leave a comment and we may use it on the show.

MW009 | The Future Of The Podcast And Killer Interview With Music Legend Geoff Smith

Mark Mason — Wed, 30 Jun 2010 06:01:34 +0000

Man oh Man! Finally back on the air (again).

In this episode of the MasonWorld Late Night Internet Marketing Podcast, we talk about the future of the podcast and we have a killer interview with Geoff Smith from TheGeoffSmith.com.

In the podcast, I roll out the new MasonWorld Late-Night Internet Marketing Podcast Theme Song. I hope you like it. I had a blast creating the jingle with Geoff Smith (he did all the work).

If you have an iTunes account and are willing to take a second to leave us a favorable review in iTunes, that would be fantastic. You should be able to do that using this link.

In the episode, I reveal my plans for the podcast. I have a couple of additional interviews that I want to do for you that have to do with how to think about internet business. Then, I will be turning my attention to affiliate marketing techniques.

Basically, I plan to touch on the kind of things that I will be teaching over at NicheProfitUniversity.com.

Also in the episode, I interview Geoff.

Geoff is really cool, and is a great example of what you can do with your passion if you mix in a little internet business.

When the transcript is available, it will be here.

If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes!

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MW008 | Putting The Business Models Together and Interview With Nicole Dean

Mark E. Mason — Sun, 07 Feb 2010 02:22:18 +0000

Man oh Man! Finally back on the air.

In this episode of the MasonWorld Late Night Internet Marketing Podcast, we continue with our series introducing the different ways that you can make money online. Specifically, we take a look at how you can put it all together -- niche marketing, affiliate offers, blogging, information products, etc.

Better than that, we have the lovely and talented Nicole Dean in the house!

When the transcript is available, it will be here.

In the podcast, I mention that I am still spending time in Lynn Terry's forum, and that I recently attended NAMS.

Some links mentioned in the podcast

Moonlighting On The Internet (a real book)
Ten Ways To Make $10K On The Internet (free)
Lynn Terry Elite Member Forum
Nicole Dean's website

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MW007 | Introduction To Blogging And My Take On The FTC Guidance

Mark E. Mason — Sun, 11 Oct 2009 06:56:54 +0000

We also put our special interview schedule on hold for an episode to make room to talk about the latest communication from the FTC.

When the transcript is available, it will be here.

In the podcast, I mention that I have been spending time in Lynn Terry's forum.

In the main segment of the podcast, I talk about Blogging. I mention that you need to look for

A topic you care about
A topic other care about
WordPress.org
Some good cheap hosting

Some links mentioned in the podcast

Moonlighting On The Internet (a real book)
Ten Ways To Make $10K On The Internet (free)
Lynn Terry Elite Member Forum
The FTC communication
My old disclosure page

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MW006 | Introduction To eCommerce Websites and Interview With Lynn Terry

Mark E. Mason — Wed, 23 Sep 2009 05:23:56 +0000

We also have a special interview with super affiliate marketing guru Lynn Terry. In the interview, Lynn and I talk about what she considers the three most important things that a new internet marketer should know. Lynn also talks about the importance of focus and the idea that anyone can build a business on the Internet.

When the transcript is available, it will be here.

In the podcast, I mention that I have been spending time in Lynn Terry's forum.

In the main segment of the podcast, I talk about eCommerce sites. I mention that you need to look for

A drop shipper that you can trust
A good cart solution
Great cart SEO

Some links mentioned in the podcast

Moonlighting On The Internet (a real book)
Ten Ways To Make $10K On The Internet (free)
Lynn Terry Elite Member Forum
Lynn Terry on ClickNewz.com (free)

Be sure to leave us some feedback and subscribe in iTunes!

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MW005 | Introduction To Membership Sites And Interview With Nephew Bob

Mark E. Mason — Thu, 10 Sep 2009 13:07:30 +0000

We also have a special interview with my very own nephew. In the interview we talk about his first affiliate marketing site and he reveals what he considers the three most important things that he learned as a new Internet Marketer this summer.

When the transcript is available, it will be here.

In the podcast, I mention that I have been spending time in Lynn Terry's forum.

Our discussion about membership sites revolves around Jimmy D. Browns Membernaire strategy.

Key points about membership sites:

They can be an important part of your sales funnel
There are many different kinds of sites possible
Spend time on your eBay copy

Important -- Jimmy has a free videocast available where he describes all of this. If you have any interest at all in creating recurring passive income in this way, you should check it out. He asks a simple question -- What would it mean to your business if you had 1,000 customers sending you MONTHLY payments for your own membership site?

I mentioned that my nephew is creating a press release for his site using the Google Front Page Formula ebook. I have arranged for a limited time discount for you here -- Google First Page Formula. I am actually using this very method on a couple of my sites right now. Note that I gave the wrong link in the audio.

I also mention that my nephew is using phpBay on his site.

Some links mentioned in the podcast

Moonlighting On The Internet (a real book)
Ten Ways To Make $10K On The Internet (free)
Lynn Terry Elite Member Forum
Lynn Terry on ClickNewz.com (free)
The Easy SEO Report from Josh Spaulding (free)

Be sure to leave us some feedback and subscribe in iTunes!

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I'd love to hear what you think about the podcast. Drop me a line here on the blog on on the digital recorder at 214-444-8655. Ask a question or leave a comment and we may use it on the show.

MW004 | Introduction to eBay and Interview With Andrew Hansen

Mark E. Mason — Mon, 24 Aug 2009 14:09:08 +0000

We have a special interview with Internet Marketing Guru Andrew Hansen and he reveals what he considers the three most important things that a new Internet Marketer needs to know. Well, actually he reveals four because he did not want to stop at 3 things.

eBay has made millionaires out of a lot of people. I am not an eBay guru myself, but in this episode I summarize what the other guru's out there have to say about eBay, and I share my thoughts about how someone might build an eBay business.

Key points about eBay:

Great source of traffic
eBay is not just an on-line garage sale
Consider the use of "loss leaders"
Spend time on your eBay copy

Some links mentioned in the podcast

Interview with Andrew Hansenr included in this episode.

Andrew has an awesome product for internet marketers:

Firepow

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MW003 | Introduction To Information Products And Interview With Jonathan Leger

Mark E. Mason — Tue, 04 Aug 2009 04:36:34 +0000

We have a special interview with Internet Marketing Guru Jon Leger (pronounced Lay-Jay) and he reveals what he considers the three most important things that a new Internet Marketer needs to know.

Information Marketing has made millionaires out of a lot of people. In fact, my buddy Josh Spaulding has just release an excellent (and very affordable eBook on the topic of Information Products.)

Advantages of an Information Products Business includes:

Incredibly low overhead -- create content and publish electronically
Sell it over and over again
Sell it 24 hours per day, 365 days per year
Fully automated sales and order delivery product
Works well with affiliate marketing
Location independence (work anywhere)
No employees required

Some links mentioned in the podcast

Possible information product topics

How-To guides
Self-help products
Financial eBooks
Make Money On The Internet
Fitness/Diet/Health
Skills Improvement Or Training
- PM PodCast
- iPhone Programming
Lifestyle Design

Interview with Jon Leger included in this episode.

Tip 1: Look for a mentor running a real business; it takes real work. Watch out for sharks and false claims. Cannot get something for nothing.
Tip 2: Find a great niche or product that sells well. Have some passion.
Tip 3: Get targeted traffic. Not all traffic is equal.

Jon has an awesome product for beginners in internet marketing:

GeekFreeProfits.com

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MW002 | Introduction To Affiliate Marketing and Interview With Josh Spaulding

Mark E. Mason — Tue, 21 Jul 2009 05:53:32 +0000

In this epidose of the MasonWorld Late Night Internet Marketing Podcast, we continue with our series introducing the different ways that you can make money online. Specifically, we take a look at affiliate marketing.

We have a special interview with Internet Marketing Guru Josh Spaulding and he reveals what he considers the three most important things that a new Internet Marketer needs to know.

Some links mentioned in the podcast

Be sure to leave us some feedback and subscribe in iTunes!

Podcast Alley is another option:
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Here is the Raw RSS Feed.

I'd love to hear what you think about the podcast. Drop me a line here on the blog on on the digital recorder at 214-444-8655. Ask a question or leave a comment and we may use it on the show.