MasonWorld Late Night Internet Marketing » Internet Marketing

Another Simple 62-Second SEO Tutorial

Mark Mason — Fri, 19 Feb 2010 17:02:28 +0000

Hey there;

I was hanging out on Lynn Terry’s very cool private elite mastermind forum (LearningWithLynn.com) this morning and I ran into someone who asked for a simple explanation of Search Engine Optimization (SEO). Here is what the poster said (I deleted and changed some stuff to protect her identity since LearningWithLynn.com is a private forum):

This may sound silly to the Pros, but your help would be appreciated as I really need to understand this aspect of my business.

I have been writing blog posts to my main site and have seen a number of them go to #1 on Google in a few days. The only thing I do is focus on keywords and especially long-tail keywords as taught by Lynn.

While I'm happy that it's happening I'd like to understand more. Help, please?!

I took this question to be “please help me understand more about SEO,” and I thought you might be interested in my reply. (Note that this discussion will probably be pretty long, which is one of the things I love about LearningWithLynn.com.)

Like most things in life, the 80/20 rule applies.

When someone opens google.com and types "best wireless headset for pc" (without the quotes) what happens?

Google does two things (basically):

It get the list of all the pages (pages, not sites) that it knows about (all teh pages it has indexed) that have something to do with "best wireless headset for pc"
It ranks them in order of importance the best it can and show the best ones first.

Remember, Google's goal is ALWAYS to guess what will help the searcher the most and put that at the top of the list. They need to do that, because if they do a poor job finding what you are looking for, you will use Bing.com next time and Google will lose ad revenue. Simple as that.

OK -- as the page owner/author there are only 2 things you can do

Optimize stuff on the page (on-page SEO)
Optimize stuff off the page (off-page SEO)

By on-page optimization, of course, I mean making sure that you do the things that tell Google what your web page is about. By far, the most important thing is having your keywords in your HTML title tag. But, you might also want to have your keywords in the URL (or the domain name for specific highly targeted applications). You also want to have your keywords and related content in the article.

Off-page optimization, on the other hand, refers to making sure that Google knows that other people value your page.

As you probably already know, Google tries to determine if people value your page by counting the number of backlinks to your page. You can think of them as votes for your page.

Note that G seems to consider the anchor text of the link when trying to decide what your page is actually about (and/or how much to value the link). That means that if it sees links that say Click here for a review of the "best wireless headset for pc" -- that helps more than a link with unrelated keywords.

So, think 80/20 rule for SEO. Get links with your keywords in the anchor text, and make sure your keywords are in your title tag, URL and article.

Don't believe me about the importance of backlinks?

Check this out. Google "click here" without the quotes. What do you see? (You can see the results here).

That's right -- acrobat reader. Why? Because there are 1.6M pages out there that say "click here" to get acrobat reader. Note that "click here" is NOWHERE on the page.

If you need help getting your web business going (or getting to the next level), come hang out with us at LearningWithLynn.com. You’ll love it (I do).

Thanks for subscribing to my RSS Feed. As a thank you for subscribing, I'd like to offer you this free gift. If you like that, and you want to get all the latest information from MasonWorld.com, be sure to join my Internet Marketing Newsletter. Subscribers enjoy access to the MasonWorld Members area. Have a great day!

Another Simple 62-Second SEO Tutorial

Keeping Things SIMPLE

Mark Mason — Wed, 17 Feb 2010 17:19:40 +0000

One of the big questions I got after returning from NAMS was whether or not it was worth it. Well, I can tell you that for me, personally, NAMS exceeded my expectations by a wide margin.

I mentioned before that I had two primary objectives in going to NAMS. One was to learn stuff, of course, because a lot of exciting stuff was being taught there. But, the second and possibly more important objective was to connect with people.

One of the people that I connected with that just blew me away was Bob Jenkins, you probably know him as Bob the Teacher. Bob is awesome. Not only is Bob a great guy to talk to, but Bob has got a lot of really great ideas between those two ears of his.

Bob's SIMPLE Plan

One of the things that he presented at the workshop was a really cool and very straightforward business plan for someone who wants to make money on the internet. (He calls his plan SIMPLE 10K). I was actually pretty shocked, because right there at the conference Bob presented (using a mind map of course, LOL) his actual plan for internet business. He teaches this plan at his Simple 10K workshop, which is happening in North Carolina later in February.

I was blown away by the presentation. It truly is a simple straight forward and intelligent approach to building an internet marketing business. But, more than that it’s something that normal people can attack. I loved that about Bob’s presentation.

Out of respect for Bob I’m not going to completely reveal everything that he presented at NAMS. After all, I had to sign a nondisclosure agreement at the workshop. But, I do have Bob’s permission to reveal what I think is one of the key elements of Bob’s Simple strategy for building an online business, and that is the idea of making affiliate offers that fill in a gap between what a product is offering and what your client needs.

Bob gave me permission to show you this little piece of his overall mind map that he has for the Simple system. You notice that one of the key elements that Bob teaches is how to start off your business by making affiliate offers and how to make those affiliate offers in a way that adds value for the customer. Now, this is awesome, because it shows you how to put the customer first while making honest and well thought out recommendations to your readers or followers.

This Is The Same Thing That I Do

In fact, that’s exactly what I try to do here at MasonWorld.com where I only recommend products that I have actually use and really believe in. The twist that Bob adds, which is shown here in the graphic, is Bob recommends that you find a small gap in what that product offers and fill it for your customer. This is an awesome approach that Bob has formalized here and it’s something that I always try to do, but Bob just said it so much better. I was really blown away at how well he communicated this very simple idea.

The entire Simple flow that Bob showed at the workshop was full of these little ah-ha moments. It was clear to me immediately why Bob carries the moniker Bob the Teacher. He’s just such an excellent communicator of ideas. I was just really blown away by his presentation.

Unfortunately, I’m not going to be able to attend Bob’s Simple Workshop in North Carolina. I’m actually going to be tied up with my day job learning about advanced lithography and that impact of patterning on manufacturability in integrated semiconductors. You can see the agenda for that conference here. See me co-chairing Session 5: Layout Verification and Optimization. Whoo hoo! Doesn’t that sound exciting? So, while everyone is out in North Carolina at this fancy resort I’ll be in Silicone Valley kicking back learning about design for manufacturer ability.

I’m hoping that Bob will offer the recordings from Simple. If he does so, I’ll be sure to let you know. I’m sure those will be just a tremendous value.

The Bottom Line On Bob

Here’s the bottom line on guys like Bob and the things that Bob is teaching. Bob’s program, for me, passes the smell test. It makes sense. What Bob is basically telling you is that one of the steps in building your business ought to be leveraging the work of other people (affiliate offers) and adding value to that.

Adding value has to be a key component of anything that you do online, because if you expect to make money you need to be delivering some value for that money. That’s exactly what Bob is teaching. That’s one of the things that I like about him and his program.

Follow Bob on Twitter – he’s @BobTheTeacher (you’ll be glad you did).

I hope this has been helpful to you. I’d love to know what you think about what Bob has to say. Leave me your thoughts on this post and I’ll be looking forward to talking to you soon.

P.S. You and the FTC will both note that my post contains affiliate links to Bob's workshop and to NAMS. I am proud to recommend them both, and I get paid if you attend either. I hope you are OK with that, because I enthusiastically endorse both of them based on my personal experience with NAMS and my 1:1 interaction with Bob. Drop me a line if you are wondering if either is right for you and I will help you decide.

Outsourcing Backlinks

Mark Mason — Mon, 15 Feb 2010 15:59:21 +0000

There are two questions that I get all the time -- how do I get my pages to rank in Google, and how do I handle outsourcing in my business? Well, A few weeks ago, Lynn Terry released her new 5000 Backlinks product (look below for details on special pricing that I negotiated for you with Lynn -- it expires Friday). I purchased the product immediately and had one of my virtual assistants get to work building backlinks to some of my sites. At that moment I recognized that this presented a great opportunity for me to talk to you about the real power and leverage that is possible with outsourcing.

Here is a bonus hint -- you can use the outsourcing recipe below to outsource almost any kind of virtual work in almost any kind of business. I use this approach to find people for article marketing and web site administration in addition to SEO.

Ranking In The Search Engines

But first, let's tackle the first question: how do you get your webpages to rank for your keyword terms in Google? The answer, of course, is always the same. You need to do on page optimization and off page optimization in order to rank in Google.

By on page optimization, of course, I mean making sure that you do the things that tell Google what your web page is about. Off page optimization, on the other hand, refers to making sure that Google knows that other people value your page. As you probably already know, Google knows that people value your page by counting the number of backlinks to your page.

People say that there are over 200 factors considered in the Google search engine algorithm. However, it’s been shown numerous times that one of the most important factors is the number of backlinks to your site. Secondary and other really important factors include the anchor text for those backlinks, the title tag of your page, and whether or not your domain name and URL matches your keywords. But, backlinks are universally regarded to be very important.

Backlinks are great, but the problem is getting them.

How do you get enough backlinks to beat the competition?

Well, let me be the first to say that the absolute best way to get backlinks is to write killer content. If you have great content, people will link to it. That's the best way, but it is slow and it is often not enough to compete with other people using other methods.

Now, I've talked about a lot of linking strategies before...and I have also said that I think it is really important that you get your links from lots and lots of different places. As I mentioned, I recently ran across something that fits perfectly into that strategy and I thought it was great for discussion here.

Lynn Terry recently introduced a product called 5,000 Backlinks and it’s exactly what it implies. It’s a recipe for getting 5,000 backlinks to your site. It’s really neat, because it gives you a list of 5,000 or so places you can go to create a link that points back to your site. As I mentioned before, Google will count those links in its ongoing effort to decide whether or not your website is important.

The problem with 5,000 of anything is that it’s a lot of work.

So, I thought it would be an outstanding topic to discuss how to outsource SEO, because once you’ve got a recipe for how to build 5,000 backlinks all you really need is somebody to do the work.

Outsourcing SEO

Let me tell you what I do. First, let me say that I believe that if you’ve got more than one or two websites, you can easily keep a single person offshore doing SEO work for you busy full time. So, let’s start with that premise. Let’s say we’re going to hire a full time VA for $250 a month. Their job is going to be follow instructions and type things into their keyboard and build backlinks for you on a day by day basis.

Maybe you’ll end up paying $400 for a virtual assistant (VA) or maybe you’ll find someone for $200, but you get the idea. Here are the steps you need to complete to make this happen for your website and see your rankings shoot up in Google.

Step One: Obviously, you need to acquire a recipe for the virtual assistant to follow. I’m recommending 5,000 Backlinks today. There are other programs that you might find on the internet, but I really like this one because there’s so much bang for the buck in this program.

Step Two: You’ve got to locate a virtual assistant. Everything that I know about hiring a virtual assistant I learned from John Jonas at ReplaceMyself.com. I recommend that you go there and listen to the free audio. You can learn a lot about offshore outsourcing without ever spending a dime with John.

(By the way, if you do consider John’s service, I recommend it. I’ve signed up for it myself in the past and it’s a great service. Perfect for getting started outsourcing off shore).

Step Three: Find potential candidates. There are several job opportunity boards that you will learn about in the free audio mentioned above. Or, you can search Google for Philippine Job Boards. Go to those boards, identify resumes, or use John’s service and identify resumes that you like that you think might be a fit. Get a list of 30 or 40 people.

Step Four: Send 30 or 40 emails explaining exactly the job that you want done and asking people if they’re interested. Don’t hold anything back. Use great detail. Tell them upfront what price you’re willing to pay, what you want, and what you expect. You’ll get a few responses, maybe 10 or more.

Step Five: Pick the best response, or maybe the best three responses and ask the person if they would be willing to work on a trial basis for three days for guaranteed pay. I recommend for three days that you pay guaranteed of about 15 - 20 percent of what you would offer them for a month. So, for a $250/month VA, I would offer them $30-$50 to complete the task. So, for example, if you’re thinking 250 dollars a month, I’d pay 50 dollars for a three day trial, something like that. You can negotiate whatever price you want. The importance is that it’s a very short term commitment.

Step Six: Give them a portion of the 5,000 Backlinks packet and tell them to go to work on the webpage of your choosing. Do three or four people at once on three or four different web pages. Ask for proof that the work has been done by making the person give you a list of links that they’re placing for you, taking screenshots, etc. Once you have worked with the person for a time, proof will no longer be necessary. But for now, some hoop-jumping is a good plan.

Step Seven: After working with the selected people for a couple of days, pick the one you like best and hire them conditionally for a month. Tell them you’re going to hire them for a month and see how things workout. Give them the entire 5,000 Backlinks packet, tell them to go to work with a list of pages and set them to work.

Step Eight: Ask for a short report at the end of each day, so that you can know that the person did something for you on that day. This point is not negotiable. You’re not asking for a dissertation at the end of each day. You just want a couple of sentences that lets you know that the person actually did some work for you that day. It keeps them focused and on task.

Step Nine: Make sure the person gives you a more detailed report at the end of each month that says day by day what they did for you that month, and that should be in the form of an invoice. This is important for you for tax purposes, because you’re going to need to prove that this person is a contractor and not an employee. So, insist on an invoice. Let them know that you will not pay without a simple invoice.

Just a side disclaimer: You need to consult your tax attorney for tax advice. I’m not a tax attorney.

Step Ten: Sit back and watch your rankings go through the roof in Google. Rinse, repeat, and multiply this effect using 5,000 Backlinks and you’re sure to love the results.

Special Pricing From Lynn and A Bonus

OK -- here is the deal. I asked Lynn to offer you the same price that I paid for the 5000 Backlinks product. She agreed, but only for a short time. So, the special price is only available for until Friday night (whenever she pulls it -- Let's say 10PM EST).

Just so you know, the discount she is offering is over 30%.

So, head on over to 5000 Backlinks now and check out the special offer.

Added Bonus -- Outsource Your Success

And, if you do decide to take Lynn up on her offer and purchase through my affiliate link, I will include a copy " Outsource Your Success" -- a high quality PLR eBook that I have resale rights to. Just submit a ticket with your receipt at http://www.masonworld.com/support and I will send you a link to download the eBook for your personal use.

One more thing. Here is a cool article listing 32 Types Of Outsourcing Jobs (Things You Can Outsource).

I would love to hear your feedback. Please feel free to leave your comments below.

Sometimes It Just Takes a Coffee Cup

Mark Mason — Thu, 11 Feb 2010 13:58:31 +0000

It’s almost difficult for me to imagine, but the fact is that January 2010 is part of the history books (and February is almost half gone). It was just a couple of months ago that I started my planning for the year 2010. During that planning process I set numerous goals and objectives for myself this year.

One goal was to obtain some high quality internet marketing coaching, and I’ve done that. A second goal was to attend a live internet marketing event, and I accomplished that at the end of January when I attended the Niche Affiliate Marketing Seminar in Atlanta.

Understanding The 2010 Objectives

Now, my objectives for these two things were quite clear. For the coaching my objective was to set my sights a little higher and interact with someone who could really help me focus down and create a product that would be central to my business, sort of a benchmark product that would form the center piece of my internet marketing funnel for my business at MasonWorld.com.

My objective for attending the NAMS conference was simply to get to know some of the internet marketers that I respect. People like Lynn Terry, Bob the Teacher, Nicole Dean, Scott Tousignant. These are some of the people that I want to model my business after. The best way for me to do that is actually to meet them in person and spend some time with them. (Just a note: there are a couple of others that I respect that did not attend NAMS...)

Bigger Business Goals

Of course, these are just two small steps on the road to what I intend to accomplish in 2010.

Quite frankly, the major business goals that I’ve set for myself in 2010 can seem overwhelming at times. As most of you know, I’ve got what I consider a "day job" that I work from 8:00 to 5:00 at a large electronics company in Dallas. In that job, I’m a manager of numerous people and projects with multiple budgets that I have to maintain.

I do my internet marketing at night. So, it’s very important for me to stay focused. That’s one of the things that my internet marketing coach is helping me with. But, sometimes that’s just not enough. As tough as she is on me, sometimes I need a little more. So, this year I did something I think is kind of cool. I got myself a coffee cup.

My Coffee Cup

Let me explain.

Every morning when I get up the first thing I do is make a cup of coffee in my Keurig single cup coffee maker. I love the Keurig single cup coffee maker, because, quite frankly, I’m the only person in my household that drinks coffee. It used to be that for me making coffee was a real drag, because I had to make a whole pot or try to figure out how to make four cups or whatever. It just didn’t work very well.

Now, wit h the Keurig every morning I religiously walk into the kitchen and the very first thing I do, even before brushing my teeth, is get that cup of coffee. That may be too much information, and I promise you that I do brush my teeth right after that.

But, the very first thing that I do is get a cup of coffee.

Well, I saw an opportunity there, because recently as I talked about a couple of weeks ago I formed Mason World Enterprises LLC as part of my long range business strategy. As part of the formation of that company, I had a new logo created.

When I made that new logo I ordered business cards, and when I was checking out at Vista Print, where I ordered the business cards from, I encountered the classic internet marketing up sell. There I was ready to pay for my business cards and all of a sudden I was presented with a ton of options for other things that I could buy that had my logo. One of them was a coffee cup.

You might think that’s kind of silly, coffee cups are a promotional item and usually that’s the kind of a thing that a brick and mortar business would give away as a way to remind customers to be repeat customers. In my case, I use it for something completely different.

You see, every morning when I go in and I get my cup of coffee from my Keurig coffee maker now instead of some random coffee mug from my cabinet I use the Mason World Enterprises coffee mug. That reminds me every morning before I go off to my day job that I’ll be coming home to a set of objectives for 2010 that I’ve committed to obtain. It’s way of keeping my goals in front of me, just a small token that reminds me to stay focused on the things that I’ve set to try and achieve for 2010.

The Impact Of A Subtle Reminder

I think I stumbled on a really good idea, because it’s working. Every morning I get up, I’ve actually got a couple of these coffee mugs so that I can have a clean one all the time, and I look at this coffee mug and I think about what I’m going to do today to achieve my internet marketing goals. I’m even going to take the coffee mug with me to NAMS, so that I’ll have it with me to remind me to stay focused during the conference.

How are your goals for 2010? Are you achieving them or have you already lost sight of them? If you’ve already lost sight of your goals for 2010, or even if you’re making great progress, let me suggest to you that you get something that will remind you every day that you’ve got goals that you want to achieve.

After all, you can always remember and believe in what my friend, PotPieGirl has to say about these kind of things. If you’ll just spend a year doing the things that nobody else will do, you can spend a lifetime doing stuff that nobody else can do.

I hope you have a great day and an even better 2010. Thanks.

By the way -- I am really interested to know how your 2010 is going so far. Leave a comment below and let me know what's up.

Masterminding With Mark Hendricks

Mark Mason — Sun, 31 Jan 2010 21:21:00 +0000

I am sitting in a room at NAMS with 20 people in a masterminding discussion with Mark Hendricks. Talk about “business savvy” – Mark Hendricks is truly an amazing guy and incredibly insightful. Mark Hendricks has probably already forgotten more about being in business on the internet than I will ever learn.

The conversation today was about many things, including the “True Path” and whether or not Social Media is on the true path.

Mark talked about managing relationships on the internet. Relationships on the internet go through stages: Know Me, Like Me, Trust Me and about “Fish Jumping into the Boat.” You just had to be there to get a full appreciation for Mark and the genius therein.

We spent some really good time talking about Benjamin Franklin and how that has impacted Mark’s business plan.

Best quote from Mark (there were many): “I’m a really good test dummy.”

Mark is not a huge fan of the hyped product launch model – he is more about delivering value over time, and encouraged us all to deliver real value to our customers. He would rather have a lifetime customer than a quick buck and told us to avoid the “she got the coal mine and I got the shaft” model.

Great time with Mark – you can find him on Twitter @MarkHendricks. My masterminding and 1:1 time with Mark was one of the real highlights of my trip to NAMS.

Listening To Kevin Riley: Set Some Goals

Mark Mason — Sat, 30 Jan 2010 22:54:15 +0000

I am sitting in a session listening to Internet Marketing Guru Kevin Riley. Kevin is really cool, and at the moment he is talking to the entire NAMS group about what happens after the workshop.

He started off his talk about how fired up the entire crowd is. After all, people here are really fired up and are ready to go and implement. The problem is (which Kevin correctly recognizes) is that when people get home stuff is getting into the way. That stuff is called life.

People have doubts, discomfort, distractions and other junk that keeps them from acting on their plans. He calls them little demons.

So, Kevin challenged the crowd to have a clear plan for next week for making progress in their business. His talk was awesome (and will be available with all the other NAMS presentations on Feb 2).

My goal for next week is to complete the prelaunch opt-in for my next product and send it out to my list. To do that, I need to finish 3 videos and set up the download page.

You can do this too. What is your goal for next week?

Let me know in the comments below. Tell me your goals for next week and let’s hear how things are going in 7 days…

Try to avoid distractions next week and stay focused.

Strategies For Social Media Marketing

Mark Mason — Sat, 30 Jan 2010 19:50:38 +0000

One of the really cool things that happens at the Niche Affiliate Marketing Seminar is how “hands on” that it is. As a demonstration, the NAMS instructors actually create a product during the seminar, set up a sales page, and help people promote the product during seminar.

This is an excellent teaching tool. It shows people just how easy it is to create an information product and put it out there. It’s the best example that I have seen when you want to teach people to take massive action in conjunction with fundamentals of information product creation and marketing.

Excellent Social Media Product

The product that was created today was a panel discussion about Social Media Marketing Strategy. Panelists included Willie Crawford, Mark Riley, Joey Smith, Jeff Herring, and Maritza Parra. They attacked 5 questions for about an hour:

Is Social Media for real? How is it changing Internet Marketing?
How do you drive traffic using Social Media
Do you still need a list? How do I use Social Media with my list?
Why would I want to build an online presence using Social Media?
Do conversion tactics still work on Social Media?

In addition to that, the moderator, David Perdue asked a simple question: tell me one of your secret strategies for making money with social media. That was probably the most exciting part of the panel discussion.

This is a pretty cool product. When you check out the sales page, realize that the whole thing was created in just a few hours – you’ll be amazed at the quality of the content that can be generated in just a couple of hours.

Check it out now.

One more thing: While I was here, I learned about another really cool product called Twitter Glitch. If you are using twitter in your marketing, you really should have a twitter disaster recovery plan. I recommend you check that out as well.

Greetings from NAMS

Mark Mason — Sat, 30 Jan 2010 15:11:00 +0000

Good morning.

Today I am in Atlanta at the Niche Affiliate Marketing System Seminar. I’ve been spending some time with top internet marketers learning and mapping out my plans for MasonWorld.com. It’s really exciting to be in the company of the 18 instructors and all the people like me that are here to learn from them.

The tone of this workshop is really cool. There are two key features that I really like. First, there is very little pitching here. In fact, no products are for sale from the back of the room. A lot of seminars like this are pitch-fests. But NAMS is different by design (and it’s a great thing). The instructors are here to teach (not to sell).

Just as an aside, the Niche Affiliate Marketing Seminar Audio is available after the conference if you are interested. It turns out that you can get all the information presented at a fraction of the registration price. If you are interested, you should act quickly because 51 people will also get a 2gb flash drive loaded with all of the Niche Affiliate Marketing System 1 and 2 workshop materials and complete audios!

Second, there is great access to all the instructors between sessions. I’ve already had long conversations with Nicole Dean, Sid Hale, Lynn Terry and Kevin Riley. At this moment, I am listening to a Lifestyle Design talk from Mark Hendricks. I had not met Mark before this weekend, but I am blown away by his presentation, and have a 15 minute consulting session scheduled with him on Sunday. The only weird thing was that he made us sing during his presentation.

Of course, for me meeting Nicole Dean and Lynn Terry are two of the big highlights from the weekend (that’s Nicole at the left). It’s been really neat to realize that they are just as cool (and genuine) as they seem.

Last night, a bunch of us from Lynn’s elite forum sat around and talked about internet marketing long after the planned events for the day had ended. There are a ton of people from Lynn’s Elite forum here.

More on NAMS later. Right now this is looking like the most important investment in my business that I have made to date.

Next up later today, the entire conference is creating an info product live at the seminar. Pretty cool exercise, especially for people who are trying to get started with info products on line.

MasonWorld Late Night Internet Marketing » Internet Marketing

Another Simple 62-Second SEO Tutorial

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