Welcome to a page in the MasonWorld Internet Marketing Dictionary.
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Mark
Never Annoy Your Email List
Be careful not to annoy your email list with persistent pitches. If you do this too frequently, list members will stop paying attention to your emails; and will buy less from you in the long run.
Never Blatantly Promote Products in Forums
Promoting products in forums rarely results in sales. Rather, it usually results in warnings, bans, and general annoyance on the part of members. Avoid doing it.
Never Blow Money Recklessly on Advertising
Avoid spending money on advertising just because you can. Instead, be careful to use all money allocated to your advertising budget for its highest purpose.
Never Buy Email Lists
Regardless of the supposed quality, do not buy email lists. Not only will doing this make it highly likely that your emails will get flagged as spam, but it may also be illegal in certain countries.
Never Buy Traffic from Disreputable Sources
With advertising services like Google AdWords, there is no good reason to ever buy traffic from sketchy, disreputable sources. Keep your money for true opportunities; and spend it where you know you will have control over the process.
Never Follow the Plans of Others Blindly
As an Internet marketer, you have problem seen hundreds of blueprints for businesses. You know that there are many approaches you can take if you want to be successful. However, it is important to realize that many of them will not work unmodified for your business. Instead, you will need to change them to fit your specific plans.
Never Expect Sales on the First Contact
Many new Internet marketers do not realize this, but making a sale on the first contact is very rare. Don’t expect it. Instead, plan to follow up multiple times until the sale occurs.
Never Give Up
In Internet marketing, it’s all too easy to give up. The marketing campaign didn’t go the way you planned, so you give up. The product launch didn’t quite bring in as many sales, so you give up. Get out of the habit of doing this; and instead, focus on why you don’t need to give up—and how you can turn a bad situation into a good one.
Never Make Promises You Can’t Keep
Whether you’re making promises to customers, clients, or JV partners—don’t make ones you can’t keep. Instead, underpromise and then overdeliver. This will always leave your customers happy.
Never Participate in Automated Link Exchanges
In the past, automated link exchanges were popular. Today, many Internet marketers recognize that these will do little to help your site. Avoid them unless you have a good reason to believe one can help your site.
Never Take Your Customers for Granted
Customers will only stay with you for as long as you provide them with something beneficial at a reasonable price. So don’t take them for granted. Instead, find ways to constantly improve their experience.
Never Underestimate the Difficulty of Tasks
When it comes to running an Internet-based business, you will encounter many tasks that no one has completed before. For this reason, you will not be able to find a step-by-step guide on how to do them. Don’t be intimidated, but also do not underestimated the difficulty. Instead, commit yourself to working through any problems you encounter.
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