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Mark
Offer to Match or Beat Your Competition
If you can, offer to match the price or quality of your competition. This will increase the amount of people who purchase your product without shopping around, since they know that they can always ask for a partial refund if they find a lower-priced product.
Own Up to Your Mistakes
If you make a mistake and it affects your customers, clients, or business partners, own up to it and deal with it. Hiding from it will not help you in the long run. Instead, it will just reflect poorly on you in the eyes of your customers and partners.
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