My friends and mentors Andrew Hansen and Collen Slater just released a free video promoting their new product -- Niche Blogging Institute. The video is great. Andrew reveals three important keys to niche marketing. I recommend that you take a few minutes to watch it. It is a promotional video, but it is great content and you don't even have to opt-in. You can even skip the first 4 minutes if you want to jump straight to the content.
Anyway, seeing that video made me think about Andrew's other products -- specifically Firepow. I use Firepow, I have promoted it, and I get a lot of questions about the Firepow software. Specifically, and specifically whether or not it is worth the cost.
When I am asked this question, I usually tell people that it depends on your business model. I often think in terms of "wide" business models and "narrow" business models. A wide business model would imply that you have lots of streams of revenue, and this probably means lots of web sites (and lots of blogs).
If you have a narrow business model, then you might only have a few streams of revenue and a couple of blogs.
I like wide business models because they are well suited to passive income and can allow you to diversify easily in many cases. Nothing wrong with narrow business models -- I am just a fan of wide.
When you have a wide business model, Firepow is easy to justify in a lot of ways.
Here is a simple one. Check out this image from inside of FirePow.
As you can see, at this writing, I have 74 blogs live inside of Firepow. Most of them have something that needs to be updated. These updates are critical for security and blog functionality. What a pain.
Let's say that without Firepow, it takes just 15 minutes once a month to update the plugins and WordPress software on a blog. (It takes me much longer some days, LOL). If I have 74 blogs that means I need to spend something like 18 hours updating sites every month.
With Firepow, I just click the big green button.
If my time is only worth $10 an hour, that simple task "costs me" $180. Now, I know don't actually have to spend $180 out of my pocket that day -- but in reality my time is worth more. If I take that 18 hours and invest it in another Firepow blog, it will be worth a lot more than $180 to me.
So, Firepow is totally worth it to me -- that's my answer.
Wondering if it is worth it for you? Andrew let's you try Firepow for a dollar. But whatever you do, make sure your investments in your business make sense for your business model.
Thanks,
Mark
9