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Win a LifeFoc.us Membership

Written by Mark Mason on August 11th, 2008 | Posted in Contests | No Comments

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My buddy Arron Abber at FullTiltBlogging.com is giving away a couple of free memberships to his great membership site, LifeFoc.us.  I love the concept of the site.  LifeFocus is all about getting more out of life, and Aaron is dishing out the free memberships this month.  Check it out before they are all gone.

Popularity: 19% [?]

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Best Article Directory List

Screen shot of article directory listing and ranking
In the past few months, I have written about the value of article marketing.  One of the questions that always comes up is "what article directories should I submit to."  As you know, I follow the article marketing strategy outlined in Article Marketing Domination, and I use Article Post Robot to post my articles.  Still, the question remains, "what are the best article directories."

See, the problem is that you can find excellent article directory lists, but they are out of date as soon as they are published.  After some discussions with my buddy, Article Marketing guru Josh Spaulding, I decided that what was needed was a site that ranks article directories on an on-going basis.  So, I fired up the text editor and wrote a simple Perl script to do just that.

Introducing the MasonWorld Article Directory List

I have created a script that looks at various stats for the major article directories and ranks them.  The script runs every Sunday night, providing you with a weekly ranking of the best article directories.  Currently, ranking is based on Google Page Rank and Alexa score.  However, I have lots of additional features planned, including additional ranking criteria.

Your suggestions, comments and ideas are appreciated.

Popularity: 38% [?]

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Internet Business Mastery Academy Review

Sage HallI am totally excited.

I am very excited about the recent launch (July 23, 2008) of the Internet Business Mastery Academy membership site.  So excited, in fact, that I decided to spend my hard-earned money on a membership.  I have been a member for almost two weeks (as far as I can tell I am one of hundreds), and I could not be more pleased.  So, I thought I would tell you about it and offer a review based on my current experience inside the hallowed halls of the Academy.

Here is something that you need to understand first. At the time of this writing, there is no affiliate program for the Internet Business Mastery Academy (IBMA).  I am not making a dime writing this post.  In fact, the IBMA site will not have an affiliate program for months, I'm told.  Sure, when they add an affiliate program, I will edit this post to include my affiliate link -- but at the time of this writing there is no marketing hype.  Just info.

So Why Promote The IBM Academy Now?

I have talked to you before about the Internet Business Mastery podcast.  As you may have heard on CNN, I am currently the World Record holder for "IBM Podcast Rate of Consumption" -- I once listened to 30 episodes twice in 48 hours (or something like that) while traveling around Asia.  Needless to say, Jay and Sterling are by far my favorite internet marketing podcast.

It's not just me. I recently learned that the IBM podcast has in the neighborhood of 15,000 subscribers and climbing.  It has been the number one internet marketing podcast on iTunes for years.  These guys are the real deal.  Jay and Sterling both had real J.O.B.s before leaving them to pursue their dreams on the internet.  They have both had multiple successful internet businesses (and some failures too).

It's Not The Money, Honey

Want some?
See, the great thing about the Internet Business Mastery approach is that it is more about lifestyle design than making money online.  There are tons of internet resources offering lots of ways to make money online from a hammock on a beach.  Don't get me wrong -- money is a critical necessary element.  It's just that money for money's sake is not what the IBM crew is about.  Jay and Sterling are about lifestyle design -- living the lifestyle of your dreams and using internet business as a tool to get there.  Their tagline is "Escape the 9 to 5" -- and the Academy is designed to be a place where you can learn to do just that.

So, What About This Academy Thing?

The Internet Business Mastery Academy (IBMA) is a membership site that is currently centered around three key value propositions:

  • The IBMA Internet Business Courses. Jay and Sterling have previously taught a sold-out coaching course on internet business and internet lifestyle.  They have taken that material, their personal experiences from running their own internet businesses, and material from their time doing the IBM podcast and made it all into a new set of courses for the academy.  At this writing there are 3 courses, with new material coming monthly.  The courses start at the very beginning with lifestyle design and justify why internet business is their focus.  Then, they move right to market research and other key foundational information.  From their, they cover all the information that you need to create a internet business that is aligned with your "Definate Major Purpose."
  • The IBMA Mastermind Community. Good membership sites have great forums, and the IBMA forums are off to a great start.  There is a nice mix of brick-and-mortar business owners, regular people with regular jobs, people with online businesses, IBM Coaching Course grads, total newbies, seasoned internet marketing types, technology gurus, etc.  Jay and Sterling have set the tone for a helpful, supportive commuinty with shared goals.  It is really cool.
  • Access to the Jedi Masters. OK -- it is probably true that Jay and Sterling put their pants on one leg at a time just like everyone else.  (I am actually not sure about this).  Still, they are very active in the forums at this point, and they are fun to be around.  What I like about them is that they do not pretend to know everything about everything.

My Strong Recommendation

Well, I am thrilled with the Internet Business Mastery Academy.  I strongly recommend that you give it a try.  Jay and Sterling are offering an iron clad money back guarentee, so there is no risk.   Courses like the stuff in the academy can cost thousands.  (Read their sales page -- it is excellent.)  Or, skip to the bottom and sign up based soley on my recommendation.  Try Internet Business Mastery Academy today.

Creative Commons License building photo credit: eflonCreative Commons License money photo credit: pfala

Popularity: 40% [?]

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Make Money Online With Resale Rights Products

Unique at Halsted and 30th

Hey, It's Free Stuff Friday time again.  This Friday I am adding an eBook about Resale Rights to the arsenal for free goodies that you can download just by signing up for the MasonWorld Internet Marketing newsletter.

You may remember several months ago when I got really excited about a new site by Mike Filsame called ButterFly Reports.  The ButterFly Reports concept is a viral marketing strategy.  In the strategy, a report author writes a report (eBook) on some topic.  The report contains affiliate links.  Users of the site are able to rebrand some (but not all) of the affiliate links in report and distribute it.  This gives people an incentive to promote your reports.

I really felt this concept would explode and be incredibly popular.  As far as I can tell, it has not exploded, but it is growing steadily.  And, as a result, there are some pretty decent reports on the site.

So, for Free Stuff Friday, I am adding a pretty decent report from Mike's site -- How To Make Money with Resale Rights Products.  To get the report, and all my other Friday Freebies, all you need to do is join my email list below. I'll send you download instructions immediately (even if it is 2AM).


Free Resale Rights eBook

Sign up now!

I hate spam as much as you do!


Best regards,

Mark

photo credit: moonrat42

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Niche Adsense Themes Lessons Learned (Part 2)

sales leadsMan, Time Flies....

Well, it has been almost a month since I did a trial launch of my first product, Niche Adsense Themes for WordPress.  Two weeks ago, I started a post series talking about the lessons learned in doing my first digital project launch.   A few days later, I offered a free copy of the product to anyone who asked the best question that I could use for a future post.

The Big Winners Revealed

I am happy to announce that i really liked two of the responses, so I have named two winners.

  • Kent made a comment that reminded me that I was thinking about doing a step-by-step explanation of how to create an AdSense mini-site.  I had actually started something like that a long time ago.  Some of you may remember my series of posts on my mini-site the History of Elvis.  Anyway, I never finished that post series or that site.  I need to do that, and I would like to do a post series for beginners on starting an AdSense mini-site.  So, Kent, thanks for that.
  • Alex commented that he likes lists and checklists.   That was a great comment.  It applies to the current task of posts about my digital product as well as the coming posts on AdSense sites and Elvis.

So, both Alex and Kent will get free copies of Niche Adsense Themes for WordPress.

Lesson Learned 2:  Good Sales Letters Are Hard

OK -- so here is the next lesson that I learned regarding my digital product.  Of course to sell a digital product properly, you need a mini-site.  The setup of that mini-site is a big deal.  If you want a great free tutorial on that topic, you can take a look at Michael Rasmuessen's free Mini-Site video tutorial.  It is outstanding.

Anyway, inside this mini-site, you need a sales letter.  That sales letter is this only thing (besides possibly a pre-sales endorsement from an affiliate) that a customer will see before they decide to buy your product.  This is important to understand.

A customer is not making a decision to buy based on your actual product.  They have not seen the actual product.  And, they will not see the product until they buy.  Rather, they are handing you their credit card based on the claims in the sales letter.

So what about the product?  Well, the quality of the product (specifically, whether or not you live up to the claims of the sales letter) impacts returns, repeat purchases, and referrals (I call these the three Rs).

Good Sales Letter Need Basic Things

Now, I am not a sales letter expert (yet), but I can tell you that sales letters need basic things to be successful.

  • A killer headline.  You have about 10-30 seconds to capture someone after the page loads.  If they do not see something that captures their attention, they will hit that stumble button and never return.  So, you must grab them.
  • A USP -- Ultimate Selling Proposition.  Why do they need what you have?  What is the value of it to them?  Why are the benefits that you are describing obviously worth ten or 100 times the price you are asking?
  • Risk Reduction/Reversal. Why is a decision to trust you (buy the product) completely risk free?  Or better yet, is there negative risk (If you are not completely satisfied, keep the free knives as our gift just for trying the product).
  • Urgency. Be careful with this.  Act Now! can be a real turn off if not real.  Digital products do not run out of stock, so artificial urgency can be dangerous as it feels sleasy.  Instead, consider offering your product at a discount for a limited time. (Be sure to raise the price as promised later).
  • Call to action. It is an old truth in sales.  You have to ask for the sale.  Ask them to buy your product.

My Sales Letter Sucks

OK, so my first attempt at a sales was not so great.  Here are my stats:

  • 3.5% conversion for highly targeted email list promotions from an expert in the field with an "email list that converts well."  This is OK, but not great.  A %10 conversion rate (or higher) should be possible.
  • Very low conversion rate (less than 0.5%) for somewhat targeted email list traffic from an MMO blogger.  I expected 3-5% conversions.
  • Almost zero conversions from random ClickBank affiliates.

What does all that tell me?  It tells me that my sale letter needs work.  So, I am working on it.  I am in the process of gathering input on how to make it better.

So, in the next post, we can look at the old sales page and the new sales page, and I will summarize the changes.  We can also talk about split testing.

Regards,

Mark

P.S.  What do you think of my first sales page?  Be honest.  I can take it.  Leave your comments here.

photo credit: TheTruthAboutMortgage.com

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