MW003 | Introduction To Information Products And Interview With Jonathan Leger
In this episode of the MasonWorld Late Night Internet Marketing Podcast, we continue with our series introducing the different ways that you can make money online. Specifically, we take a look at information products or information marketing.
Podcast MW003-Introduction To Information Marketing and Interview With Jon Leger [27:46m]: Play Now | Play in PopupWe have a special interview with Internet Marketing Guru Jon Leger (pronounced Lay-Jay) and he reveals what he considers the three most important things that a new Internet Marketer needs to know.
Information Marketing has made millionaires out of a lot of people. In fact, my buddy Josh Spaulding has just release an excellent (and very affordable eBook on the topic of Information Products.)
Advantages of an Information Products Business includes:
- Incredibly low overhead -- create content and publish electronically
- Sell it over and over again
- Sell it 24 hours per day, 365 days per year
- Fully automated sales and order delivery product
- Works well with affiliate marketing
- Location independence (work anywhere)
- No employees required
Some links mentioned in the podcast
- Moonlighting On The Internet
- Ten Ways To Make $10K On The Internet
- Information Product Success Formula from Josh Spaulding
- ClickBank.com
Possible information product topics
- How-To guides
- Self-help products
- Financial eBooks
- Make Money On The Internet
- Fitness/Diet/Health
- Skills Improvement Or Training
- Lifestyle Design
Interview with Jon Leger included in this episode.
- Tip 1: Look for a mentor running a real business; it takes real work. Watch out for sharks and false claims. Cannot get something for nothing.
- Tip 2: Find a great niche or product that sells well. Have some passion.
- Tip 3: Get targeted traffic. Not all traffic is equal.
Jon has an awesome product for beginners in internet marketing:
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Best regards,
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Great interview Mark, I really enjoyed listening to Jon and love the way he spoke so candidly about making money online. Looking forward to the next podcast.
Mark – thanks for the GREAT post. I do agree that they have a marketing problem as well from the perspective that their marketing is “one size fits all”… good in theory but not in practice. They could steal so much more market share if they did a better job of segmenting their market and focusing on key messaging strategies. Oh well, difficult to push for change when you’re seemingly successful.
Hi Mark,
Just want to let you know that I’ve been across to I-Tunes and posted your 1st recommendation!! I feel proud.
Heard you the first time on IBM with J & S and could immediately relate to what you stood for in the internet marketing arena . . . love your job but want something else to learn and succeed with.
Have listened to every podcast so far and can only wish that there were ‘daily updates’ . . even if, late at night!
You’ve inspired me to push ahead with starting my own internet business. Very early stages as yet, but (like you) I’ve enlisted the support and insight of my wife and we are developing this site for the UK: http://internetmums.net/.
It’s very early doors (UK expression) but I am confident that there is a niche that requires our solution.
Will keep you posted and also keep learning from your excellent advice!
Kevin
PS – currently moving servers so I can get some affiliate activity going on, so please ignore the stylesheet!!!
Great Podcast Mark. I must admit that even though I enjoy reading blog posts it is far more efficient to listen to podcasts because you can do it while also doing something else.
I like the bullet point layout of your show notes… I listed on the way to work today and was able to pull up all the sites tonight.
I’m just starting my first wordpress site for my Grandma… how long have you had wordpress site? What PLUGINS can you suggest? This would be a great show topic or post down the road.