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Simple SEO How To

Written by Mark Mason on July 7th, 2008 | Posted in SEO | 4 Comments

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I always see the same question over and over in the forums. I just answered this question today on Warrior, and thought I should add it here for completeness.

Question: I am new to internet marketing, and I want to know how to get my new web page to rank in Google.

Answer: This is a big question. Here is the “simple” way to think about it.

There are 2 things to consider — on-page SEO and off-page SEO. On-page factors are factors like the title of the page, the headings, the keyword density, related content, etc.

Off-page SEO really means how many pages of authority are linking back to you. Think of these as votes of for your site.

So, here is what you might do (simple rules):

  1. Make sure your keywords are in your page title tag
  2. Make sure your keywords are in your heading (H1) tags
  3. Make sure your keywords appear on the page
  4. Get sites to link back to your pages using your keywords as the anchor text (the part that you click on).
  5. Make sure your description tag (this is the text that shows up in Google) includes your keywords and calls people to action. The description SELLS your page to people.

Remember, you are not competing with Google. You are competing with your competition on the search engine results page.  Look at what they are doing and do it better.

If you do all of that, you will be off to a good start.

Best regards,
Mark

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4 Responses to “Simple SEO How To”

  1. Aaron at FullTiltBlogging.com (6 comments.) Says:
    July 7th, 2008 at 8:57 pm

    Great article Mark. Why don’t more people listen to this advice? Just what you teach here will get most people to the front page of Google.

  2. Mark Mason (133 comments.) Says:
    July 7th, 2008 at 9:26 pm

    Thanks Aaron. When I first started in Internet Marketing, I spent countless hours worrying about SEO details that do not matter for most of us. I will never get those hours back, but hopefully I can save some new people some time and energy.

  3. Allan Schmidt (1 comments.) Says:
    July 8th, 2008 at 4:55 am

    Spot on.

  4. Patrik Berggren (1 comments.) Says:
    August 18th, 2008 at 6:30 am

    Hi Mark,

    good SEO is when You create pages with correct semantic, using h1 - h3, paragraphs, lists etc. Don’t write explicitly for search engines, write for Your visitors. If the can get a clear view on WHAT the page is about looking at the title, the description (wich will show up in searchengines), and then using the h1 - h3, everyone have done what they can. Then it’s all up to the “off-page”, wich SHOULD be built naturally :)

    Regards
    /Patrik Berggren

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