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Automatic Web Site – Jon Leger Case Study

by Mark E. Mason on April 8, 2009

A few weeks ago, I talked about my experience writing copy for sales pages and promised a post about how to split test different elements on the page.  I had that post about half written, and then I saw that Spaulding had written a post on Google Website Optimizer.   So, since that was exactly what I was going to do, I wrote Josh a nasty email and then decided to just send you over there.  While you are there, I recommend that you opt in to receive his free reports on internet marketing -- they are all three excellent.  If you have a question about that post, just drop a comment and Josh (or I) will get back to you with an answer.

Automatic Website Visitors - A Case Study

With that task out of the way, I wanted to announce my latest case study -- I am calling it the "Jon Leger" case study.

As you know, I am a big Jon Leger fan.  He is a great internet marketer, and I own most of his tools.  For example, he is the father of the $7 Secrets script that I have written about before.  He is also a straight-up honest guy that stands behind his products, and I like that.

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SEO: Number Of Competing Pages Is The Wrong Measure

by Mark E. Mason on March 31, 2009

I have not written about SEO in a while, but it seems to me like everywhere I turn there is someone telling someone else how they should go look for niches with a low number of competing pages.  They use the logic that since there are relatively few people directly competing for the niche with content, it should be easy to win.

First of all, this makes no sense.  There are more than six billion people on the planet.  Just because there are relatively few people competing for the international power-lifting championship, that does not mean that I can win easily.  Why would I expect the number of competitors to be a direct measure of the strength of the competition on the internet?

Well, I wouldn't.  And you shouldn't either.

Engineering Secrets Revealed

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