Aaron Abber

$8,516.25 in 3 Days from Scratch in Niche Marketing

by Mark E. Mason on November 29, 2008

I hope you had a great week, especially if you were somewhere in the world where you were able to celebrate Thanksgiving with your family. I am personally stuffed to the rim with turkey and other traditional holiday food -- it's back to the gym for me on Monday.

I just got off the phone with Internet guru Aaron Abber. He had to call me because I am at my parents house with no high speed internet access (yikes) -- so I am sending this through my laptop via cell phone (a neat trick).

I have been told again and again that it takes days for a new site to get noticed by the internet and that it takes weeks or even months to get a new site ranked well on Google. After that, many people will tell you that it takes months to make money on line. In many cases, that is all completely true.

But it's not true in every case... especially if you know what you are doing.

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Anatomy Of A Sales Letter

by Mark E. Mason on August 25, 2008

I have been working on sales copy a lot lately, so I thought I would post a useful summary of the 15 most important elements of a sales page. This list is adapted from an excellent two-hour lecture presented as part of Aaron Aaber's free mentoring course over at FullTiltBlogging.com.  The audio lecture and the presentation slides are available for download as one the member benefits at LifeFoc.us (Aaron's membership site). In this post, I'll be telling you what the sales page items are. If you want to know how to implement them effectively, you have to talk to someone like Aaron (I am just learning - albeit quickly).

15 Key Sales Letter Components

First, you need to get the prospect's attention. If you cannot command your visitor's attention, they are not going to read your sales copy, and they will not buy. If a qualified prospect does not buy, you have failed. It is as simple as that, and the headline section is critical because almost every legitimate prospect that visits your site will take time to scan the headline. The pre-headline, headline and sub-headline work together with the attention device to get your prospect to read on below the fold. You want to grab their attention, promise them something, or encourage them to read further.

  • Pre-Headline. This is that little sentence or two at the top of the sales letter prior to the headline. It is usually a statement that draws the reader to the headline (or motivates the headline in some way). This part is optional.
  • Headline. Big font. Often red. Hard to miss. This component is critical to capture attention. Think front page of the New York Times. Note that this headline is almost always in quotes.
  • Sub-Headline. Again an optional part that comes after the headline and can serve as the punchline to the headline.Attention Device. Simply put, the purpose of the attention device is to get your reader to read the rest of the copy. It can be part of the headline or stand alone. Often, it comes in the form of a warning, a statistic or an implied story (the story is usually delivered in the body copy below the fold).

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Niche Adsense Themes Lessons Learned (Part 2)

by Mark E. Mason July 30, 2008

Man, Time Flies…. Well, it has been almost a month since I did a trial launch of my first product, Niche Adsense Themes for WordPress.  Two weeks ago, I started a post series talking about the lessons learned in doing my first digital project launch.   A few days later, I offered a free copy of [...]

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Money Can’t Buy Me Love (Or Can It?)

by Mark E. Mason July 7, 2008

Be sure and check out my Big Mac Guarantee at the end of this post. I grew up with the Beatles. Actually, the Beatles had long since broken up when I grew up, but I loved them anyway. I had all of their albums (in vinyl). Now I have all of their CDs.  As a [...]

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Welcome Back From Vacation

by Mark E. Mason June 17, 2008

I thought that I would take a moment this morning to welcome myself back from vacation. I just returned from a great few days in Galveston, Texas. Now admittedly, Galveston is by no means the most beautiful beach in the world, but it is really close to my parents. We actually stayed at Moody Gardens, [...]

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The Unsub Blues: Keeping Your Email Subscribers

by Mark E. Mason June 9, 2008

I am actually on a plane to California from Texas this morning. I am on my way to a conference to speak on Design For Manufacturability in the Semiconductor Industry. But that is not what is on my mind this morning. In today’s article, I am going to BLOW THE LID off of Aaron Abber’s [...]

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Stay Tuned For Monday

by Mark E. Mason June 7, 2008

Just wanted to give you a heads-up regarding Monday’s post. In Monday’s article, I am going to BLOW THE LID off of Aaron Abber’s BARELY LEGAL Super-Secret “Free” Mentoring Program. His program is not free at all. I’ll expose the HIDDEN COST. I’ll also be offering a BIG TIP (you heard it here first) about [...]


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Wow, What A Busy Week

by Mark E. Mason June 6, 2008

Just a quick recap on the week to let you know what I have been working on. Man, has it been a crazy week. Attended Aaron Abber’s mentoring class. Still getting a lot out of that at very low cost. This is a great value if you want to learn about list building and lead [...]

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