FullTiltBlogging

Anatomy Of A Sales Letter

by Mark E. Mason on August 25, 2008

I have been working on sales copy a lot lately, so I thought I would post a useful summary of the 15 most important elements of a sales page. This list is adapted from an excellent two-hour lecture presented as part of Aaron Aaber's free mentoring course over at FullTiltBlogging.com.  The audio lecture and the presentation slides are available for download as one the member benefits at LifeFoc.us (Aaron's membership site). In this post, I'll be telling you what the sales page items are. If you want to know how to implement them effectively, you have to talk to someone like Aaron (I am just learning - albeit quickly).

15 Key Sales Letter Components

First, you need to get the prospect's attention. If you cannot command your visitor's attention, they are not going to read your sales copy, and they will not buy. If a qualified prospect does not buy, you have failed. It is as simple as that, and the headline section is critical because almost every legitimate prospect that visits your site will take time to scan the headline. The pre-headline, headline and sub-headline work together with the attention device to get your prospect to read on below the fold. You want to grab their attention, promise them something, or encourage them to read further.

  • Pre-Headline. This is that little sentence or two at the top of the sales letter prior to the headline. It is usually a statement that draws the reader to the headline (or motivates the headline in some way). This part is optional.
  • Headline. Big font. Often red. Hard to miss. This component is critical to capture attention. Think front page of the New York Times. Note that this headline is almost always in quotes.
  • Sub-Headline. Again an optional part that comes after the headline and can serve as the punchline to the headline.Attention Device. Simply put, the purpose of the attention device is to get your reader to read the rest of the copy. It can be part of the headline or stand alone. Often, it comes in the form of a warning, a statistic or an implied story (the story is usually delivered in the body copy below the fold).

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Win a LifeFoc.us Membership

by Mark E. Mason on August 11, 2008

My buddy Arron Abber at FullTiltBlogging.com is giving away a couple of free memberships to his great membership site, LifeFoc.us.  I love the concept of the site.  LifeFocus is all about getting more out of life, and Aaron is dishing out the free memberships this month.  Check it out before they are all gone.

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Niche Adsense Themes Lessons Learned (Part 2)

by Mark E. Mason July 30, 2008

Man, Time Flies…. Well, it has been almost a month since I did a trial launch of my first product, Niche Adsense Themes for WordPress.  Two weeks ago, I started a post series talking about the lessons learned in doing my first digital project launch.   A few days later, I offered a free copy of [...]

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Welcome Back From Vacation

by Mark E. Mason June 17, 2008

I thought that I would take a moment this morning to welcome myself back from vacation. I just returned from a great few days in Galveston, Texas. Now admittedly, Galveston is by no means the most beautiful beach in the world, but it is really close to my parents. We actually stayed at Moody Gardens, [...]

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The Unsub Blues: Keeping Your Email Subscribers

by Mark E. Mason June 9, 2008

I am actually on a plane to California from Texas this morning. I am on my way to a conference to speak on Design For Manufacturability in the Semiconductor Industry. But that is not what is on my mind this morning. In today’s article, I am going to BLOW THE LID off of Aaron Abber’s [...]

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Use Lead Blogging to Get 60,000 Double Opt-ins

by Mark E. Mason May 3, 2008

Earlier this week, I talked about Lead Blogging and I proclaimed that “Lead Blogging is the Answer.” In that post, I introduced you to Aaron Abber over at the make money blogging site FullTiltBlogging, and promised a reprint of one of his posts on Lead Blogging. In this post, Aaron show you a screen shot [...]

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Celebrate RSS Appreciation Day at FeedaPalooza

by Mark E. Mason April 30, 2008

Aaron over a FullTiltBlogging has cooked up a cool RSS promotion in celebration of RSS Appreciation day (which is tomorrow.) Be sure and check it out. By participating in FeedaPoolaza 2008, you can increase your own RSS subscriptions and take home a free bonus that Aaron is offering. It looks pretty cool. Originally suggested by [...]

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Lead Blogging Is The Answer

by Mark E. Mason April 29, 2008

So, if Lead Blogging is the answer, what is the question? The question today (for the duration of this post, at least), is what is the best way to monetize a blog? Answer: Lead Blogging Of course, this answer itself opens more questions than it answers (like many good questions).


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