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Using Opt-Ins to Increase List Subscriptions

by Mark E. Mason on November 18, 2008

I have written a lot recently about the importance of mailing lists. Last Friday, in fact, I explained about how I had been working on a lightbox solution for optins using the You Can't Block This script. The only problem is that I have been worried about bugging my normal readers and tarnishing my brand.

Sure enough, I got this thoughtful comment from a loyal reader (Alex The Big Blogger):

I’m not a fan of Popups, I consider them a little bit spammy, although I’ve tested them out on my own blog and I too have seen good results. I’ve made them with Aweber and set a delay to the apparence. On this way the visitor fisrt starts reading the post and then he gets the popup. Getting a popup as the first thing when i come to a site sets me up and makes me walk away.

That is exactly what I am worried about -- but I like the idea of a delay.

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