google page rank

The Power Of Backlinks

by Mark E. Mason on October 27, 2008

One thing I know for sure about Google search engine rankings is that it is just about impossible to know anything for sure about Google search engine rankings.   Sometimes, it's good to know what you don't know.

How Google decides what websites appear on the front page for any particular search term is like the formula for Coke or the recipe for Kentucky Fried Chicken -- it's a secret.  We know Coke has caramel in it, but the exact recipe is classified.  The difference between Coke and Google is that the formula for Coke never changes (they tried that once -- what a disaster).  In fact, the formula for Google SERPs is changing periodically as Google works to improve the experience for end users.

Of course, what you hear all the time on blogs just like this one are "stories" about what people did on their web site for their keywords that resulted in page one rankings.  I call this anecdotal evidence. It's usually very interesting, but it is almost never conclusive.  Just because someone got a page one ranking by including their keywords in the footer of their pages in flashing pink with a blue background, does not mean that you will get the same result.

So, let me tell you an anecdote about Google page rank. Read the Full Article →

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List Of Article Directories Expanded To Over 400

by Mark E. Mason on October 15, 2008

Several weeks ago, I announced my new Article Directory Ranking List. It that time, I had a few dozen directories listed -- and I was focused on the directories that I personally considered to be the best.

Now, the Article Directory List has been expanded to include over 400 Article Directories -- all ranked by Alexa and Google PR using my "special algorithm." The ranking algorithm takes the log of the Google Page Rank +2 and multiplies it times 10,000 over the Alexa score, then adds an offset. This results in a number that ranges from about zero to around 100.

Anyway, check it out and let me know what you think.

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Best Article Directory List

by Mark E. Mason August 8, 2008

In the past few months, I have written about the value of article marketing.  One of the questions that always comes up is “what article directories should I submit to.”  As you know, I follow the article marketing strategy outlined in Article Marketing Domination, and I use Article Post Robot to post my articles.  Still, [...]

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Key Things About Article Marketing (Bum Marketing)

by Mark E. Mason May 9, 2008

When I first got started in Internet Marketing, I ran across a lot of discussion about “article marketing.”  Article Marketing is often confused with “bum marketing,” but they are not really the same thing.  It all seems so obvious to me now, but I remember having a hard time getting a clear description of article [...]

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