<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
xmlns:rawvoice="http://www.rawvoice.com/rawvoiceRssModule/"
>

<channel>
	<title>MasonWorld Late Night Internet Marketing &#187; happy customer</title>
	<atom:link href="http://www.masonworld.com/tag/happy-customer/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.masonworld.com</link>
	<description>The MasonWorld Late Night Internet Marketing Blog and Podcast -- Building Successful Internet Businesses One Night At A Time.  Host:  Mark Mason.</description>
	<lastBuildDate>Wed, 08 Feb 2012 22:31:40 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
<!-- podcast_generator="Blubrry PowerPress/2.0.4" -->
	<itunes:summary>The MasonWorld Late Night Internet Marketing Blog and Podcast -- Building Successful Internet Businesses One Night At A Time.  Host:  Mark Mason.</itunes:summary>
	<itunes:author>MasonWorld Late Night Internet Marketing</itunes:author>
	<itunes:explicit>no</itunes:explicit>
	<itunes:image href="http://www.masonworld.com/wordpress/wp-content/plugins/powerpress/itunes_default.jpg" />
	<itunes:subtitle>The MasonWorld Late Night Internet Marketing Blog and Podcast -- Building Successful Internet Businesses One Night At A Time.  Host:  Mark Mason.</itunes:subtitle>
	<image>
		<title>MasonWorld Late Night Internet Marketing &#187; happy customer</title>
		<url>http://www.masonworld.com/wordpress/wp-content/plugins/powerpress/rss_default.jpg</url>
		<link>http://www.masonworld.com</link>
	</image>
		<item>
		<title>Write Your First eBook Today</title>
		<link>http://www.masonworld.com/internet-marketing/write-your-first-ebook-today/</link>
		<comments>http://www.masonworld.com/internet-marketing/write-your-first-ebook-today/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 15:00:37 +0000</pubDate>
		<dc:creator>Mark E. Mason</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[eBook]]></category>
		<category><![CDATA[email list]]></category>
		<category><![CDATA[email lists]]></category>
		<category><![CDATA[empire]]></category>
		<category><![CDATA[guru]]></category>
		<category><![CDATA[happy customer]]></category>
		<category><![CDATA[josh spaulding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[MasonWorld]]></category>
		<category><![CDATA[master resale rights]]></category>
		<category><![CDATA[Outsourcing]]></category>
		<category><![CDATA[resale rights]]></category>

		<guid isPermaLink="false">http://www.masonworld.com/?p=733</guid>
		<description><![CDATA[Announcing First eBook Now An eBook about creating your first eBook. Since last Thursday, I have been blogging like a madman about the importance of lists, and how I have changed my entire list strategy based on Josh Spaulding's New Age Email Marketing Report. This caused me to start work on an experiment with $7 [...]]]></description>
			<content:encoded><![CDATA[<p></p><!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><h2 style="text-align: center;">Announcing First eBook Now</h2>
<p style="text-align: center;"><strong>An eBook about creating your first eBook.</strong></p>
<p><a title="First eBook Now" href="http://www.firstebooknow.com"><img class="alignleft" style="margin: 10px 20px;" title="First eBook Now" src="http://www.firstebooknow.com/images/eBook_now__med_cover.jpg" alt="First eBook Now" width="205" height="278" /></a><br />
Since last Thursday, I have been blogging like a madman about <a title="The Importance of eMail Lists" href="../../internet-marketing/the-importance-of-your-mailing-list/">the importance of lists</a>, and how I have changed my entire list strategy based on <a title="New Age Email Marketing" rel="nofollow" href="../../recommends/newage">Josh Spaulding's New Age Email Marketing Report</a>.</p>
<p>This caused me to start work on <a title="$7 Secrets" href="../../internet-marketing/seven-dollar-secrets-7-secrets-experiment/">an experiment with $7 Secrets</a> (which I described Saturday).  Yesterday, I demonstrated how you can <a title="Build your list with Master Resale Rights" href="http://www.masonworld.com/internet-marketing/building-your-list-with-mrr-content/">build you list using other people products (Master Resale Rights)</a>.</p>
<p>As we discussed yesterday, that can work great, but what works best (in my opinion) is having your own products.</p>
<p><span id="more-733"></span></p>
<p>So, I am happy to announce a product that will help you with your journey to build your own information marketing business.</p>
<p style="text-align: center;"><a title="First eBook Now" href="http://www.firstebooknow.com"><strong>First eBook Now</strong></a></p>
<h2>You Need Your Own Products</h2>
<p>If you look at all of the really successful email marketers, they have their own products.  It's a very satisfying thing, really.  You create something that has real value - something that helps people.  Then you sell it at a price that leaves people delighted with their purchase.  What could be better?  It's the true definition of win-win.</p>
<p>The customer gets a great product.  What do you get?  You get the sale, of course.  But you get something much more valuable -- you get the trust of a happy customer.  You can work to grow that trust and provide more to that customer by using email lists to stay in touch with them.  You can sell them other products that they need (and that you also value), increasing the investement in your relationship.  In the end, everybody wins (especially the customer).</p>
<h2>You Have To Start Somewhere</h2>
<p>The thing is, if you look at these guru email marketers, they all have tens (or hundreds) of thousands of people on their lists and dozens of huge products.  How in the world can you compete?  Simple answer:  don't compete.  Start small and build from there.</p>
<p>See, I believe that everyone has at least one good eBook in them.  Probably more.  The thing is, people are reluctant to start.  Either they don't know how to start or they are afraid to fail.   Either way, they forget that the longest journey begins with the smallest step.</p>
<h2>Take A Small Action Today</h2>
<p>Are you interested in starting your own information marketing empire?  Why not take the smallest step today?  Check out my latest eBook -- I wrote it for you.  It gives you a great overview of how to get your first eBook off the ground, and includes information about everything from finding a topic to outsourcing a salespage.  If you have ever wanted to get started, this is the resource for you.</p>
<p>The best part -- it's only $7.   <a title="First eBook Now" href="http://www.firstebooknow.com">Get First eBook Now! today</a>.  You'll be glad you did.</p>
<p>Regards,<br />
Mark</p>
<div class="shr-publisher-733"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
			<wfw:commentRss>http://www.masonworld.com/internet-marketing/write-your-first-ebook-today/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How To Stop Digital Product Theft Using DL Guard</title>
		<link>http://www.masonworld.com/internet-marketing/how-to-stop-digital-product-theft-using-dl-guard/</link>
		<comments>http://www.masonworld.com/internet-marketing/how-to-stop-digital-product-theft-using-dl-guard/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 14:26:32 +0000</pubDate>
		<dc:creator>Mark E. Mason</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[adsense]]></category>
		<category><![CDATA[black hat]]></category>
		<category><![CDATA[bottom line]]></category>
		<category><![CDATA[clickbank]]></category>
		<category><![CDATA[digital product protection]]></category>
		<category><![CDATA[digital product theft]]></category>
		<category><![CDATA[hackers]]></category>
		<category><![CDATA[happy customer]]></category>
		<category><![CDATA[internet marketer]]></category>
		<category><![CDATA[internet marketers]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[MasonWorld]]></category>
		<category><![CDATA[niche]]></category>
		<category><![CDATA[niche adsense themes for wordpress]]></category>
		<category><![CDATA[page protector]]></category>
		<category><![CDATA[payment processors]]></category>
		<category><![CDATA[product niche]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.masonworld.com/?p=483</guid>
		<description><![CDATA[I grew up in Texas.  I'm still here. In Texas, if you steal a horse, we hang you. In Texas, people are allowed to carry guns to protect themselves and their personal property. As a child growing up in Texas, I was raised to understand that stealing is wrong. Well, one thing is for sure [...]]]></description>
			<content:encoded><![CDATA[<p></p><!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>I grew up in Texas.  I'm still here.</p>
<p>In Texas, if you steal a horse, we hang you.  In Texas, people are allowed to carry guns to protect themselves and their personal property.  As a child growing up in Texas, I was raised to understand that stealing is wrong.  Well, one thing is for sure -- not everyone is from Texas.</p>
<p>The other day, I woke up to this anonymous email message about my product, <a title="Niche AdSense Themes" href="http://www.nicheadsensethemes.com">Niche Adsense Themes for WordPress</a>:</p>
<blockquote><p><em><strong>To: </strong>mark<br />
<strong>Subj: </strong>Your Download Page is Unprotected</em></p>
<p><em>http://www.nicheadsensethemes.com/thankyou2008-1.html<br />
It is floating in a black hat forum.<br />
Remove it.</em></p>
<p><span id="more-483"></span></p>
<p><em>Anonymous</em></p></blockquote>
<p>And sure enough, download activity showed this to be true.  People were stealing my stuff. (And by the way, thanks very much to the anonymous emailer, whomever you are).</p>
<h2>Protecting Your Electronic Downloads</h2>
<p>Now, I had already followed all the recommended methods for keeping my downloadable product safe:</p>
<ul>
<li>Use a thank you page that is hard to guess</li>
<li>Use file names that are hard to guess</li>
<li>Use robots.txt to block searching</li>
<li>Use nofollow tags</li>
<li>etc.</li>
</ul>
<p>The problem is, that just does not protect you against really determined hackers.  There are lots of ways that product security can be compromised.  Some search engines (one in particular) are said to ignore nofollow tags and robots.txt.  This can result in your thank you page getting indexed.  Another problem can be that you customers might accidentally (or on purpose) share your download link with others.</p>
<h2>Using Software To Protect Software</h2>
<p>My solution was to go out and <a title="DL Guard" href="http://www.masonworld.com/recommends/dlg">purchase a copy of DL Guard</a>.   DL Guard (or DLG as it is often referred to) was recommended to be by some other top internet marketers that are happy customers.  At $127, it is not cheap.  However, it is feature-packed and the customer service is highly regarded according to people I spoke with.</p>
<p>DL Guard is really a lot more than just a download page protector (which is all I really needed at the moment).  Cool features of DL Guard include:</p>
<ul>
<li>Single or multi-product sales</li>
<li>Expiring download links</li>
<li>Limited download attempts</li>
<li>Integration with many major payment processors (including ClickBank)</li>
<li>Mailing list automation</li>
<li>Membership site features</li>
<li>Many others....I have only scratched the surface so far on this software</li>
</ul>
<h2>How My Product Is Protected</h2>
<p>Install of this software was super easy.  It took me 10 minutes to install the software on my server and convert my existing sales page to enable protection.  So, now when you purchase <a title="Niche Adsense Themes for WordPress" href="http://www.nicheadsensethemes.com/">Niche Adsense Themes for WordPress</a>, you get a unique download link just for you.  When you download the product, your IP address is logged.  You have a limited time to download the product before the link expires, and you have a limited number of times you can download it.  The actual URL of the download is never revealed to the user.</p>
<h2>Bottom Line:  I'm Impressed</h2>
<p>I have not even started looking at the rest of the features -- but the bottom line is that I am really impressed with DL Guard.  This looks like an excellent tool for my Internet Marketing Toolkit -- one that I will use over and over in my business.  So, while I was initially put off by the "high" price of $127, I am impressed with the product.  I plan to keep DL Guard and use it to protect my current and future digital products.  If you are worried about digital product theft, <a title="DL Guard" href="http://www.masonworld.com/recommends/dlg">I recommend that you check DL Guard</a> out (their product website is excellent).</p>
<div class="shr-publisher-483"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
			<wfw:commentRss>http://www.masonworld.com/internet-marketing/how-to-stop-digital-product-theft-using-dl-guard/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
	</channel>
</rss>

<!-- Performance optimized by W3 Total Cache. Learn more: http://www.w3-edge.com/wordpress-plugins/

Page Caching using disk: enhanced

Served from: www.masonworld.com @ 2012-02-09 00:23:05 -->
