I have been working on sales copy a lot lately, so I thought I would post a useful summary of the 15 most important elements of a sales page. This list is adapted from an excellent two-hour lecture presented as part of Aaron Aaber's free mentoring course over at ... Continue reading.

Welcome to the MasonWorld Internet Marketing Store Under Construction Auctions New Products Auctions: Continue reading.

It's Friday Freebie Time Again Like most people in internet marketing, I have an entire hard drive full of "free eBooks".  Just like everyone else, I often download free stuff from the internet with the best intentions to read, learn and use the information within.  Then, sometime later, reality hits, and ... Continue reading.

I am always amazed that no matter where I go in the world, I run across McDonald's.  I'll never forget the first time that I was walking down the street in Tokyo and saw my first foreign McDonald's.  I had a bowl of McNoodles that day -- it was 15 ... Continue reading.

I'm writing this in the United Airlines Red Carpet lounge in Narita airport near Tokyo.  It's 2AM Dallas time, but it is the middle of the day here in Japan.  I am waiting on my connection to another Asian country.  That will be my third airplane today and I have ... Continue reading.