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MasonWorld Twitter Updates for Week Ending 2009-01-26

by Mark E. Mason on January 26, 2009

  • @rondavis007 thanks Ron. #
  • @gushin bread was fantastic! #
  • @rondavis007 TWIT? #
  • Listening to NLP based podcast. Wondering if NLP really works, or is it just nonsense. #
  • In the ER with youngest daughter and possible broken foot. Ouch! #
  • Eating homemade jalapeno beer bread straight from the oven. Yum. #
  • Finally celebrating Christmas with my parents. Better late than never. #
  • My friend just started a new blog, and his first post is up. Check it out! InkHammer.com Stumbles appreciated. http://inkhammer.com/?p=10 #
  • @jarret Check this out http://tinyurl.com/2tdkkj in reply to jarret #
  • @colligan Right. But twitter is the tech. You are using the tech to some end. The nature of that tech is shaping the end result. in reply to colligan #
  • @jasonvo @colligan But you cannot separate tech from the product. eg. Twitter. Before twitter, we would not have a 140 char debate. in reply to jasonvo #
  • @aaronabber I am thinking that an IM product might generate more interest for your purpose. Like a copy of some cool course or software. in reply to aaronabber #
  • @colligan I heard those 5000 people were all trying to fix Vista. Apparently, they gave up. Beyond repair. in reply to colligan #
  • - Are You Having Trouble With AdSense? http://aweber.com/b/10B5Z #
  • @PatrikBerggren It is going well but slowly. It is not my top priority right now. I have 30 sites up, creating content, and seeing some $. in reply to PatrikBerggren #
  • Up early this morning preparing for a meeting. Need more coffee. #
  • Just entered the $497 Blog Mastermind contest. You can win by following @JohnChow and retweet. http://xr.com/master He follows back too! #
  • @jasonvo Are NDAs needed for mastermind groups? in reply to jasonvo #
  • @jasonvo Should there be free alcohol at mastermind meetings, and if so, how much. Who should be responsible for bringing the blender? in reply to jasonvo #
  • @jasonvo Mastermind group. Should there be a business profit model for a mastermind group, or should the group be "not for profit?" in reply to jasonvo #
  • Wondering how to integrate my Google AdSense/AdWords/Gmail and Docs accounts under one login. Won't let me associate the accounts. Help? #
  • Calling my grandmother. Sadly, she does not have twitter or facebook. #
  • Taking kids to school. Rocking out to the Jonas Brothers CD. Not bad for pop music. Well produced. #
  • @jasonpotash I don't go to bed. I write blog posts. LOL in reply to jasonpotash #
  • Yep. Thanks. On my way. #
  • IPod interfaced to car video. Watching @jasonvo how to register domain name tutorial on my car video. Too cool. #

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Anatomy Of A Sales Letter

by Mark E. Mason on August 25, 2008

I have been working on sales copy a lot lately, so I thought I would post a useful summary of the 15 most important elements of a sales page. This list is adapted from an excellent two-hour lecture presented as part of Aaron Aaber's free mentoring course over at FullTiltBlogging.com.  The audio lecture and the presentation slides are available for download as one the member benefits at LifeFoc.us (Aaron's membership site). In this post, I'll be telling you what the sales page items are. If you want to know how to implement them effectively, you have to talk to someone like Aaron (I am just learning - albeit quickly).

15 Key Sales Letter Components

First, you need to get the prospect's attention. If you cannot command your visitor's attention, they are not going to read your sales copy, and they will not buy. If a qualified prospect does not buy, you have failed. It is as simple as that, and the headline section is critical because almost every legitimate prospect that visits your site will take time to scan the headline. The pre-headline, headline and sub-headline work together with the attention device to get your prospect to read on below the fold. You want to grab their attention, promise them something, or encourage them to read further.

  • Pre-Headline. This is that little sentence or two at the top of the sales letter prior to the headline. It is usually a statement that draws the reader to the headline (or motivates the headline in some way). This part is optional.
  • Headline. Big font. Often red. Hard to miss. This component is critical to capture attention. Think front page of the New York Times. Note that this headline is almost always in quotes.
  • Sub-Headline. Again an optional part that comes after the headline and can serve as the punchline to the headline.Attention Device. Simply put, the purpose of the attention device is to get your reader to read the rest of the copy. It can be part of the headline or stand alone. Often, it comes in the form of a warning, a statistic or an implied story (the story is usually delivered in the body copy below the fold).

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Killer Contest — Free GPS and More

by Mark E. Mason July 29, 2008

Just a quick note to let you know that my friend Mark Sierra is running an amazing contest over at his MeAndMyDrum Blog.   He has 14 prizes (amazing), including a Garmin GPS unit, an iPod and a brand new Ferrari (OK, I am kidding about the car, but the rest is true). Check it out [...]

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Internet Marketing Podcasts

by Mark E. Mason April 22, 2008

I spend a lot of time in my car, so one of the best ways for me to learn about things is through audio recordings. In the past, this has meant buying “books on tape” — more recently “books on CD.” The explosion in podcasting in the last five years has really changed everything. You [...]


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Mustangs and Internet Business Mastery?

by Mark E. Mason February 29, 2008

This week I had the opportunity to drive a convertible Ford Mustang with the top down in sunny San Jose, CA. Man, was that great. Surprisingly, I did not have the radio on — I was actually listening to the Internet Business Mastery (IBM) podcast on my iPod. Jay and Sterling just released their latest [...]

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Internet Marketing Dictionary P

by Mark E. Mason December 25, 2006

Welcome to a page in the MasonWorld Internet Marketing Dictionary. Want to add to one of the definitions below? Or perhaps something you were looking for was not here? Just leave a comment below. I hope you find this resource useful. Regards, Mark Predict How Your Customers Will Respond


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