jimmy brown

Resist The Urge To Be Distracted

by Mark Mason on January 10, 2012

I intentionally did not post a Motivational Monday post this Monday.  I am focused on closing out some tasks so that I can turn all of my attention to meeting the 2012 goals that I set out for myself in my 2012 Internet Marketing Goals post.  But I am having some motivation and focus issues myself -- don't we all -- so I figured I would take a break and share this scary fact with you.

Scary Fact:  Almost 3% of 2012 is over. There are less than 350 shopping days left before Christmas.

Seriously, this is the hard part.  Right now.  Today.  You set all of these awesome goals several weeks ago, and promised you'd start on January 2 (after all, January 1 was a Sunday).  But now it's January 10th, and you can already start to feel the doubt creep in.  Can you make your goals?  Are they even realistic?  That little voice (the yucky one) is talking to you.  I know it's starting to talk to you because it's starting to talk to me.

A bigger problem is the distractions.  For example, today I bought a WSO from Willie Crawford.  It's totally awesome.  But it does not directly help me with my 2012 goals -- at least not at first glance.  Why did I buy it?  Well, it was really (really) interesting and a great value.  Willie is amazing in many ways (and a really nice guy in person).  Was it a cool offer?  Yes.  Did I need it right now?  Not at all.  My best guess is that it is a very sophisticated form of procrastination.

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My very personal favorite and my nemesis is that you’ve got to avoid bright and shiny objects as a part time internet entrepreneur.

Marketers are really good at marketing, there’s a newsflash for you. These people, some of them are amazing. They can sell ice to Eskimo’s. You need to recognize that.

You don’t need to run away from it, you don’t need to be upset with them about it, but just understand that they’re professional sales people and marketers out there and they’re going to try and sell you stuff. Your best defense is only to buy stuff that you need.

I’ll tell you the big way you can evaluate this is to ask yourself whether or not this particular purchase, the purchase that you would be considering that might be a bright and shiny object that’s going to detract you from your part time business, does it take you closer to your goal or further away? If it takes you further away don’t buy the product.

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Stealing PLF 3.0 Guru Mojo

by Mark Mason June 30, 2010

Everyone knows that I like Jimmy Brown — but I was really blown away today by this post (reprinted here with Jimmy’s permission). In this post, Jimmy talks about how you can leverage the hype created by mega-launches like the PLF 3.0 launch this week.  You can do that by serving the people that WANT [...]


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MW007 – Internet Marketing Podcast Transcript

by Mark E. Mason December 14, 2009

This is the Mason World Late Night Internet Marketing Podcast, Episode 7. You want to build a business that you can call your own, but you can’t imagine abandoning the security of your day job. You are confident that you can find a few hours a week to pursue your dreams of creating a business [...]

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MW005 – Internet Marketing Podcast Transcript

by Mark E. Mason September 19, 2009

This is the Mason World Late Night Internet Marketing Podcast, Episode 5. You want to build a business that you can call your own, but you can’t imagine abandoning the security of your day job. You are confident that you can find a few hours a week to pursue your dreams of creating a business [...]


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MW004 – Internet Marketing Podcast Transcript

by Mark E. Mason September 18, 2009

This is the Mason World Late Night Internet Marketing Podcast, Episode 4. You want to build a business that you can call your own, but you can’t imagine abandoning the security of your day job. You are confident that you can find a few hours a week to pursue your dreams of creating a business [...]


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MW002 – Internet Marketing Podcast Transcript

by Mark E. Mason September 9, 2009

This is the Mason World Late Night Internet Marketing Podcast, Episode 2. You want to build a business that you can call your own, but you can’t imagine abandoning the security of your day job. You are confident that you can find a few hours a week to pursue your dreams of creating a business [...]


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Affilatenaire Review: Affiliate Training Open

by Mark E. Mason April 29, 2009

In March, I reported that Jimmy Brown had opened his Affiliate Training Membership site.  Well, he sold 1000 membership in 3 days and it closed again before many of you could join. Luckily, I got my membership in on time and I have been thrilled.  I wanted to check it out, and I did not [...]

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