Hello and welcome to the Mason World Late Night Internet Marketing Podcast. I’m your host Mark Mason and this is episode 11. Thanks for coming onboard with us for this 11th episode. I want to thank Zachary, my awesome three year old, for that introduction. You give your three year old the podcasting and slice and dice with Audacity and you get a really fantastic podcast introduction. Thanks for that, Zachary, I really appreciate that.

Of course, this is night internet marketing, so Zachary is in bed, but I’m going to go ahead and continue on with a show without him. I’ve got four great things for you today. Thing number one is a new segment I’ll be introducing called Internet Marketing Motivator. It’s going to be a regular feature on the podcast where we talk about an issue of motivation as it relates to your internet business.

Secondly, today I’ll be taking the time to give a shout out to all the great people who have been leaving us fantastic reviews on iTunes. The third and the fourth thing today are related, I’ll be talking a little bit about how you don’t have to sell things to people who want to make money online to make money online, and I’m going to give you a great example of that as the fourth thing.

I’ve got an interview with Pat Flynn. Pat is a good friend of mine and webmaster over at the Smart Passive Income Blog. Even though he talks about making money online on his blog that’s not how he got started. We’re going to talk about his other internet businesses today right here on the Mason World Late Night Internet Marketing Podcast.

I wanted to start off today by thanking all of you that have taken the time to go over to iTunes and leave a review for the Mason World Late Night Internet Marketing Podcast. Boy, the reviews have been fantastic and it really helps me out because the reviews are part of the system that Apple uses when deciding how to rank the podcasts. It helps people find the podcast by ranking it more highly in the search results and so forth, so I really appreciate those reviews.

If you’ve got a minute to go on over to iTunes and leave a review you can do that at MasonWorld.com/itunes and that will take you over to where you need to go. It’s a little tricky, you’ve actually got to be in the iTunes app. iTunes is a free download and if you don’t use that MP3 player I think it’s pretty cool, you might like it. You can get that Apple.com/iTunes.

Since these reviews are so valuable to me I thought what I do now and in future episodes is I’d try to call out some people who left reviews on iTunes and give a shout out, maybe call out their URL and so forth. So, if you’ve left a review for me on iTunes or if you do decide to leave a review for me on iTunes be sure and drop me a ticket at MasonWorld.com/support and let me know that you left me a review on iTunes, leave your name and your URL in that ticket, I’ll go over and take a look at the review and give you a shout out right here on the podcast, maybe send a little traffic your way just as my way to say thank you for leaving me that review in iTunes, I really do appreciate it.

We’ve had a couple of great reviews in iTunes, and one of the very first guys that left me a review in iTunes was my buddy Josh Spaulding over at EthicalIM.com and he’s had some really nice things to say about the podcast. You can check out his review over at iTunes, again that’s MasonWorld.com/itunes, and while you’re at it go check out Josh’s blog. I think you’ll like it a lot over at EthicalIM.com.

The second thing I wanted to cover tonight is a standing segment that we’re going to be adding and we’re calling it Internet Marketing Motivator. The reason that I wanted to add this segment is because I know that to be successful in online business it fundamentally takes two things.

I’ve been at this several years now and it’s pretty obvious to me that the first thing that you need to have in order to be successful in online business is enough knowledge about online business in order to be competent and successful. If you’re not competent you don’t know what you’re doing you’re not going to be successful and that’s obvious.

Most information marketers out there on the internet that are in the internet marketing niche are trying to attack that very problem. There’s tons of ebooks and audio and podcasts like this where people are trying to teach you about internet marketing. So, that’s thing one and obviously there’s a glut of information out there about internet marketing.

The second thing that you need, I think, is a proper mindset in order to be successful with internet marketing. You’ve got to have the proper motivation to see it through. Most of the people that I’ve seen fail at internet marketing failed because they quit too soon and because they lacked the proper motivation to really get things done to be successful. So, that’s something I want to address in each and every episode of the Mason World Late Night Internet Marketing Podcast.
Now, the first thing we’re going to talk about, the very first motivational tip that I have for you with regard to your internet business is simply that you need to set goals. I know what you’re going to say. You’re going to say, “Mark, I know this. Everyone tells me that you need to set goals and they tell me that you need to write them down and so forth.”

Well, there’s a couple of things that I want to tell you about your internet marketing goals that I think will really help you. The first thing I want to tell you is your goals need to be reasonable, it’s very important. I told you just a second ago that most people I know that have failed in internet business failed because they quit too soon. The corollary to that is one of the reasons that they quit too soon is because they were expecting results too quickly.

So many of the headlines that people read out there talk about how you can make 27,000 dollars next week using this magic formula or you can be making money with this technique in a week or you can be killing it with Adwords in 47 minutes or whatever it is. The truth of the matter is building a real internet business that adds value to customers and creates value for you in the form of profit takes awhile.

So, you need to have goals that recognize the fact that it’s not going to happen overnight. Now, it’s certainly possible that you will put up a web page and become rich overnight and I hope that happens for you, that sounds fantastic. But, the reality is that it’s going to take you some time and some work and so your goals need to reflect that. So, my first recommendation is that you have realistic goals.

The second recommendation is, of course, not only that you write these goals down, but I’m going to make the very simple recommendation that you put them on a sticky note in front of your monitor. Internet marketing is one of those funny things where almost every time you’re working on it you’re in front of your computer and if you’ve got your goals in front of you and you feel that need to go check Twitter or your email for the 700th time or your Clickbank stats for the 800th time that day or your Adsense revenue stats for the 900th time that day, if you see that little PostIt note sitting there saying that, for example, you have a goal that you wanted to make three sales of your information product this month then you know that you can look at that and it will help you stay focused.

So, my second tip for you is to get that goal written down or those goals written down and put them on your monitor. Then my third tip for you regarding goals is make sure that you have some short term goals, some medium term goals, and some long term goals. Your long term goal may be that you want to make 5,000, 10,000, 20,000 dollars a month from your internet business so that you can quit your job. That’s a fantastic goal, especially if you know really what you want your business to be like and if you know why you’ve set that goal those can be fantastic goals.

But, you really need some intermediate goals. You might need to have a goal, for example, to get your first blog up, or you might need to have a shorter term goal that has to do with making 100 dollars a month online or 1,000 dollars a month online before you get to that 10,000 dollar a month goal. So, it’s really important to have short term, medium term, and long range goals.

The problem with only having a long range goal is that sometimes it can seem so far away that it can actually become a demotivator for you in your business, so you want to make sure that you have something that you’re striving for really to get done this week. Those are the best sort of near term goals. What’s your goal for this week? So that you can stay motivated and focused in your business.

So, those are my three tips regarding goals. I hope that’s helpful to you in your business and you can look forward to internet marketing specific motivational tips every week here on the Mason World Late Night Internet Marketing Podcast.

For the last piece of the podcast today, episode 11, I wanted to address a topic that comes up periodically so you can know where I am on it and that’s this topic of whether or not it’s possible to actually make money online without resorting to the business of teaching people how to make money online.

In fact, internet marketing marketing to other marketers can be a little bit of a sleazy business. If you look online you see a lot of sales letters that are targeting people that are looking to improve their life situation, looking to make a little extra money and they’re making unfair or unfounded or unreasonable promises about how this person can solve all their life problems by just buying this ebook or whatever.

That’s fine and some of those are perfectly legitimate products, but it could lead you to ask the question, “Hey, is it really possible to make money online without selling people make money online stuff?” That’s a lot of times what you see. The answer is absolutely yes.

I think the two best business models for this are business models that we’ve discussed previously in the podcast. One business model is the business model that I like to talk about a lot and that we’ll focusing this podcast on in future episodes and that’s the business model of affiliate marketing where you provide valuable content or other kinds of helpful information to people in order to help them select a good product that’s right for them. That’s the kind of affiliate marketing that I like to do, there are certainly other kinds of affiliate marketing.

The other way you can make money online that’s an excellent business model is take some expertise that you have and package it up into an information product, either an ebook or a series of videos or an audio, and sell that product online. While you may see a lot of those in your daily internet travels that are related to internet marketing, you can make an absolute killing doing this sort of thing outside of the internet marketing niche and a lot of legitimate marketers do exactly that.

In fact, one guy that I’m very impressed with I have on the podcast today. Let me tell you a little bit about my relationship with Pat Flynn. Pat is the webmaster over at the Smart Passive Income Blog, SmartPassiveIncome.com. He’s also launched a brand new podcast that competes with this podcast actually called The Smart Passive Income Podcast. It’s an outstanding podcast, there’s plenty of room on your iPod for both of us, I recommend that you go over to iTunes and give that a listen. It’s fantastic. In fact, in episode two of that podcast you’ll find an interview with yours truly, Pat and I exchanged podcast interviews.

What you’re about to hear is an interview with Pat where he’s going to explain how he got started in internet marketing. Now, unlike a lot of people he didn’t get started in internet marketing trying to teach people how to make money online, he got started in internet marketing by selling a wildly successful information product.

He’s going to talk all about that and subsequently he started a second business, not including the SmartPassiveIncome.com brand, but he started a second business selling iPhone applications. So, there’s two great examples of ways that you can make money on the internet without having to resort to teaching people how to make money online. I think it’s a really important point.

A lot of times people will come into internet marketing and expect that they should be working on teaching people how to make money online, after all that’s the example that they have in front of them. They’ve bought a lot of ebooks and they’ve purchased all these things and they think, “Well, I’m going to create my own ebook.”
You can certainly do that, I’ve done it, that’s what this podcast is all about, that’s what the MasonWorld.com blog is about, but I will say that you may find that the competition in non-internet marketing niches is considerably less. It’s hard for me to make a recommendation to people not to pursue internet marketing, after all I’m in the internet marketing niche in addition to my other niches, so it would be disingenuous for me to tell you that you shouldn’t be in internet marketing.

Certainly it would have been crazy for me to recommend to Pat Flynn that he stay out of internet marketing, because he’s had some crazy success with the Smart Passive Income blog, he’s doing really well over there. So, I’m not recommending that you not pursue internet marketing as a niche in your internet marketing business, just understand that I think there might be a lot better opportunities for you out there depending on what kinds of things that you’re interested in.

That gets us into the interview with Pat Flynn. Let me tell you, I’ve known Pat since he lost his day job. Pat will explain in the interview how he was caught up in this kind of crazy economy thing as an architect and came out with his first information product as part of his activities in the Internet Business Mastery Academy, that’s where I met Pat. I hope you enjoy this interview. Pat is awesome, the interview is great. Without further ado we’ll get into it….

I’ve been following Pat almost since the beginning of his internet marketing career. We hooked up early in his internet marketing life on the Internet Business Mastery website. I saw him build an amazingly successful information product business right before my eyes inside the Internet Business Mastery Academy.

He then went from that to launching a successful internet marketing blog, something that is incredibly difficult to do with so many people in such a crowded niche. Then turned right around and launched a successful iPhone apps business. This has just been a hat trick, really amazing to me.
Pat, I’m really excited to have you on the podcast. How are you doing this evening?

Pat Flynn: I’m doing excellent. Thank you so much for having me on the show. I’ve been listening to your podcast and it’s just really cool to actually be on the show now, so thank you.

Mark Mason: Well, you are joining quite a distinguished list of guests that I’ve been able to coax to come on the show, so I really appreciate having you here. How are things in San Diego?

Pat Flynn: Things are good. Actually, today was a pretty crazy day. It was lie 97 degrees, so it was really hot.

Mark Mason: That sounds like Texas.

Pat Flynn: It felt like Texas, but then in the evening it started to rain, so I don’t know what’s going on.

Mark Mason: I’m glad you didn’t wash away. I saw a tweet from you that you thought maybe you were in Australia or New Zealand based on the weather.
Pat Flynn: Yes. Melbourne, Australia, one of my favorite places, just four seasons in a single day basically.

Mark Mason: There you go. So, it’s really great to have you here. One of the things that I’ve been talking about on the podcast, as you know, is trying to build people up to this idea of how you can make money on the internet, how you can build a business.

One of the questions that I get from time to time is… Is it really possible to make money on the internet some other way besides teaching people how to make money on the internet? I always laugh about that, because the businesses that I really admire on the internet are businesses that don’t have anything to do with internet marketing.

One of the best examples I could think of and one of the reasons I wanted to have you on the show is your green architecture business, the place that you very first got started. I was wondering if you could just start off the interview just by giving us a little brief history about how all that happened and how that’s an example of how people who have some domain knowledge can make money with information products on the internet?

Pat Flynn: Sure, no problem. What’s funny is a lot of people ask me that same question. “Can I make money by not telling people how to make money?” I always tell them my story because it’s exactly that.

From the beginning, I went to school for architecture at the University of California Berkley, loved architecture. I graduated and got a great 9:00 to 5:00 job, I loved what I was doing. I was traveling around the U.S. meeting with high end clients, designing Hilton Hotels in Vegas and whatnot. I was just loving life.

I could see my whole life planned out, 401k, retire at 65 and enjoy life then. Then all of a sudden the whole economy thing happened and one by one everyone in our office was getting laid off and eventually it was my turn.

That was a pretty dramatic moment in my life and it was nearly impossible to get another job in the architecture field just because no one was building, there was no credit available for builders or anything like that. So, I looked for a solution.

I thought about going into another field or something related to architecture like engineering. But, I had been listening to a podcast, The Internet Business Mastery podcast, and those guys, Sterling and Jay, inspired me so much. I really always wanted to do internet business, I heard success stories and these guys just inspired me.
I was like, “That’s so awesome.” I was kind of living vicariously through what they were doing and the guests that they had on the show. My only experience doing something online at the time was a blog I created for myself.

So, what I did, this was before I got laid off, I was taking this test called The LEED exam, which stands for Leadership in Energy and Environmental Design, and I created this blog to keep track of my notes for me. I knew how blogs worked, content management systems, and it was really easy for me to study on the computer. When I was traveling I could just go to any computer or take my laptop and study instead of carrying around a whole notepad.

Also, I must confess that my handwriting is like chicken scratch, so that’s why I created this blog. I passed the test, all my notes were on there still, and when I just for fun checked the analytics, the website visitor statistics, thousands of people were visiting my site from around the world. I freaked out.

I freaked out at the beginning, because I was like, “Whoa. This is like an invasion of my privacy.” I didn’t know how the internet worked with keywords and Google and stuff like that, but apparently I had been writing content that was related to keywords that people were searching for related to this exam.

So, they found me, they were using my notes. I later enabled comments and people were commenting and asking questions and I would help them out. I just became this authority, this head figure in this niche, the LEED green building exam niche.

I wasn’t an expert, I didn’t think I was an expert, I still had to look up stuff all the time to give people the correct answer. But, I knew more than they did and because of that I think they trusted me. That really helped as I started to build my website and actually take it a step further.

This was after I actually passed the exam, I took it a step further and made sure that all the content on there was perfect for people who were studying for the test, because I knew exactly how hard it was. I knew the lack of resources that were available for the test at the time, so I wanted to be that resource and help people out.
That’s exactly what I did. Right before I got laid off I was helping tons and tons of people pass the exam for totally free and I never planned on making money from this website at all. Until I got laid off, then I was like, “I guess I’ll do something online. All these people I’ve heard about are making money online.”

“Let’s see if I can do anything with this blog I have. I know I have traffic and I heard that if you have traffic you can do things with it to make money.” So, naturally the first thing I did was put Adsense on my blog, a little link text and little banner ads. I think the first month after that I had made 35 to 40 dollars.

I was blown away, 40 dollars for doing nothing basically. All I did was put some code on my website and let it run and I had 40 dollars in my pocket. That just seemed amazing to me. Unfortunately, at that time that wasn’t even enough to fill a tank of gas. I was in Irvine, California at the time.

Mark Mason: Right, especially not in California.

Pat Flynn: During summer it was like five dollars a gallon. So, from there I did more research. I asked a ton of questions from different gurus, I joined Internet Business Mastery Academy, just trying to figure out everything that I could do to make more money online, because I knew it was possible, I had 40 dollars and I wanted it to be more.

So, what I did from there was I sold private advertising on my website, little 125x125 pixel ads on my sidebar of my blog. My first deal was for 50 dollars for the first month. That was amazing too. So, I had the 50 dollars from this one company for one ad and 40 dollars coming in from Adsense, so I had almost 100 dollars. That was pretty amazing to me as well.

Then from there I added more private advertising, but still it wasn’t enough for me to sustain a living. I was getting married in just a few months and I had to figure out something to do. So, what I did was I gave myself an ultimatum.

I said, “Pat, you have three months to actually make this into a sustainable business. If you don’t then you’re going to go look for another job.”

Mark Mason: Three whole months? Wow.

Pat Flynn: Three whole months, I didn’t know if that was too long or too short, I just gave myself a time and wanted to make sure I got it done in that time.
So, from there I had read about people creating their own products and I learned about ebooks and how to write them. I created a study guide for the LEED exam, totally elecrtronic, I wrote it in Microsoft Word and it was just a PDF.

That took about a month and a half, so I was half way through the time and I was really scared. I didn’t know what to expect. I would have been happy to sell one copy. Well, the first month I launched that ebook on my website, my existing blog, I made 8,000 dollars in the first month.

That was more money than I’d ever seen in two or three months of work at my normal job, way more than that. That just blew my mind. I knew it was possible, so I took it a step further and I created an audio guide to go along with it.

Again, these are just tips and tricks from internet marketing friends that told me, “You should do this. Check out this guy who did this.” So, I’m just following people’s examples. I created an audio guide to go along with the ebook, so I had two products, an ebook and an audio guide.

I sold them together for a discount price. After I launched the audio guide, that month I think I made 20,000 dollars and I peeked in March of 2009 with making 30,000 dollars in one single month just from one product, one study guide. 30,000 dollars, I couldn’t believe it, I pinched myself.

I still pinch myself because I can’t believe it happened. But, now that I’m into internet marketing and in business I know exactly why that happened and that’s why I created the Smart Passive Income blog, because I want to show people that it is possible to make money online without having to tell people how to make money online.
I’m sure most of your listeners have never heard of the LEED exam before, it’s such a small tiny little niche in the corner of the world, but just selling an ebook for it gave me half my salary working as an architect in one month.

Mark Mason: I work at a company in my day job that has a LEED certified building and I had never heard of LEED before, so there you go. It’s a pretty obscure niche to be making 30,000 dollars in one month.

That’s just an amazing story and I remember it like it was yesterday, because I was there. All of this was happening inside the Academy essentially. It’s just shocking.

Pat Flynn: Lots of credit goes to the Academy. They helped me out a lot, you helped me out, and Sterling and Jay and everyone else in there. There’s a lot of people in the Academy too who also make a good living not talking about making money online.

Mark Mason: Yes.

Pat Flynn: Shawn Newnann I think he has a site where he teaches people how to speak Indonesian. There’s a guy who has a site that teaches people how to play the guitar and they’re making a killing too.

Mark Mason: Yes. With great products that help people at a fair price. They do this thing that my friend Nicole Dean always says, they make the internet a better place and they help other people profitably. That’s another way I like to say that.

Pat Flynn: I love that.

Mark Mason: That’s such a great thing. But, you didn’t stop there. The Smart Passive Income blog is one of the top blogs that I recommend people go read. I recommend all my listeners go over there, sign up for your list and download your excellent resource on ebook creation.
That’s very good, by the way. I haven’t had a chance to mention that to you. That’s outstanding.

Pat Flynn: I appreciate that. I just wanted to tell people exactly how I created the ebook that had generated all that income, so I laid it out on the line right there.

Mark Mason: If there are people listening to this that want to know how to do that, that resource is just outstanding to get a real perspective on exactly what it takes.
You didn’t stop there, right? You’ve now launched this other business where you’re creating sometimes it’s like five or six iPhone applications in a month. Is that right?

Pat Flynn: Yes, that’s right. I don’t do it myself, I don’t program, I don’t even know where to start with programming iPhone apps. In case you’re wondering how it all works, my buddy and I just come up with ideas and we outsource them to people who are good at creating iPhone apps.

My business partner knows how to program, but we don’t choose to do it, because there’s people out there who are experts in iPhone programming only and we outsource our ideas to multiple programmers at the same time to act like there are four or five of us that are working on it at the same time.

We can get a lot more done in a shorter amount of time, the quality of the products are much better than we could ever do, and we’re doing maybe four or five iPhone apps a month and that market has just taken off. We’re doing pretty good with it, so it’s a lot of fun.

Mark Mason: It’s amazing. Did I see that you have a breathalyzer application?

Pat Flynn: Yes. That one just came out. For those of you who don’t know, my iPhone app company is LOLer Apps, which stands for Laugh Out Louder Apps, and they’re all gag apps. I’m sure you’ve heard of iFart by Joel Comm.

Mark Mason: Yes, by Joel Comm, right.

Pat Flynn: That thing made on Christmas Day I think it was 2008 he earned over 25,000 dollars in a single day.

Mark Mason: A dollar at a time, right?

Pat Flynn: A dollar at a time. He has other apps and there’s other people. I think there’s an app called Doodle Jump right now that was done by two independent developers. They just cleared the 3.5 million dollar mark.

Mark Mason: Yes. The Words with Friends guys are from here in Dallas.

Pat Flynn: Really?

Mark Mason: Yes, they live right here in Dallas. I haven’t met them, but they live in one of the suburbs here in Dallas.

Pat Flynn: I’ve got to talk to those guys.

Mark Mason: Absolutely. I’ll try to set it up for you.

Pat Flynn: I was going to say because my wife got kind of mad at me because I played that game for too long.

Mark Mason: So, that’s just been another successful thing for you. Do you do anything special to promote an iPhone app?

Pat Flynn: A few things. We run what’s called AdMob Ads, it’s kind of like Adsense for iPhone.

Mark Mason: I see.

Pat Flynn: You can do both ends of it. You can create ads to click over to new applications or you can put code into your existing application for ads to automatically generate and show there and you get paid per click.

So, we have a number of free apps that have AdMob Ads running, kind of like Adsense. Whenever we come out with a new app usually with a paid app we’ll pay for advertising, which is equivalent to doing Adwords.

Mark Mason: Right.

Pat Flynn: So, we do that. We do a little bit of article marketing and going out to different review blogs.

What’s been really helpful is we’ve noticed with a lot of other iPhone app developers, especially ones who have multiple iPhone apps, on each of their applications they have a “more apps” button, so people can click on the “more apps” button and see the other apps that are available. That’s been helping out tremendously.

Mark Mason: Right. I’ve seen that and I buy those other apps, because I’m already invested in what I know is a good app, so I’m expecting that those same developers are also going to deliver something of a similar quality on their other apps.
Pat Flynn: Exactly.

Mark Mason: So, that works really well. That’s really smart. Well, that’s amazing. I hope everyone who is listening to this is convinced that it is possible to make money on the internet without teaching people how to make money on the internet. It’s important that that point is clear.

For people that are starting out on the internet, a lot of my listeners are trying to get started, they have a 9:00 to 5:00 job, they’re trying to get things going or they’ve lost their job and they’re trying to get things going, so what I ask every guest is…

Can you tell me the three things that you wish you had known when you started or the three pieces of advice that you would give someone who is starting out about internet business? Three things that somebody really needs to know, either technical things or technique things or mindset things or whatever you think is important.
If you could only pick three things what would they be?

Pat Flynn: Sure, that’s an excellent question. I might have to take that question for my own podcast.

Mark Mason: And you’re welcome to do that. As long as I get 100 dollars on every download you can use it.

Pat Flynn: Okay, for sure. Three things. The first thing I really wish I knew was that it was really possible to create a successful business online. I think not believing in it slowed me down at first.

Although it may seem like things happened pretty rapidly for me, I do know that I could have done things a lot earlier. Maybe before I even got laid off I could have started my internet business, I didn’t have to wait for that to happen in order for me to do it.

Not believing in it slowed me down. You have your doubts and you’re scared and because of that you don’t take the action that’s required for you to see the results. It’s huge. You have to take leaps of faith almost.

Although you can do research and try and make sure that you’re taking the right steps, you’re eventually going to have to take a leap and you’re going to have to take bold actions in order to make things happen. Just stepping out of your comfort zone, that’s a huge thing.

Tim Ferris in 4 Hour Workweek, I remember specifically this one exercise that he has. After each chapter he has different exercises to help you with the mindset of being a successful entrepreneur.

One of the things he suggests you should do is to go to a crowded area like a mall or just in the middle of a sidewalk somewhere on a busy street and just lay down and look up and just not worry about what everyone else is thinking, because it’s training you to step out of your comfort zone and do things that you might not normally do.

That’s kind of what it takes in order to be successful online. You’ve just got to do it. My best teacher for everything I know, although I talk about Internet Business Mastery and I learned so much from them and from you and everyone else, all my mentors online, my best teacher is experience and just doing things. I can’t stress that enough.

Mark Mason: Yes. You miss every shot that you don’t take. Right.

Pat Flynn: Exactly. It’s like in golf when you stroke a putt and you don’t even reach the hole. Well, you didn’t even give yourself a chance to sink it.

Mark Mason: That’s right. So, your advice to everyone listening is to rush out to their local shopping mall and lay down?

Pat Flynn: Yes. Well, no. Just understand that you’re going to have to things that you might not be comfortable with. You’re going to have to take risks. You won’t see the rewards until you take action.

Mark Mason: Okay. Very good. So, thing number one is take action, accept the risk, don’t worry about failure. What’s thing number two?

Pat Flynn: Number two is all of my success has come from helping others first. Before when I was trying to make money off of Adsense and stuff those ads didn’t really do much for the reader of my blog. I was trying to make money for myself, just getting people to click on the site.

What really skyrocketed my income was providing a product, the ebook or the audio guide that I created, that was really helpful. Because that was really helpful and people appreciated that they were happy to pay for it, happy to recommend it to their friends and their coworkers.

I say this all the time. Karma online totally exists. I don’t know if it’s just like a spiritual thing or if it’s actually technical and Butterfly Effect type of stuff, but it really exists. If you help people, like you were saying the Nicole Dean quote from earlier.

Mark Mason: Right.

Pat Flynn: That was just an amazing quote that sums it all up. Making the internet a better place profitably. That’s the other thing is just understanding that your first priority should be helping others and as a side effect you will make money doing that.

Mark Mason: Yes. The quote that I shared with you before, but that I learned actually when I was selling knives door to door, which is a story we’ll have to get into on another podcast.

Pat Flynn: It’s not Cutco is it?

Mark Mason: Actually, yes.

Pat Flynn: Okay, yes, we can talk about that later.

Mark Mason: We’ll have to. I did some sales training with Zig Ziglar and what Zig says is that you can get everything that you want in life by helping other people get what they want.
Pat Flynn: Absolutely.

Mark Mason: I really believe that. That’s what I do in my day job and it’s what I do on MasonWorld.com and I know it’s what you do on Smart Passive Income, because that blog rocks.

Pat Flynn: Thanks.

Mark Mason: People should pause this recording and go over to your website and check it out. It’s just really fantastic.
So, I got thing two. Thing two is help other people first. I like it. What’s thing three?

Pat Flynn: Number three is, and this was hard for me because I’m a control freak, I like to make sure that things are happening and that I’m doing them the right way, the way that they should be done or the way that I want them to be done, but the truth is you don’t have to do everything on your own.

Actually, you shouldn’t do everything on your own. We’re good at certain things and we’re not good at certain things. For those things that we’re not good at we should definitely find those people to fill those gaps, people who are good at those things that we’re not good at to take care of it for us.

They’ll be happy they’re doing things they want to do and then you’ll be happy because you’re not doing things and you can spend time doing what you enjoy or doing what you’re good at. In other words, I don’t want to blatantly say “outsource it,” but that’s kind of what it is.

It’s understanding what your strengths are and focusing on your strengths and not focusing on things that you shouldn’t be focusing on. For instance, when I first started that blog to help me pass the exam I didn’t know anything about WordPress or hosting or anything like that. It took me a month to set it up the way I wanted to. Literally, a month.

Mark Mason: I understand. I know exactly what you’re talking about.

Pat Flynn: I really wish I just knew that there were people online who did this thing for a living who could do it in five minutes and I would pay them 10 dollars or whatever, or however much they’re charging.

On the flip side of that, I’m glad that I went through all that hardships and learning everything because now I understand how some of those things work. Although I would never take on those things as primary jobs I understand how they work.

So, if there’s something that needs a little bit of tweaking that needs to be done on my website, for example, I understand how to do that. I’m not totally lost. Even when I created SmartPassiveIncome.com, which was my follow up website to GreenExamAcademy.com, I knew the process of how to create the blog, but I just outsourced it, I paid someone to build it for me.

I think that helped out a lot, because I have a custom template that a lot of people like and it’s unique and I think that’s been helping with pushing the traffic and new subscribers and getting people excited about the website.

Mark Mason: Yes, your website is beautiful. Again, people should pause this recording and go check it out.

What you just said resonates with something I heard you say earlier with your iPhone apps business. Your partner is a programmer, he doesn’t program, but he can speak intelligently to programmers that you’re hiring and that’s really important.

Pat Flynn: Yes.

Mark Mason: So, I love that. I love those three tips, they’re excellent. I’ll give you the best example, I think, of that. You came out with, as you often do, one of these amazing in depth tutorials about Facebook Fan Page landing pages.

I read that and I understood what I wanted, but I didn’t really want to learn FBML, which is Facebook’s markup language. I looked at it for five minutes and I thought, “I’ve got something else to do.”

I sent the URL for your page to my developer and I said, “Go read Pat’s post and then make me one of those, please, and send me the bill.” I got something that was very nice.

Pat Flynn: I remember your landing page, it is quite nice.

Mark Mason: I had nothing to do with it other than being smart enough to send my developer to your website. To be honest with you, besides expressing what I want I can’t add value to the landing page design process. No amount of me messing around with Photoshop is going to get a good result.

I just don’t have that skill, so that’s just wasting everybody’s time for me to work on graphics and positioning some sign up box. That’s not what I do.
So, that’s great advice. People need to do that and they need to do it sooner rather than later. I know it’s very hard. The reason that resonates so much with me is because I tell people exactly the same thing.

They need to start small, but start outsourcing the stuff either that they don’t like to do because it’s sucking out their life force or that they’re not good at.

Pat Flynn: Right, exactly.

Mark Mason: This has been absolutely fantastic.
Pat Flynn: Mark, we’ve got to do it again sometime.

Mark Mason: I really appreciate you being here, I’d love to do it again. Let’s talk a little bit about how people can get a hold of you. The internet is a big place and there a few things that I recommend to my readers that directly compete, if you want to use that word, with what I do here, but it doesn’t bug me because, as we talked about before, I just want to help people.

Reading your blog will help people, so tell me a little bit about how people can find you on the internet.

Pat Flynn: Sure. When I’m not at a mall laying down face up you can find me on my blog at SmartPassiveIncome.com, that’s the hub, that’s where everything happens. I talk about everything that I do online, even my income reports down to the penny exactly where it all comes from.

If you just want to say “hi” or “hello” probably the best way to find me is on my Facebook page at http://www.facebook.com/smartpassiveincome and we have a growing I guess you could say fan base there, I don’t know what they call them anymore.

There’s a great community there. If you even have a question there’s a lot of people there who will answer before I do. So, come say “hi” on Facebook if you have time.

Mark Mason: Very good. I really appreciate your time. I really encourage people if they have any interest at all to go to your website and download your ebook on ebooks, it’s really a fantastic read. Great job.

Pat Flynn: Thank you.

Mark Mason: Okay, sir, thank you very much. I wish you all the best and I will be in touch.

Pat Flynn: All right. Let’s do this again soon.

Mark Mason: Thanks. Bye.

That wraps it up for this episode 11 of the Mason World Late Night Internet Marketing Podcast. I hope you enjoyed it. We’ll be back in a couple of weeks with another episode where we have another interview with a guy that’s killing it online without selling stuff that teaches people how to make money online. Until then, we’ll see you soon. Thanks.

My name is Mark Mason from MasonWorld.com, I hope you have an absolutely fantastic day. Thanks.
If you really liked this podcast there’s two great things you need to do. Thing number one, go on over to MasonWorld.com and sign up for the Mason World Internet Marketing Newsletter. I send out all kinds of information to that newsletter that goes along really great with the podcast and you’ll learn about new podcast episodes there.

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This is the Mason World Late Night Internet Marketing Podcast, Episode 5.

You want to build a business that you can call your own, but you can’t imagine abandoning the security of your day job. You are confident that you can find a few hours a week to pursue your dreams of creating a business on the internet, but you don’t know where to start. You’re looking for a plan.

Congratulations! You just found one. You are listening to the Mason World Late Night Internet Marketing Podcast, with your host Mark Mason, building internet businesses one night at a time.

Hello, everybody. Welcome to the Mason World Late Night Internet Marketing Podcast. I’m your host Mark Mason. It’s great to be back on the microphone. I hope you’ve had a fantastic couple of weeks since I talked to you last. I hope they were very productive for you.

I know I’ve been incredibly productive over the last couple weeks. In fact, in some ways a little too productive. I tend to get too many tasks going all at the same time. I don’t know if you have that problem. That’s a huge problem for a lot of internet marketers.

I was talking to Lynn Terry about this over in her Elite forum the other day. Her theory, she had a post in that forum about this, is that you really need to focus on something, one thing extensively until that thing is finished to really get the maximum productivity. I’m really going to need to look at that a little more carefully.

I’ve really been enjoying Lynn’s forum. I spend a lot of time over there. I’ve been getting to know Lynn, she’s great. Some of you saw the video on my blog of Lynn opening up the Elvis bobble head that I sent her. That was kind of fun.

If you get a chance to check out Lynn, I recommend that you do that. You can check out the information about her Elite Membership Forum at MasonWorld.com/recommends/lynn. If you just want to kind of get a taste of what that’s like, you don’t need to pay any money at all. You can go over to her blog at ClickNewz.com and check it out.

There are links to the forum over there, and she’s got a free side to the forum too and that’s really excellent. I’ve been having fun over there with Lynn. She’s got lots of cool peeps that hang out with her over there in the Elite Forum, it’s really good stuff.

The other thing that I’ve been working on this week is a site with my nephew. We’re going to talk about that a little bit in the interview. My nephew and I have been working on an affiliate marketing site for the last couple of weeks. I’ve actually got him on the podcast today as the featured interview as a new internet marketer.

He’s going to tell us the three things that he learned from me this summer working on an affiliate site. He actually cleared over 100 dollars on that site in the month of August, which was only one month after we really started working on it. So, he’s pretty pleased with that.

We’re using the phpBay plugin to work through eBay to sell some comic books online. We’ll talk about all of that in the feature interview.

Before we get into that, let’s take a look at the feature segment and see what we’ve got going on today.

It’s time for the feature segment.

It’s time for the feature segment today, and we’re continuing our discussion about all the different possible internet business models. We’ve talked about affiliate marketing, last week we talked about eBay, we’ve talked about information marketing.

One thing I wanted to talk about today, because it’s timely, is the idea of creating residual recurring income through membership sites. In order to understand why membership sites are important, you really need to sort of understand the idea of a sales funnel. So, we’ll talk a little bit about sales funnels, and we’ll talk about membership sites.

This, again, points to one of the resources that I’ve provided you for this discussion, and that’s Jimmy Brown’s excellent report, which is called 10 Proven Ways to Make at Least 10,000 Dollars Every Month. In Jimmy Brown’s report, item three in that report is tap into the back end automatically.

Jimmy basically talks about the idea that most marketers really are concerning themselves with the creation of the sales funnel. If you’re not familiar with a sales funnel, I can sort of explain it to you like this. When you have an initial contact with a perspective client, you bring that person in to your range of influence and you essentially get their permission to receive your message.

Now, if you’re a person who’s being effected by TV marketing, sometimes you barely even have permission, you just happen to be watching the channel and you see a commercial and that’s sort of your first contact into the sales funnel for whoever is selling something to you on television. In the context of internet marketing, this sort of thing usually happens when you sign up to an email list.

You’re at the top of someone’s funnel, they’ve gotten your permission to market to you, basically. So, you’re at the top of their funnel. Then you might at some point buy an inexpensive product from them. That moves you a little further down the funnel.

You’ll find that a lot of internet marketers spend a lot of time creating more and more products at higher and higher price points to move you further and further down the funnel. You see, there’s a big difference between someone you’ve never talked to before, at the top of your funnel or just entering your funnel, and someone who’s bought two or three products from you over a period of time, who trusts you and understands the quality of your product.

So, that sales funnel should be architected to move you further and further towards purchasing higher and higher end products. That’s a classic marketing strategy. It’s not unique to internet marketing, but it’s used very well in internet marketing in a variety of product lines.

One sort of special version of that, that can replace the sales funnel to some extent, is the idea of continuity programs. One way to implement a continuity program is through a membership site. Now, a continuity program simply means, you can think of it as monthly billing.

Continuity programs have gotten a bad rap over the years, because of various problems, usually having to do with them being deployed in a sneaky manner. You’ll recall that Joel Comm had a problem where he had a continuity program attached to one of his Adsense books, I believe it was, and it wasn’t clearly indicated on the order form. A lot of people were upset with Joel, because he didn’t make it clear that in addition to buying the ebook for 9.95, you were also signing up for his 27 dollar continuity program.

Now, I happen to know Joel, Joel Comm is a really good guy. I really personally don’t think that was something that he did maliciously, but he upset a lot of people. So, continuity programs in general have gotten a bad rap.

Russell Brunson and others, particularly Jimmy Brown, have been talking about several ideas around continuity that make a lot more sense. One of the things that they talk about is micro-continuity through membership sites. Jimmy has an excellent course on this that he calls Membernaire. We’ll have a link to that in the show notes.

Membernaire is an opportunity to create what Russell Brunson calls a micro-continuity program. The way Jimmy does it is he creates courses that are finite duration. It’s one thing if you tell somebody that they’re going to need to pay 27 dollars, or 67 dollars a month for their rest of their lives.

But, what Jimmy says is, “Hey, we’re going to have a continuity program with a finite term. It’s going to be 6 months long, or a year long, it’s going to be 27 dollars a month.” You know the cost up front. It’s spread out over time.

Jimmy actually implements all of his stuff completely automatically, which is really neat. So, if you’re the product creator for a Jimmy Brown style membership site. Then what you can do is you can create these sites one time, market them, and then they run on autopilot all by themselves. It’s pretty interesting.

Now, there really are sort of three kinds of membership sites that Jimmy points out. Maybe four, I would say, Jimmy points out three. The first site that Jimmy points out, or sites that offer a service, if there’s something that you need over and over again rather than paying for it piecemeal you can create a membership site that offers that service over and over again or on a monthly basis. Web hosting is a really good example of that, that Jimmy offers.

There are other kinds of membership sites you can imagine. Help with homework would be an excellent example, or tutoring. Those kind of things you can offer in the form of a membership site. Related to that can be a site that offers lessons on a topic.

You could have 6 month, 12 month, or 3 month courses on how to get an online business up and running. That’s the example that Jimmy offers. How to start a restaurant, how to do home repairs, or how to do whatever it is that you know how to do.

That’s one of the exciting things about the idea of a membership site. If you’re an expert in something, and you can break it up into 48 or 50 or 100 easy lessons, then you can easily create a membership site that just drips those lessons out to your customers at a fixed rate. You just tell them up front, “You’re going to get one lesson a week, and here they come. As long as you keep paying, you keep getting lessons.”

The other kind of membership site that you hear about a lot is a site that offers a new product each month. So, each month you get a new PLR product or each month you get a new something that you need, new templates for a website, new content, new something, new cross stitch patterns, whatever it might be. People subscribe because they want that new fix of whatever it is that they need.

The other kind of membership that I think Jimmy didn’t mention, but he certainly knows all about this, because he does these sorts of things, are coaching programs. I think those are a special kind. They’re sort of like offering a service, but basically you’re paying to have some person on retainer to help you with whatever your problem. Usually those are implemented as a forum.

That’s just a few ideas that Jimmy covers in his book. He says, basically, you need to choose a niche, find out what they’re buying, and what they want, and then go build a membership site around that. I think that’s a really good idea.

The reason that I bring that up in this podcast is two fold. One is these are very, very important. In fact, I had a graphics guy tell me today that I was talking to by email, he’s over in Europe and is the guy who does most of my graphics for my sites, he told me there are four weeks out on graphics because of all these micro-continuity sites they’ve been doing based on Russell Brunson and Jimmy Brown’s sort of programs. So, they’re just swamped with work over all these membership sites that are being created. That’s one reason why I bring this up to you.

The second reason that I bring this up to you is if you’re interested at all in this, Jimmy is offering a webinar, and I’m going to give you the details on that at MasonWorld.com/jimmywebinar. That webinar is currently airing this Thursday. If you’re listening to this in a time shifted manner, go ahead and go to the link, it will give you the current next time for the webinar.

Basically, it’s an hour long tutorial from Jimmy on webinars. I’m going to see it for the first time tomorrow. I can tell you that I can recommend it without seeing it, because Jimmy is just a fantastic guy. If you don’t know Jimmy, it’s worth going over to the webinar just so you can get a sense of what he’s all about.

He’s really a fantastic marketer and somebody that I’ve really enjoyed getting to know over the last year or two. His stuff is top notch. He knows what he’s doing. He has personally created, I know for sure of two, but maybe it’s six of these sites, where he has over 1,000 members in each site. You go do the math. If you had 1,000 members in a membership site, each paying you 27 dollars a month. I think you might like that result.

That’s the main segment for today. I just wanted to tell you about that other income model, which is membership sites. The bottom line is if you know how to do something that people want to learn how to do, and you can figure out how to bust that up into courses, kind of like a Dummies Guide to Tennis, or a Dummies Guide to Fitness, or a Dummies Guide to whatever it is that you’re interested in, you can make that into a membership course.

You can recruit people into that course and have a recurring stream of income. You can set the whole thing up automatically, and Jimmy Brown is the guy to teach you how to do that. So, that’s another way you can make money online, and that’s well covered in the 10 Proven Ways to Make at Least 10,000 Dollars Every Month. That’s Jimmy Brown’s ebook, and that’s available at MasonWorld.com/10ways.

Thanks. That concludes the feature segment.

And now the feature interview.

Okay. Now it’s time for the standing interview segment that we’ve been having for the last couple of weeks. What I’ve been promising you is that I’d interview successful internet marketers and ask them the three most important things that they wished they had known about internet marketing when they first started.

This has been very exciting. But, recently I’ve been working with my nephew on his first website. He has an affiliate marketing site based around comic books, which is something that he is interested in. He’s a sophomore in high school, very intelligent young man, highly motivated, but didn’t really know anything about how money was made on the internet. Kind of like a lot of us when we first started.

So, I thought, “Wow. Here’s a guy who just learned how to make money on the internet.” He’s made his first 100 dollars, I think his site made 136 dollars in the month of August. He’s very excited about that. We’ve got big plans for the site, because we made that 136 dollars and we’re not even ranking on the first page of Google for our search term yet. So, we’re real excited.

I thought the interesting was 2 months ago he didn’t know anything about internet marketing. He’s done all the work himself. I’ve sort of led him through it, and helped him and coached him, but he’s done all the hard work, and he’s got a result to show for it.

So, I wanted to ask him what were the three things that he knows now that he didn’t know 2 months ago. The things that really stuck out for him. I got a very, very interesting answer from him and I wanted to share that with you.

Now, he’s a minor under the age of 18. Like I said, he’s a sophomore in high school. So, I’m not using his real name. we’re calling him Bob here for the purpose of this interview, which is really hilarious, because that’s not his name at all. So, you may hear us giggling a little bit in the interview about that.

The other thing I’ll tell you, I want to apologize in advance, this interview we did in my study. We had to move the microphone around, and I forgot to put the p-pop filer on. So, I’ve edited the interview to try and cut out the pops from articulating the letter P, which is the world’s most annoying sound.

I don’t quite have them all out of the interview, but I did the very best I could. I enjoyed the interview so much, I didn’t want to do another take. Here it is live, raw, and with the pops, my nephew Bob and our discussion about his internet marketing experience.

…

Mark Mason: Hey, this is Mark Mason. I’m actually in studio with my nephew today. A lot of you who have been following me over on Lynn Terry’s forum know that I built with my nephew a website about something that he was interested in, actually the website is about comic books. We built that website and in the first month were able to generate some revenue with eBay’s affiliate program. That was a very interesting process.

So, what I thought I would do is get some insights from my nephew, who is a sophomore in high school about what he’s learned from his experience making money online. I’ve been telling people, “If my nephew who is a sophomore in high school can make money online, you can make money online too.” I think that’s a pretty straight forward kind of way to think about things.

Now, I’ve agreed since my nephew is a minor under the age of 18, I’m not going to use his name. So, I’ve agreed to call him Bob for the purpose of this interview. Hi, Bob, how are you doing today?

Bob: Hi. Good. How are you?

Mark Mason: I’m doing great. Bob came over, he lives nearby. How long have we been working on this website together, Bob?

Bob: We’ve probably been working on it maybe since the beginning of last school year.

Mark Mason: Yeah, something like that. So, we worked on it for a couple of weeks, then we kind of dropped it, but then we hit it really hard this summer. Right?

Bob: Yes.

Mark Mason: So, my recollection was we didn’t make any money or really generate much of any content last year at all. We really started working on it about in July.

Bob: That’s right.

Mark Mason: We started making money on the website in August, right?

Bob: Yes.

Mark Mason: Okay, great. So, the website sat idle for awhile, and after about a month we started seeing a little revenue. That’s been really exciting. I guess it’s been exciting for me, has it been exciting for you?

Bob: Yes. It’s very exciting.

Mark Mason: Okay. So, you’re actually in a very prestigious position. I’ve been interviewing internet marketers from all over the world on this podcast and asking them the three things that they wish they had known when they started internet marketing.

I thought I’d turn things around today and ask you what are the three things that you’ve learned over the summer with your first experience in internet marketing that you just didn’t know before, that you’d want to tell someone about your internet marketing experience?

Can you think of one thing that just occurs to you just right off the top of your head, Bob? That’s not your real name, I know, but it’s kind of funny. Something that you learned over the summer, that you didn’t know before.

Bob: Yes. First, is how easy it is to get a website going. If you use a website like WordPress you just pick a theme you like, get it going, and put it up. It’s just easy to make one.

Mark Mason: That’s right. So, basically, what we did was we just simply found a theme that worked well with our topic of comic books. We actually found sort of a play on Superman theme, right?

Bob: Yes.

Mark Mason: We just used that on top of WordPress to create our little kind of ecommerce site. That worked out pretty well. It looked pretty cool?

Bob: It looks really cool, yes. A lot of neat features.

Mark Mason: I think, if I remember right, we asked a virtual assistant to make some small modifications to the site.

Bob: Yes.

Mark Mason: Right. So, we started with a theme that was pretty close to what we wanted, and we had a virtual assistant make some changes. Just a few dollars, literally a few hours work, someone offshore. It’s pretty much exactly the way you want it right now, right?

Bob: It’s perfect. Yes.

Mark Mason: Great. That’s the first thing. So, that point is a really good one. That is that basically anybody without a lot of technical savvy can have a website up and running very quickly by using WordPress. Is that pretty much what you’re saying?

Bob: Yes, sir.

Mark Mason: Okay, great. That’s thing one. That’s an excellent point. What’s your second thing that you kind of picked up this summer working on your WordPress website?

Bob: Probably number two is if you want to get your website going, something very important to use is keywords through Google. Pick out a keyword phrase, get backlinks to your website to get viewers to come to your site.

Mark Mason: Now, before this summer, did you have any idea, you’ve always used Google, right?

Bob: Yes.

Mark Mason: But, did you have any idea why pages came up on the first page of Google? Did you understand any of that before this summer?

Bob: I had no clue. I just thought it was random.

Mark Mason: So, we basically spent. I don’t know, about an hour? So, we got you started with the Easy SEO report from Josh Spaulding,that was really cool. Then we picked a keyword with some traffic. Where are we now with that keyword?

Bob: Just by using that one keyword we’re almost to the first page of Google. We’re kind of floating back and forth between page one and page two.

Mark Mason: So, we’re down kind of at the top of page two. We’ve got some tricks up our sleeve, maybe we’ll talk about that at the end of this, where we think that’s going to get us to page one.

Basically, pick a keyword that people are searching for and get backlinks to the website. That’s the offpage SEO part, getting the backlinks, but we also optimized the homepage for the keyword. Right? We’ve got it in there.

Bob: Yes, sir.

Mark Mason: Kind of in a natural amount of time. So, that’s just kind of common sense SEO, and you were able to pick that up pretty quickly, right?

Bob: Yes, sir, I was.

Mark Mason: Okay. So, the first thing that you learned this summer was that you can easily build a site with Wordpres.

The second thing that you learned is that once you build a site with WordPress, you can optimize it, both on the website and off the website, so that you’ll get listed in Google for a keyword that’s getting some traffic.

What’s a third thing that you learned this summer?

Bob: The third important thing I learned was if you can get traffic to your website, you can send them to other websites and earn commission off their views.

Mark Mason: Yes. We talked about that quite a bit this summer. That’s affiliate marketing. Of course, for our website, because we’re dealing with comic books, that’s just a perfect fit for eBay, right, because that’s where comic books are being sold.

Bob: Yes, sir.

Mark Mason: And you knew that already. You’d already been buying comic books on eBay. That’s in fact, how we got the idea.

Bob: Yes, I had.

Mark Mason: So, Bob is into comic books a little bit, and knew that there were transactions going on at eBay. All it took was for me to explain to you that you could build a website that drove traffic to eBay and get commissions, and we’re off to the races, right?

Bob: Yes.

Mark Mason: What we really want is to be on the first page of Google. So, why don’t you tell everybody what you have planned for, I guess we’re hoping to get the first draft of it done this weekend, you’re doing all the work. What do you have planned for this weekend?

Bob: We’re planning to write a press release to put out there to get our website on the first page.

Mark Mason: Yes. We’re following the Google First Page Formula, that’s the ebook that I’ve shared with Bob. He’s going to write a press release according to the Google First Page Formula, and we’re going to see if we can get the same results.

I’ve actually got a special link for that ebook, where I’ve got a discount available for the listeners in honor of Bob, since he’s going to be doing that this weekend. You can pick that ebook up for a 20 or 30 percent discount. I’ll be sure and put that link in the show notes. In fact, that will be at MasonWorld.com/press.

That’s great. Bob, I really appreciate you being on the show tonight. Tell me what you’re thinking about doing next. Are we going to build some more sites? How many more are we going to build or what are you thinking?

Bob: We’re just going to keep going until there’s nothing left to do. For all those people that are doing websites, don’t give up. It takes time, but it pays off.

Mark Mason: That’s excellent advice. I really appreciate it. Thanks for coming over. Have a great day.

Bob: Thank you very much.

Thanks for listening to the Mason World Late Night Internet Marketing Podcast. For more information about this program, and to get the show notes, be sure to visit our website at MasonWorld.com/podcast. Follow @MasonWorld on Twitter.

Have you got a question or comment for Mark? Let us know by leaving us a voicemail on our digital recording line at 214-444-8655. We may use your message on a future episode of the Mason World Late Night Internet Marketing Podcast.

Did you like our podcast? Help us out by telling your friends and leaving your review on iTunes by going to MasonWorld.com/iTunes.

Finally, always remember that all business involves risk. Internet business is no exception. Your ability to make money with the concepts discussed in this program and on MasonWorld.com depends on many things, including your effort and capability. Since these factors according to individuals, we cannot guarantee your success or income level, and we are not responsible for any of your actions.

Thanks again for listening to the Mason World Late Night Internet Marketing Podcast, building internet businesses one night at a time. Have a great day.

I think most of you are probably aware of the contest that Garry Conn is running against John Cow. Basically, the two of them are in a death match to build and sell the best blog in one month. The winner is the site that sells for the most on SitePoint.com.  Participation in this contest is a great way to learn about internet marketing strategy.

As it turns out, some heavy hitters are in Garry's corner.  Joel Comm has contributed a copy of his highly acclaimed Secret Classroom course.  You can win a copy of the course (so read on below).

And now, a message from the Cow Slayer, Garry Conn

Hey everyone, this is Garry Conn here and you have probably heard the news that John Cow and I are going head to head in a make money online competition to see who can build a blog and sell it for the most money in SitePoint after 30 days. I just unveiled my niche blog titled, Debt Consolidation Book and I want to briefly tell you about the blog and how you can win some really amazing prizes by contributing and telling people about it.

Debt Consolidation Book is a web site where you can read articles written by people who provide their opinions and tips on how to get out of debt. Additionally, you can get 13 high quality debt consolidation books for free. These 13 free debt consolidation books will teach you some amazing debt consolidation, debt elimination and debt reduction strategies. Many people have all kinds of debts and one of the most common is credit card debt. Debt Consolidation Book is geared towards helping people who have credit card debt as well as most all forms of debt.

In this competition against John Cow, you have a huge opportunity to win the Secret Classroom DVD Box Set from Joel Comm. This is an educational make money online study course worth over $520 dollars.

How Do I Win Secret Classroom

Winning Joel Comm's Secret Classroom worth over $520 dollars is very simple. As you probably already know, I am not a very complicated individual. When I run contests, participating in them are very easy to do and take very little amount of your time. Your time is one of many things I respect and I don't want to take up a lot of it. It will literally take you all of five minutes to participate in the contest. Simple, quick and easy.

If you would like to have a chance to win the Secret Classroom DVD Box Set from Joel Comm here is what you need to do. It's very simple.

1. Download a copy of this article that you are reading here and then publish it on your blog. This is a Zip File. Simply extract it and copy and paste the HTML code into your blog post.
2. Join the Debt Consolidation Book mailing list and score your free copies of the 13 free eBooks! You will get over 275 pages of high quality material for free!
3. Subscribe to the Debt Consolidation Book RSS Feed by Email.
4. Drop a comment on this post to let me know that you have entered the contest by doing the above three steps.

Optionally, I would really appreciate it if I could get some votes:

1. Click Here to vote on Digg.com.
2. Click Here to add to StumbleUpon.
3. Click Here to add to your Google Bookmarks.
4. Click Here to add to your Technorati Faves.
5. Click Here to add to FaceBook.
6. Click Here to add to Del.icio.us.
7. Click Here to add to your Yahoo Bookmarks.
8. Click Here to add to Propeller.
9. Click Here to add to Mixx.

Remember the first four steps above are not optional and you have to complete step four by dropping a comment on my post which will let me know that you have officially entered the contest to win Secret Classroom. The second steps 1 thru 9 are totally optional but will literally take you less than a minute to complete.

Join My Make Money Online Newsletter

I invite you to join my make money online mailing list and you'll receive a free copy of the AFFAdMax WordPress theme. This is the same high quality and professionally designed WordPress theme I designed from scratch that I am using on Debt Consolidation Book! You'll be the first to score a copy as soon as I release it in the next week or two.

Good Luck Winning Joel Comm's Secret Classroom

Good luck with winning Secret Classroom. I will be assigning each participant in the contest a number and on Monday June 2nd, I will use Randomizer to generate the winning number. It's a very simple random draw contest that could potentially win you a prize worth over $520 dollars. Also be sure to join my free make money online classroom so that you can learn more about how to make money online and stay in the loop with future events in the competition against John Cow.