Jon Leger

Jon Leger Linking Tools Explained

by Mark E. Mason July 9, 2009

Hey there; The other day I sent an email out to my list that announced a discount (expiring July 10th) on Jon Leger’s linking products (1-Way-Links, 3-Way-Links, and My-Way-Links). That mailer generated a ton of questions about how the products worked and how they were different. I figured that the best way to answer those [...]

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Automatic Web Site – Jon Leger Case Study

by Mark E. Mason April 8, 2009

A few weeks ago, I talked about my experience writing copy for sales pages and promised a post about how to split test different elements on the page.  I had that post about half written, and then I saw that Spaulding had written a post on Google Website Optimizer.   So, since that was exactly what [...]

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SEO: Number Of Competing Pages Is The Wrong Measure

by Mark E. Mason March 31, 2009

I have not written about SEO in a while, but it seems to me like everywhere I turn there is someone telling someone else how they should go look for niches with a low number of competing pages.  They use the logic that since there are relatively few people directly competing for the niche with [...]

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Free Backlinks To Your Site

by Mark E. Mason January 27, 2009

Well, you know I like to talk about SEO and back links.  Back links are a critical part of SEO.   You also know that I am a big fan of Jon Leger and his products, incuding his 1WayLinks product.  So I had an idea — how about some free backlinks for MasonWorld.com readers? Basically, I [...]

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Is It OK To Buy Backlinks?

by Mark E. Mason November 24, 2008

Jon Leger just moved his 1WayLinks tool from beta to full production.  As most people know, back links are incredibly important in Google (the Google search engine was initially called “back rub” for this reason).   In fact, you may recall a post I recently made about a site that I accidentally got to Page Rank [...]

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Seven Dollar Secrets ($7 Secrets) Experiment

by Mark E. Mason November 1, 2008

I hope you survived Halloween. I simply cannot believe it is November. Where did the year go? Over the last couple of days, I have been on a posting rampage about the importance of lists in Internet marketing.  Yesterday, I told you about how you could build your list buy giving stuff away.  This works [...]

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Anatomy Of A Sales Letter

by Mark E. Mason August 25, 2008

I have been working on sales copy a lot lately, so I thought I would post a useful summary of the 15 most important elements of a sales page. This list is adapted from an excellent two-hour lecture presented as part of Aaron Aaber’s free mentoring course over at FullTiltBlogging.com.  The audio lecture and the [...]

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