JV Giveaway

JV Giveaway Case Study

by Mark Mason on August 16, 2010

I am planning to do a case study on JV Giveaways and report the results here.   You can help my by following along with the study and (more importantly) signing up for to be a JV partner.  This will give me the points I need to participate.  This will also give you an opportunity to participate in the giveaway and build your  list.  If you have never done a JV list-building event before, now is the time (because we can do it together).

This JV Giveaway Is Different

I've got to tell you the truth.   In the past, I have not been a big fan of JV giveaways.  They have the reputation of generating tons of un-targeted, unresponsive leads.   They also put you in a position of having to "give away" some of your list to participate.  But recently, I learned about a JV giveaway that sounded like it might be different -- it is being run by someone that I trust, has several big name A-list marketers on board, has the potential to save kids lives.

To give you an idea, here is a promotional graphic from the event:

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