I had the funniest phone conversation with Nicole Dean yesterday. Nicole is the "mostly sane marketer" -- at least that is her claim. I'm seriously not sure about the "mostly sane" part. On days like yesterday, she calls that whole sane thing into question.
You see, our conversation was about owl vomit. Well, not owl vomit, exactly. We were talking about owl pellets.
Nicole does a series on her blog called "Weird Niche Wednesday" -- and today her weird niche is owl pellets. In case you don't know, owl pellets are little balls of bones and feathers that owls cannot digest after eating their prey.
I've had two fourth graders, so I knew that kids all over America dissect these little gems each and every year. What I did not know was that there is a niche market for these pellets on the internet.
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