In this episode of the MasonWorld Late Night Internet Marketing Podcast, we continue with our series introducing the different ways that you can make money online. Specifically, we take a look at information products or information marketing.

We have a special interview with Internet Marketing Guru Jon Leger (pronounced Lay-Jay) and he reveals what he considers the three most important things that a new Internet Marketer needs to know.

Information Marketing has made millionaires out of a lot of people.  In fact, my buddy Josh Spaulding has just release an excellent (and very affordable eBook on the topic of Information Products.)

Advantages of an Information Products Business includes:

• Incredibly low overhead -- create content and publish electronically
• Sell it over and over again
• Sell it 24 hours per day, 365 days per year
• Fully automated sales and order delivery product
• Works well with affiliate marketing
• Location independence (work anywhere)
• No employees required

Some links mentioned in the podcast

• Moonlighting On The Internet
• Ten Ways To Make $10K On The Internet
• Information Product Success Formula from Josh Spaulding
• ClickBank.com

Possible information product topics

• How-To guides
• Self-help products
• Financial eBooks
• Make Money On The Internet
• Fitness/Diet/Health
• Skills Improvement Or Training
  • PM PodCast
  • iPhone Programming
• Lifestyle Design

Interview with Jon Leger included in this episode.

• Tip 1:  Look for a mentor running a real business; it takes real work.  Watch out for sharks and false claims.  Cannot get something for nothing.
• Tip 2:  Find a great niche or product that sells well.  Have some passion.
• Tip 3:  Get targeted traffic.  Not all traffic is equal.

Jon has an awesome product for beginners in internet marketing:

GeekFreeProfits.com

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I'd love to hear what you think about the podcast. Drop me a line here on the blog on on the digital recorder at 214-444-8655. Ask a question or leave a comment and we may use it on the show.

Wednesday I talked a little bit about stuff going on at the Internet Business Mastery Academy and the importance of Lifestyle Design -- and I got a variety of responses.  A lot of people got what I was talking about -- but I think a lot of people just thought that the idea of designing their lifestyle sounded "Goofy."

I wondered why, and I decided that must be because a lot of people just let their lives "happen to them."

They get into a college (or just decide not to go), they get a job (whatever one happens to be available, they get into relationships (and have kids and dogs), they buy houses and cars.  They have everything - everything except a plan.

Then, before they know it they are trapped in a life they never really thought about.  They failed to design their life.  It's like building a house without a blueprint -- you get what you get, and you may not like it.

The cool thing is that it doesn't have to be this way.

That's why everyone needs to listen to "The 3 Pillars of Designing Your Ultimate Internet Lifestyle" that I was mentioning on Wednesday.  In that audio, you can start to imagine the possibilities.  Just imagine if you could:

• Live anywhere you want
• Make money doing something you really enjoy
• Choose where you spend your workdays
• Decide how many hours you work each day
• More importantly, choose how many hours you play

Sounds impossible?

Too simple?  Too good to be true.  Maybe.  Of course, if you let them, Sterling and Jay will tell you about their students that they have coached that have quit their 9-5 jobs.  Those students are running their own successful internet businesses on their own terms.

But don't take my word for it -- check it out (the audio is free).

Regards,
Mark

When I first started studying Internet Marketing, I immediately ran across Sterling and Jay and their Internet Business Mastery Podcast. I found the podcast while searching iTunes looking for information about how to make money online.  At that time they had the number one internet business podcast, and they still claim that title today.  When I first downloaded their podcast, I did not even know what Internet Marketing was.  Since then, I have written about these guys many times on this blog.  I respect them as honest experts on a variety of topics.

The Internet Business Mastery Focus

Sterling and Jay are really all about Lifestyle Design.  They know a lot and teach a lot about making money online, but money is not their focus.  They also know a lot and teach a lot about Internet Marketing,  although teaching the latest marketing strategies is not the primary focus of their business.  While they are experts on these topics and do teach all of this stuff, Internet Business Mastery is really about lifestyle design.

So what is lifestyle design?

Most of us have lives that revolve around our business.  I know that my life is centered around my traditional engineering job at a large company.   I love my job, but I know that most people out there are not as fortunate as I am in that regard.  Lots of people are working 9 to 5 for a paycheck (and that paycheck is not really all that great).

What Sterling and Jay argue is that you should create your own business that is designed around the lifestyle that you want.  It's about working to live versus living to work versus living the lifestyle of your dreams.  They ask the question -- What is your definite major purpose in your life and is your business designed to support that?  Their goal is to teach you how to do that, starting from scratch today.

As I have mentioned previously, I am a charter member of their Internet Business Mastery Academy -- even so, I have a difficult time impressing on people the greatness of it.  Now I don't need to anymore.   Finally Sterling and Jay will handle that for me.

Free Course -- Pillars of Internet Business

Sterling and Jay have decided to release a free 45 minute audio course and lifestyle design guide so people can finally see what they are all about.

I strongly recommend that you check it out.  It's free, and the ideas in there are important.  In the audio, you'll hear reference to the Internet Business Mastery Academy.  Even if you never decide to join the Academy, the listening to the free audio will be well worth your time.

So, what are you waiting for -- check out the 3 Pillars of Internet Business today.  You'll thank me later.

Regards,
Mark

I am totally excited.

I am very excited about the recent launch (July 23, 2008) of the Internet Business Mastery Academy membership site.  So excited, in fact, that I decided to spend my hard-earned money on a membership.  I have been a member for almost two weeks (as far as I can tell I am one of hundreds), and I could not be more pleased.  So, I thought I would tell you about it and offer a review based on my current experience inside the hallowed halls of the Academy.

Here is something that you need to understand first. At the time of this writing, there is no affiliate program for the Internet Business Mastery Academy (IBMA).  I am not making a dime writing this post.  In fact, the IBMA site will not have an affiliate program for months, I'm told.  Sure, when they add an affiliate program, I will edit this post to include my affiliate link -- but at the time of this writing there is no marketing hype.  Just info.

So Why Promote The IBM Academy Now?

I have talked to you before about the Internet Business Mastery podcast.  As you may have heard on CNN, I am currently the World Record holder for "IBM Podcast Rate of Consumption" -- I once listened to 30 episodes twice in 48 hours (or something like that) while traveling around Asia.  Needless to say, Jay and Sterling are by far my favorite internet marketing podcast.

It's not just me. I recently learned that the IBM podcast has in the neighborhood of 15,000 subscribers and climbing.  It has been the number one internet marketing podcast on iTunes for years.  These guys are the real deal.  Jay and Sterling both had real J.O.B.s before leaving them to pursue their dreams on the internet.  They have both had multiple successful internet businesses (and some failures too).

It's Not The Money, Honey

See, the great thing about the Internet Business Mastery approach is that it is more about lifestyle design than making money online.  There are tons of internet resources offering lots of ways to make money online from a hammock on a beach.  Don't get me wrong -- money is a critical necessary element.  It's just that money for money's sake is not what the IBM crew is about.  Jay and Sterling are about lifestyle design -- living the lifestyle of your dreams and using internet business as a tool to get there.  Their tagline is "Escape the 9 to 5" -- and the Academy is designed to be a place where you can learn to do just that.

So, What About This Academy Thing?

The Internet Business Mastery Academy (IBMA) is a membership site that is currently centered around three key value propositions:

• The IBMA Internet Business Courses. Jay and Sterling have previously taught a sold-out coaching course on internet business and internet lifestyle.  They have taken that material, their personal experiences from running their own internet businesses, and material from their time doing the IBM podcast and made it all into a new set of courses for the academy.  At this writing there are 3 courses, with new material coming monthly.  The courses start at the very beginning with lifestyle design and justify why internet business is their focus.  Then, they move right to market research and other key foundational information.  From their, they cover all the information that you need to create a internet business that is aligned with your "Definate Major Purpose."
• The IBMA Mastermind Community. Good membership sites have great forums, and the IBMA forums are off to a great start.  There is a nice mix of brick-and-mortar business owners, regular people with regular jobs, people with online businesses, IBM Coaching Course grads, total newbies, seasoned internet marketing types, technology gurus, etc.  Jay and Sterling have set the tone for a helpful, supportive commuinty with shared goals.  It is really cool.
• Access to the Jedi Masters. OK -- it is probably true that Jay and Sterling put their pants on one leg at a time just like everyone else.  (I am actually not sure about this).  Still, they are very active in the forums at this point, and they are fun to be around.  What I like about them is that they do not pretend to know everything about everything.

My Strong Recommendation

Well, I am thrilled with the Internet Business Mastery Academy.  I strongly recommend that you give it a try.  Jay and Sterling are offering an iron clad money back guarentee, so there is no risk.   Courses like the stuff in the academy can cost thousands.  (Read their sales page -- it is excellent.)  Or, skip to the bottom and sign up based soley on my recommendation.  Try Internet Business Mastery Academy today.

building photo credit: eflon money photo credit: pfala