Lithography

The Value Of Partnerships

by Mark E. Mason on March 3, 2009

So here is something a little (but not totally) off topic for you.

I get a lot of questions about what I do for a day job.  It's complicated and boring to most people, really.  I think it is really cool.  Basically I work on semiconductor microelectronic research and development.

As it happens, I've also been talking some on this blog recently about the value of partnerships and how they can make the difference in business.

So, I thought you guys might enjoy my presentation on the Silicon Industry Initiative website regarding collaboration in the semiconductor industry.  It's a little bit on the dry side, but gives a peek into my life outside of internet marketing.

Hope you have a great day.

Read the Full Article →

{ 4 comments : }

Internet Marketing, Electrons and the Meaning of Life

by Mark E. Mason on April 16, 2008

On Monday, I said that today (Wednesday), I would report on my progress in my article marketing experiment. Actually, I am making some really good progress with Article Post Robot, and I have been working with Garry Conn on a new Adsense-optimized theme for WordPress. I'm waiting on some articles to be approved in the article directories, so I decided to move that post on article marketing to Friday.

While I was making that decision, I got back to thinking how weird it was to be off line over the weekend due to the storms and the kidnapping, and how cool it is that you can make money online from your home. What really makes this possible?

Answer: Semiconductors (and the electrons they manage).

Then I wondered, how many Internet Marketing geeks (or general web surfers) really understand the technology that allows them to read my blog? I mean, we all hear the marketing buzz about Intel and AMD microprocessors, and quad core technology and all that. But what does it mean? How can you put it into human terms? Read the Full Article →

{ 6 comments : }

Fundamental Principles of Optical Lithography

by Mark E. Mason December 21, 2007

http://www.lithoguru.com/textbook/index.html My friend Chris Mack just published another book on Lithography. Fundamental Principles of Optical Lithography. Check it out. It promises to be the reference for lithographers. Fundamental Principles of Optical Lithography: The Science of Microfabrication by Chris Mack Chris is actually a really cool guy with a nice blog over at LithoGuru.com. I recommend [...]


Check out the full article →