As I have mentioned before, I get my graphics from one of the greatest graphics outfits on the net.  Recently, these guys came out with a product that I was really excited about, PL Secrets.   As is my normal approach, I did not want to promote it without a review.

I liked the product so much that I decided to promote it on my blog, send it to my mailing list, negotiate some special pricing for my readers, and add a bonus if you buy through my affiliate link.   The bottom line is that I love it, and I think you will love it too.

If you just cannot wait, go check it out now (time to take advantage of the deep discount is limited -- for real).  This is not a marketing thing -- I really negotiated a special 48-hour deal for you.   More on this later.

Two Internet Marketing Truths

There are about seven or eight things that I think are fundamentally true in Internet Marketing -- but for now, let me tell you about two of them.

1.  You need your own products. Why?  The reason is simple.  You can multiply your earnings by putting your products up on ClickBank or PayDotCom and leverage the power of affiliates.   Affiliates drive traffic for you, and with a good product, you can have hundreds of affiliates that are thrilled to promote for you.

When I say this, I always hear the same objection:  But Mark, I don't know how to create a product.  I don't have anything to say.  I'm not worthy.  You know the drill.   PL Secrets solves this problem for you by providing you with excellent PLR products each month.

2.  Landing page quality is critical. You need great landing pages with great copy for your products.  Professional graphics are a must.

To this, I usually here the refrain -- but Mark, great graphics are expensive.  That is actually true -- I have paid a lot of money for graphics.  But the results always pay for themselves.  PL Secrets solves this problem for you by providing you the most incredibly excellent PLR landing pages that I have ever seen.  You must see these graphics to believe them.

The Bottom Line

PL Secrets provides you with excellent products each and every month.  You can modify them, put your name on them, sell them, and keep the profits.  All the profits.

I personally reviewed the products from Month 1 and Month 2, and I was blown away. The month one products are already gone (the limited distribution protects their value for members), but there are some killer bonuses in month 2). What you see now on the site are the month 2 products. Those are the products that you get if you sign up today. And then of course, you get the bonus for month two and then products for the following months. Every month, you can deploy new products.

Here is the deal

1. Until about Midnight on Saturday (about 48 hours from now), you can join PL Secrets at the Earlybird Pricing.  As far as I know, this is one of the very few places you can find that price.  I know one other guy that was able to get this deal for his readers, and he is almost sold out of his 25 copies. And, after about midnight EST or so on Saturday, my special price will be gone.
2. There are only 25 slots at the Earlybird Pricing for my readers.  No kidding.  I was lucky to get this deal for you at all, and I was only able to negotiate 25 spots.  Again, they are trying to limit the numbers to protect the value. They are only letting me have 25 (dang it).
3. Two killer bonuses inside. Be sure to check out the bottom of the sale page.  My favorite (especially for new people) is the training center.  This is one of the things that I insisted on on prior to promoting.
4. One killer MRR Bonus direct from me. The 1st month's products are no longer available, but I have gotten special permission to give away Master Resale Rights to AdWords Cash Mountain - complete with everything you need for your website.  This bonus is worth the first month's price alone. Just sign up through my link and email me your receipt and I will send you a link.

That is about it.

On thing that makes me feel good about this sort of promotion is the 100% absolute money back guarantee.  Be sure and check that out at the bottom of the PL Secrets sales letter. There is no risk.

This is one of the best products that I have seen this year.  If you have ever wanted to sell your own products -- this is the way to get started.

Do not hesitate to drop me a line if you have any questions.
Thanks,
Mark

It's Free Stuff Friday again, and time for the Friday Freebie.

This week I have added a collection of free themes with Master Resale Rights to the collection. There are lots of times when you might need a quick and dirty free theme for a project -- so here you go. The themes are in HTML, WordPress and Joomla formats.

I have not really checked out these themes from a quality perspective, so if you like them (or don't), be sure to let me know by leaving a comment below.

The themes cover the following five niches: Business, Computing, Health, Sports and Travel.

Here's what you can and cannot do with the themes:

[YES] Can be given away
[YES] Can be packaged with other products
[YES] Can be edited completely and your name put on it
[YES] Can be added to free membership sites
[YES] Can be added to paid membership sites
[YES] Can sell Resale Rights
[YES] Can sell Master Resale Rights
[NO] Can sell PLR rights

Enjoy.

Join My Mailing List And Get Free Stuff

As always, opt in to my list to get access to all the free stuff (opt-in box in the right hand sidebar). As soon as you opt-in and confirm you subscription, you'll receive instructions on how to log into the members area.

Thanks,

Mark

It's Free Stuff Friday again, and time for the Friday Freebie.

I been doing some research with my Internet Marketing Guru buddy Josh Spaulding this week on pop-ups (pop-under, pop-over, light boxes, etc.).  I was motivated to do this based on results pop-up optin results published by  Caroline Middlebrook.  She published the graph below on Twitter to show the dramatic impact of the lightbox on he opt-ins:

So, I went looking for the best pop-up script.  Aweber has something simple available, but you cannot completely customize it (e.g you cannot completely control the graphics.).

I found "You Can't Block This" -- it is one of those "unblockable" JavaScript popups with lightbox effects.  It also does peelaway ads.  Since I knew that Free Stuff Friday was coming up, I grabbed the resale rights copy, and am offering a private use copy to you at no charge.  If you want to buy the resale rights or even the master resale rights, you can check out the You Can't Block This home page.  Once you have resale rights, you can sell this product yourself and keep the profits (or give this product away to your list).

I have this up and running on a test page here if you want to see it.  I have it set to only show once -- so if you want to see it again, clear your cookies.

As always, opt in to my list to get access to all the free stuff (opt-in box in the right hand sidebar).  As soon as you opt-in and confirm you subscription, you'll receive instructions on how to log into the members area.

Thanks,
Mark

Announcing First eBook Now

An eBook about creating your first eBook.

Since last Thursday, I have been blogging like a madman about the importance of lists, and how I have changed my entire list strategy based on Josh Spaulding's New Age Email Marketing Report.

This caused me to start work on an experiment with $7 Secrets (which I described Saturday).  Yesterday, I demonstrated how you can build you list using other people products (Master Resale Rights).

As we discussed yesterday, that can work great, but what works best (in my opinion) is having your own products.

So, I am happy to announce a product that will help you with your journey to build your own information marketing business.

First eBook Now

You Need Your Own Products

If you look at all of the really successful email marketers, they have their own products.  It's a very satisfying thing, really.  You create something that has real value - something that helps people.  Then you sell it at a price that leaves people delighted with their purchase.  What could be better?  It's the true definition of win-win.

The customer gets a great product.  What do you get?  You get the sale, of course.  But you get something much more valuable -- you get the trust of a happy customer.  You can work to grow that trust and provide more to that customer by using email lists to stay in touch with them.  You can sell them other products that they need (and that you also value), increasing the investement in your relationship.  In the end, everybody wins (especially the customer).

You Have To Start Somewhere

The thing is, if you look at these guru email marketers, they all have tens (or hundreds) of thousands of people on their lists and dozens of huge products.  How in the world can you compete?  Simple answer:  don't compete.  Start small and build from there.

See, I believe that everyone has at least one good eBook in them.  Probably more.  The thing is, people are reluctant to start.  Either they don't know how to start or they are afraid to fail.   Either way, they forget that the longest journey begins with the smallest step.

Take A Small Action Today

Are you interested in starting your own information marketing empire?  Why not take the smallest step today?  Check out my latest eBook -- I wrote it for you.  It gives you a great overview of how to get your first eBook off the ground, and includes information about everything from finding a topic to outsourcing a salespage.  If you have ever wanted to get started, this is the resource for you.

The best part -- it's only $7.   Get First eBook Now! today.  You'll be glad you did.

Regards,
Mark

Today, I show an example of how to use Master Resale Rights content and the $7 Secrets Script to build your list.  You can see the offer for PreSelling Secrets here.  Read on to learn more.

On Thursday, I talked about the importance of lists, and how I was rethinking my entire list strategy thanks to Josh Spaulding's New Age Email Marketing Report.  This caused me to start work on an experiment with $7 Secrets (which I described Saturday). Committing to a $7 secrets approach meant that I needed a new eBook to sell -- something that people would really want that was worth a lot more than $7.  Well, I went ahead and wrote one that was appropriate for this experiment. It's all about how to write your first eBook, and I am launching the eBook (called "First eBook Now!" tomorrow.  Stay tuned and you will be among the first to know when it goes live (hint -- around noon CST Tuesday).

But I Don't Want To Write An eBook

One thing that I hear from time to time from people is that they "can't write an eBook" or "don't want to write and eBook."  Now I personally think that everyone has at least one great eBook in them, especially if they already have a website full of content that they can draw inspiration from or perhaps even re-purpose.

I'll admit, however, if you have never written an eBook before it can be a little intimidating at first.  Based on that revelation, I will be releasing my own $7 eBook tomorrow about how to write your first eBook.  I think it will help get you over the hump.

Of course, there are other options apart from writing your own eBook.  You can purchase Private Label Rights content (discussed in my post on Friday where I give away some Weightloss PLR) and put that content together into an eBook.  Sometimes, you can find entire PLR eBooks that you can purchase and put your name on.  Or you can hire a ghostwriter.  Still another option is that you can purchase Master Resale Rights to a eBook and sell that.

Using Master Resale Rights With $7 Secrets

If you are not familiar with Master Resale Rights (MRR), you should know that when you purchase MRR with an eBook, you usually get permission to resell the eBook and keep all of the profit.  Sometimes, the MRR package even comes with a sales page and graphics that you can use.  These restrictions can vary from package to package, and you should always check before you make your purchase.

Honestly, I don't usually use MRR content for anything.  However, in support of this blog post I decided to find some quality content so I could demonstrate the idea for you.  I happen to own Master Resale Rights to Johnathan Leger's Preselling Secrets - an excellent eBook that my audience should value.  Since it is one of Jon's books, it happens to be set up for use with $7 Secrets - so it was really easy for me to set up.  You can see PreSelling Secrets here.

In fact, you can even buy the Master Resale Rights to PreSelling Secrets in a one time offer that is available to you after you buy the report.  That means that if you buy the Master Resale Rights you can use Preselling Secrets for your own $7 Secrets experiment (while you are writing your own eBook).

The Bottom Line

There is no substitute for having your own product.  But in certain situations, it can make sense to find quality MRR products that people will value and promote them using $7 Secrets.

Regards,
Mark

Hey -- Happy Halloween!

It's Free Stuff Friday again, and time for the Friday Freebie.

As I promised yesterday, we are spending a week blogging about lists. The problem is that it is also Free Stuff Friday, and I know how you love that. So, I am combining Free Stuff Friday with a post about lists.

If you read my blog, you already know that you can use "free stuff" to get people to sign up for your list.  This is a good approach because it provides value and builds trust.  A better approach is to get people on your list by selling stuff (as done with $7 Secrets), but giving stuff away is a great place to start.

You can give away information, software, content, merchandise, discounts, you name it.

In this example, we'll talk about giving away PLR content.

What Is PLR Content?

One thing that you hear about a lot in Internet Marketing circles is content that comes with "Private Label Rights (PLR)." Typically, if you buy content with PLR you are licensed to use that content in various ways. Things that you can usually do with PLR might include use it to make eBooks, publish with or without modification, combine it into longer content, split it apart into shorter content, use it in an autoresponder series, put your name on it, etc.

I say "usually" because PLR rights are almost always given specifically for the content you are buying, and restrictions can change depending on the authors wishes.

One thing that you usually cannot do is resell unmodified PLR to other people.

What are Master Resale Rights?

Master Resale Rights (MRR) usually gives you the right to resell something and keep all of the profits as long as you make no modifications to the content. MRR does not usually give you the right to reuse the content for another purpose (like re-publication under your name).

To illustrate all of this for you, I bought Master Resale Rights to a package of PLR articles on weight loss. I am making these articles available to you these articles as this weeks Friday Freebie.

Specifically, when I bought this PLR with MRR rights, I got the rights to:

(Yes) Submit to article directories
(Yes) Can be offered as a bonus with other Products - if changes are made to the articles
(YES) Can be edited completely and your name put on them
(YES) Can be used as web content
(YES) Can be used as a blog post
(YES) Can be broken down into smaller articles
(YES) Can be combined to make larger articles
(YES) Can be used as an e-mail/auto responder sequence
(YES) Can be added to a membership site
(YES) Can be Sold at any Price

I am NOT giving you MRR.

I am giving you PLR rights to these articles.

This means that you can:

(YES) Can be used as web content
(YES) Can be used as a blog post
(YES) Can be broken down into smaller articles
(YES) Can be combined to make larger articles
(YES) Can be used as an e-mail/auto responder sequence
(YES) Can be added to a membership site
(No) Can be Sold at any Price (Unless completely edited)

As usual, all you need to do is join my email list (see the opt-in box at the right) to download this report and other free stuff. Why not sign up today!

So How Can This Help Me With My List?

Now, I don't use a lot of PLR -- but here are at least 3 ways you can use it to help build a list.  Note that I always recommend that if you do use PLR that you rewrite it completely, adding your own voice and augmenting it with your own experience or research.

• Give PLR (when you have MMR) away to your readers as an opt-in gift (like this post)
• Use PLR on a blog as posts to attract readers to your opt-in box
• Send PLR content to your list as valuable content after they opt in.
• Use PLR to write an eBook for use with $7 Secrets

Enjoy.
Mark

P.S. -- If you really want the resale rights to this package of articles, you can have the resale rights for $5 by purchasing through the paypal button below.  Your paypal receipt with the title "Weight Loss MRR" will serve as your license to resell these articles (or use them as you see fit).  Note that you will still need to opt-in to the email list to get them, as I have not set up a separate download just for MRR.

List, List List.  All I ever hear about are email lists.  Are you sick of hearing about email lists?  Oh, I hope not, because as they say, the money is in the list.

A Week Of Posts About Lists

As I mentioned to you a few days ago, my buddy Josh Spaulding recently released a new eBook about how he manages his email list.  It is excellent, and I recommend it highly.  It's so good, in fact, that it has motivated me to take some serious action.

Starting today, I am posting a series about building lists -- here is what you can expect:

• Today (Thursday) -- This post about the importance of lists
• Tomorrow (Friday) -- A post about how you can use free stuff to build your list
• Saturday -- A post about Jonathan Leger's $7 secrets formula (for building lists)
• Monday -- A post about how you can use quality Master Resale Rights products to build your list
• Tuesday -- A post announcing my new eBook about writing eBooks ($7 secrets style)
• Wednesday -- See what the fortune cookie says about lists

The Purpose Of A Mailing List

If you spend much time around internet marketers, you’ll hear them talk about “the list”.  That term refers to their mailing list, which is made up of people who have requested to receive information from them, usually in the form of email newsletters.

For many internet marketers, the bulk of their income comes from marketing to the people on their mailing list.  A person’s list can truly be their key to success.  I know of several examples of "normal" people making a living on line using their list.

As Josh points out in New Age Email Marketing, some people mistakenly believe that the bigger list they have, the more successful they will be.  This is not necessarily the case.  There are a lot of ways to “get” subscribers, such as contests, list swaps, and even through list purchasing.  It is possible to achieve a high number of subscribers through these methods... but that doesn’t always guarantee success.

Instead of focusing on the number of people on the list, focus on the quality of the list and how interested the people are to receive the information.  A list of 1,000 very interested people will bring in much more money than a list of 10,000 uninterested people.

More important than that is trust.  Are you offering something of value (usually free information) to your list, or are you just asking them for money all the time?  Do they look forward to getting email from you, or do they hit the delete key without reading your mail?

While you think about those questions, here are some tips to help you build a great list:

Easy sign-up process

If signing up for your newsletter is a complicated process, many people will simply click away.  It’s also important to make sure the sign-up box is easy to see.  You'll notice that my opt-in box is at the top of my sidebar.  The graphics are professional, and I am asking for a minimum of information.  Some people place it at the bottom of their sites and if the visitor doesn’t scroll all the way down, they’ll miss it.  Many studies suggest that placing your newsletter sign-up box on the top right portion of your website will yield the best results.

Here is an example of easy -- an opt-in box right in the middle of a post:

Promote your list to your target market

Knowing your target market is another big key in creating a great list.  The more targeted the people on your list are, the more likely they are to purchase your products or services. That is one of the reasons that blogs are so great for list building.  People are visiting your blog because they are interested in the information there.  In that case, your target market consists of the people who are most likely to be interested in what you have to offer.  This is important.  Obviously, if you sell natural baby care products, you probably wouldn’t want to promote your list by purchasing an ad on harleydavidson.com.

Offer a freebie

Many people offer their subscribers a freebie in exchange for joining their mailing list.  I'll talk more about this on Friday, but that is exactly why I offer the Friday Freebie on MasonWorld.com.  This freebie could be in the form of an ebook, a special report, an audio recording of a teleclass or some other information product.  When doing this, it’s always best to stay close to a topic your target market would be interested in.  Going back to the example of someone selling natural baby products, a great freebie would be a small guide filled with natural baby food recipes.

Stay At It

Building a great list, full of targeted readers, will take some time to develop. Don’t get discouraged if it doesn’t happen overnight.  Over time, the list will grow and it can develop into one of your best business assets.

Did you like this post?  Why not sign up to my list?  That's the point after all.  You'll receive lots of helpful content and notification about new blog posts.  You'll get the occasional special offer.  You will never get SPAM.

Sign up today.