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Internet Business Fortune Cookie #2 – Google Dance

by Mark E. Mason on October 23, 2008

Internet Marketing Fortune Cookie

It's time for another weekly Internet Business Fortune Cookie.  Last night I had General Tso's chicken.  It's funny, because a Chinese guy at a restaurant told me once all about General Zuo Zongtang, who was a Qing dynasty General.  He explained how the dish was prepared for the General by his wife and served for him and his staff.  Sources I can find on the internet suggest that the dish was actually invented in New York City in the 1970s. Go figure. I like the Qing dynasty version of the story, but I am thinking the NYC version is probably right.

The Cookie Speaks The Truth

As you know, everything you need to know about running an internet business can be learned from fortune cookies. This week's cookie actually hits right at the heart of Google rankings -- "The thing that you lost will be found this month."

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Happy Labor Day (US)

by Mark E. Mason on September 1, 2008

Hello everyone;

It's Labor Day in the United States.  If you don't know about the history of Labor Day, you can learn everything you need to know over at Wikipedia:

Labor Day is a United States federal holiday observed on the first Monday in September. The holiday originated in 1882 as the Central Labor Union (of New York City) sought to create "a day off for the working citizens".

Now, I seriously doubt that the Central Labor Union ever imagined a world with bloggers.  Interestingly, there was some talk of a bloggers union back in 2007, but I am not sure what ever happened to that.  Labor Day always makes me think about people that have "real jobs" like heavy equipment jobs or some other form of really hard work.

I just plan to enjoy my day off.  I hope you do too (if you are lucky enough to have one)!

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Anatomy Of A Sales Letter

by Mark E. Mason August 25, 2008

I have been working on sales copy a lot lately, so I thought I would post a useful summary of the 15 most important elements of a sales page. This list is adapted from an excellent two-hour lecture presented as part of Aaron Aaber’s free mentoring course over at FullTiltBlogging.com.  The audio lecture and the [...]

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Cloaking Links: Why Bother

by Mark E. Mason May 26, 2008

I hear a lot of debate in the internet marketing community about whether or not to cloak links. Usually, the discussion about cloaking links is motivated by discussions of commission theft and other issues. Often, the people that are talking to you about commission theft are also trying to sell you some link cloaking solution, [...]

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Living The Internet Lifestyle

by Mark E. Mason May 1, 2008

I have no idea what the actual numbers are, but I think a lot of people get into Internet Marketing because they want to land in the Internet Marketing lifestyle. Everybody wants to be the guy on the beach with a laptop making $4 million a year. Topics around the Internet Marketing lifestyle have been [...]

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Amazon Kindle

by Mark E. Mason February 3, 2008

Is anyone actually buying the Amazon Kindle? According to that Amazon website, the Kindle is a revolutionary portable reader that wirelessly downloads books, newspapers, magazines and blogs to a crisp, high-resolution electronic paper display that looks and reads like real paper, even in bright sunlight.The thing that is bugging me is that I have never [...]

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