by Mark Mason on August 27, 2010
If you follow me on Twitter you’re probably aware that I am participating alongside Pat and Tyrone in the Niche Duel that’s being documented over at the Smart Passive Income Blog.
Now, my participation in this contest is a little bit different than Pat and Tyrone. Pat always does an amazing job of documenting everything that he does and goes into an enormous amount of detail. This niche duel is no different for Pat, he’s already done an excellent job of documenting his keyword research and progress that he’s made on his site.
In my case, I’m not able to dedicate that much time to this project, but I do think it’s incredibly valuable. So, I’ve decided to dictate some notes about my progress and have them transcribed by my awesome transcriptionist, that way you can get some information about how I’m approaching the niche site duel, but I won’t have to spend a ton of time documenting it on my blog.
My Approach to the Niche Site Duel
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by Mark Mason on July 8, 2010
You need to commit yourself to becoming a pro in areas that you need to, but not in areas that you don’t need to. For example, one area you need to be a pro in is traffic. You always need to be looking for those areas where you need excellence and focusing on those.
Be a lifelong learner. However, what I would offer as a part time internet entrepreneur, don’t let that learning paralyze you. You can get information overload, you can get paralyzed in indecision, you can be too busy learning and not busy enough doing. Avoid all of those things and learn for the rest of your life, but take action first.
Again, you have to find balance here. You can't always be in learning mode or you'll never be able to move forward in your business. I think the 80/20 rule applies very well in this case -- spend 80 percent of your time working your business and marketing and then spend 20 percent of your time learning the newest things in your niche, new marketing ideas, etc...
Just because you’re part time that doesn’t mean that you can afford to stop learning about internet marketing. In fact, the problem is that internet marketing is changing and that’s your business. So, don’t ever stop learning about your business. That’s a fatal mistake that will cause you to go the way of the dodo bird.
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If you follow me on Twitter you’re probably aware that I am participating alongside Pat and Tyrone in the Niche Duel that’s being documented over at the Smart Passive Income Blog.
