Yesterday we talked about several ways to get blog content, and I mentioned that you could hire a ghost writer. One of the things that drives me crazy is when Internet Marketing Gurus say "you can just do blah blah blah" but they fail to tell you anything about how to do it.
Well, I did not want to be guilty of that.
So, here are a few tips for outsourcing your writing -- whether it be for blog posts, articles or information product creation:
- Get samples from any writer you’re considering before committing to the job. You should also have them write a set number of “test” pages (or a small section of the book if you are outsourcing a product) before fully committing. You should expect to pay them for this. That means you may lose some money if you are not happy with the work. That is just part of the deal. Better to find out early on in the project than when you’ve fully committed.
- Visit online forums and ask for recommendations. There are various online marketing discussion forums (warriorforum.com, etc) where you may be able to find recommendations for writers. Just keep in mind everyone’s opinions vary. You need to look at samples of work and form your own opinion.
- Start with research. If you don’t feel up to fully outsourcing the whole task you can simply outsource the research side of things or even the product outline or both the outline and the research. Keep in mind that the writing part will usually be the most expensive and time consuming. So, if you’re on a budget perhaps you could outsource the first two and do the writing yourself.
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