page rank

Is It OK To Buy Backlinks?

by Mark E. Mason on November 24, 2008

Jon Leger just moved his 1WayLinks tool from beta to full production.  As most people know, back links are incredibly important in Google (the Google search engine was initially called "back rub" for this reason).   In fact, you may recall a post I recently made about a site that I accidentally got to Page Rank 2 without content using only really weak back links.

Jon's 1WayLinks product promises to give subscribers hundreds of back links per month (750 or more) for a monthly fee.  As a subscriber, you can choose the anchor text and the URL.  It's a very cool service, and like all of Jon's products, superbly run.  I am a member, and if you are looking for back links, I recommend it.   It works great in conjunction with his 3WayLinks product.

However, it this OK?  Is it OK to buy back links like this?

Google Is Not The Law

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The Power Of Backlinks

by Mark E. Mason on October 27, 2008

One thing I know for sure about Google search engine rankings is that it is just about impossible to know anything for sure about Google search engine rankings.   Sometimes, it's good to know what you don't know.

How Google decides what websites appear on the front page for any particular search term is like the formula for Coke or the recipe for Kentucky Fried Chicken -- it's a secret.  We know Coke has caramel in it, but the exact recipe is classified.  The difference between Coke and Google is that the formula for Coke never changes (they tried that once -- what a disaster).  In fact, the formula for Google SERPs is changing periodically as Google works to improve the experience for end users.

Of course, what you hear all the time on blogs just like this one are "stories" about what people did on their web site for their keywords that resulted in page one rankings.  I call this anecdotal evidence. It's usually very interesting, but it is almost never conclusive.  Just because someone got a page one ranking by including their keywords in the footer of their pages in flashing pink with a blue background, does not mean that you will get the same result.

So, let me tell you an anecdote about Google page rank. Read the Full Article →

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List Of Article Directories Expanded To Over 400

by Mark E. Mason October 15, 2008

Several weeks ago, I announced my new Article Directory Ranking List. It that time, I had a few dozen directories listed — and I was focused on the directories that I personally considered to be the best. Now, the Article Directory List has been expanded to include over 400 Article Directories — all ranked by [...]

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Article Post Robot Update And Discount

by Mark E. Mason August 27, 2008

From my point of view, when I promote products, I assume some risk. After all, I am essentially vouching for someone’s work.  I am basically telling you that I have checked something out, so you don’t need to worry about it as much. So, I am pretty choosy about stuff that I promote.  Clearly, if [...]

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Best Article Directory List

by Mark E. Mason August 8, 2008

In the past few months, I have written about the value of article marketing.  One of the questions that always comes up is “what article directories should I submit to.”  As you know, I follow the article marketing strategy outlined in Article Marketing Domination, and I use Article Post Robot to post my articles.  Still, [...]

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Key Things About Article Marketing (Bum Marketing)

by Mark E. Mason May 9, 2008

When I first got started in Internet Marketing, I ran across a lot of discussion about “article marketing.”  Article Marketing is often confused with “bum marketing,” but they are not really the same thing.  It all seems so obvious to me now, but I remember having a hard time getting a clear description of article [...]

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Niche Super-Site: Elvis Traffic Starting to Build

by Mark E. Mason April 7, 2008

Last week, I updated you on my Niche Super-Site Project, History of Elvis. My strategy of going after long-tail keywords paid off, and I demonstrated a front page ranking for history of elvis using link directory submissions. (It is important to remember that there are links from this site to the Elvis site as well). [...]

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Niche Super-Site: Checking In On Elvis

by Mark E. Mason March 28, 2008

Several months ago, I started a case study of the Elvis Niche. I built a site, added content, and demonstrated that I could rank for a very long tail keyword with no competition. As I mentioned in that post, I felt like there was no stopping me after I ranked for “Elvis Aaron Presley Collectible [...]

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