Prank

On April Fool's Day, I was reminded about the power and magic of social networking. Of course, there has been a lot of discussion over the last few years about "Web 2.0." Now a media buzzword, "Web 2.0" is usually taken to mean anything that promotes social networking and collaboration. This can include social networking sites, wikis and, of course, blogs. Even in the brick and mortar business world, companies are starting to wake up to the marketing power of Web 2.0. The question that these companies are asking is "how can we use Web 2.0 to gain mind share and drive traffic?"

In the cyber world, using social networking sites like Twitter, Digg and StumbleUpon to drive traffic is old news. However, yesterday I was reminded just how powerful this can be. About 11:30 PM, I got an IM from Garry Conn calling my attention to the new "time shifting feature" that Google had just added to GMail. He suggested that I do a quick blog post on it. I did that post, and the story up and stumbled only a few minutes before midnight (literally minutes after Google turned on their prank).

The Impact of April Fool's Day on My Stats

And then, the traffic started coming. Being a new blog, my traffic typically looks like this:

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