Everyone knows that I like Jimmy Brown -- but I was really blown away today by this post (reprinted here with Jimmy's permission).
In this post, Jimmy talks about how you can leverage the hype created by mega-launches like the PLF 3.0 launch this week. You can do that by serving the people that WANT the mega-guru $2000 product, but cannot afford it.
For example, I am sure that I could sell a $97 product called "Product Toss Forumla" during the PLF launch. Why? Because there are tons of people like me that want to know more about product launches but do not have the money (or time) for PLF.
Interesting idea, eh?
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