by Mark Mason on June 30, 2010
Everyone knows that I like Jimmy Brown -- but I was really blown away today by this post (reprinted here with Jimmy's permission).
In this post, Jimmy talks about how you can leverage the hype created by mega-launches like the PLF 3.0 launch this week. You can do that by serving the people that WANT the mega-guru $2000 product, but cannot afford it.
For example, I am sure that I could sell a $97 product called "Product Toss Forumla" during the PLF launch. Why? Because there are tons of people like me that want to know more about product launches but do not have the money (or time) for PLF.
Interesting idea, eh?
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by Mark E. Mason on January 16, 2009
It's Free Stuff Friday again, and time for the Friday Freebie (I know, late again).
You always hear people say that "the money is in the list." What they mean is that it is critical for an Internet business entrepreneur to collect contact information and then maintain contact with prospective customers. Of course the obvious question is, how do you entice prospective customer to provide you their e-mail address in the first place?
Just as you see on this blog, most Internet marketers will provide something of value in exchange for your name and e-mail address. So, if you want to collect people's names and e-mail addresses, you need to provide something of value yourself. I do that every Friday. However, delivering free content can be a real challenge if you are just starting out in a new niche and have little to offer.
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