When I first got started in Internet Marketing, I ran across a lot of discussion about "article marketing." Article Marketing is often confused with "bum marketing," but they are not really the same thing. It all seems so obvious to me now, but I remember having a hard time getting a clear description of article marketing. So, I'd like to offer you what I consider the key ideas behind article marketing. If you want to know more about article marketing, I am going to point you to my five favorite resources at the end (which are great, but not required to become an article marketing guru).
So, what is Article Marketing?
Article marketing refers to a traffic generation method that depends on submitting informative "articles" to sites called "article directories." These articles generally consist of an article body that has generally useful information, and an article resource box that contains links back to the author's site. This technique is sometimes mistakenly called "Bum Marketing." Actually, as pointed out by Josh Spaulding, Article Marketing is one of the tools that Bum Marketers use (so named since it is so easy even a bum could do it.)
Good article directories have great traffic and strong Google page rank, so publishing your information there increases the chance that people will see and read what you have to say. Additionally, article directories allow people to copy and republish their articles, provided the article is unchanged and the resource box is preserved. This means that your article with your links could end up on multiple sites with lots of exposure.
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