by retta719 on February 26, 2011
One of the great things about understanding internet marketing is being able to realize when marketing is happening to you. As marketers, we are marketed to all the time. If you pay attention to the marketing that’s happening in the world around you, you can get a lot of great ideas about how to run your business.
Recently I became acquainted with a podcast expert named Cliff Ravenscraft over at PodcastAnswerMan.com. I have to tell you, Cliff has what I consider to be a near perfect sales funnel in operation there.
Here’s how I experienced Cliff Ravenscraft…
The First time I heard about Cliff was from an authority in the podcast space, Jason Van Orden, over at InternetBusinessMastery.com. He talked about Cliff as an expert on podcasting gear and I needed some, so I went over to Cliff’s website. That’s the first part of the sales funnel.
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by Mark E. Mason on May 5, 2009
I really like Thai food and Mexican food. This is a story about both.
I look to some people to learn about internet marketing, and I look to others to learn about internet business. It's not that internet marketing gurus are not good at teaching internet business and vice versa, it's just that everyone is great at something, and it makes sense to learn from the best people in every area.
Jason van Orden is one of my favorite internet business guys. One thing I will never forget is a tale that Jason tells about a friend of his that ended up on the wrong end of an investment joint venture. The guy had a successful business, but after the deal went bad, he no longer owned the business. In fact, he was forced out. He lost everything over night.
Well, not everything. As it happens, the guy had his email list. He was able to contact his loyal customers, explain the situation, offer value to them (as he always had in the past), and rebuild his business quickly. When people say "the money is in the list," I think they have it wrong. The value is in the list.
What About Thai Food
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One of the great things about understanding internet marketing is being able to realize when marketing is happening to you. As marketers, we are marketed to all the time. If you pay attention to the marketing that’s happening in the world around you, you can get a lot of great ideas about how to run your business.
