by Mark E. Mason on March 1, 2009
I got a question by email this weekend that reminded me that a lot of internet marketers don't know much about web servers. That's OK. You don't really need to know much. In case I am describing you, just know that a web server is the program on your host computer that serves web pages. There are two main flavors -- Apache and MicroSoft IIS.
Apache dominates the market -- althought IIS has a role, especially in enterprise deployments that interface heavily with .NET and Windows.
Apache is available for Unix/Linux and Windows. Sometimes, bad things happen and you need to restart Apache on your host. Now, this can be accomplished via CPanel. However, I prefer to do it at the command line. Here is the command:
/etc/init.d/httpd restart
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by Mark E. Mason on January 20, 2009
My blog is literally getting to thousands of pages in size. Now I know that's not the biggest website in the world, but from my point of view it is getting pretty big. Occasionally, I will get an e-mail from a reader, telling me that I have a broken link in one of my posts.
A dead link, also known as a dangling link and a broken link, is defined as a link which leads to an error page or a web page or server which is unavailable. While the occasional dead link may not seem like too much of a big deal all it takes is a single dead link to lose a customer.
A website visitor's attention span is typically limited to about twenty seconds. If you can't capture their attention in those first twenty seconds - click, they're gone. They're onto the next website or gasp - your competition.
Now imagine you've done your job as a webmaster and captured the attention of a visitor. They're reading your content and liking what they see. A link or button captures their attention, they click it and oops, there's an error page. Some patient folks will go back to the page they were on and continue browsing however the majority will simply click away. You've lost them and any potential profits which may have been gleaned from their wallets.
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